Standard Overlay Package (v1)

active

address_type

age

behaviors.adult_education

behaviors.alternative_medicine

behaviors.annuities

behaviors.atvs

behaviors.auto_clubs

behaviors.auto_loans

behaviors.auto_repair

behaviors.baby_products

behaviors.blog_writing

behaviors.business_banking

behaviors.business_online_shopping

behaviors.business_travel

behaviors.buying_books

behaviors.buying_gifts

behaviors.camping

behaviors.cat_products

behaviors.catalog_shopping

behaviors.cell_phones

behaviors.classical_music_concerts

behaviors.college_basketball

behaviors.college_football

behaviors.comprehensive_auto_insurance

behaviors.compulsive_shopping

behaviors.conservative_politics

behaviors.cooking_for_fun

behaviors.cooking_from_scratch

behaviors.country_clubs

behaviors.country_music_concerts

behaviors.coupons

behaviors.credit_card_rewards

behaviors.cruises

behaviors.diet_products

behaviors.dietary_supplements

behaviors.dog_products

behaviors.domestic_travel

behaviors.ebooks

behaviors.extreme_sports

behaviors.family_restaurants

behaviors.fantasy_sports

behaviors.fast_food

behaviors.financial_planning

behaviors.foreign_vacations

behaviors.frequent_flying

behaviors.fresh_water_fishing

behaviors.frozen_dinners

behaviors.gaming

behaviors.garden_maintenance

behaviors.golf

behaviors.green

behaviors.health_insurance

behaviors.high_end_apparel

behaviors.high_end_electronics

behaviors.high_end_sporting_equipment

behaviors.high_risk_investments

behaviors.high_risk_securities

behaviors.high_value_stocks

behaviors.higher_education

behaviors.hockey

behaviors.home_improvement

behaviors.home_offices

behaviors.home_wifi

behaviors.hunting

behaviors.hybrid_cars

behaviors.impulse_buying

behaviors.international_calls

behaviors.investment_trading

behaviors.liberal_politics

behaviors.life_insurance

behaviors.live_theater

behaviors.low_end_sporting_equipment

behaviors.low_risk_investments

behaviors.luxury_cars

behaviors.luxury_hotels

behaviors.major_home_remodeling

behaviors.minivans

behaviors.mobile_internet

behaviors.moderate_economy_hotels

behaviors.music_downloads

behaviors.nascar

behaviors.new_cars

behaviors.no_landline

behaviors.non_religious_donations

behaviors.online_bill_payments

behaviors.online_gaming

behaviors.online_investment_trading

behaviors.online_travel_planning

behaviors.onsite_tax_prep

behaviors.organic_foods

behaviors.outdoor_activities

behaviors.pay_per_view_movies

behaviors.pay_per_view_sports

behaviors.pbs_npr_donations

behaviors.personal_online_shopping

behaviors.physical_fitness_clubs

behaviors.pilates_yoga

behaviors.politics

behaviors.power_boats

behaviors.professional_baseball

behaviors.professional_basketball

behaviors.professional_football

behaviors.professional_tax_prep

behaviors.professional_wrestling

behaviors.public_wifi

behaviors.real_estate_investments

behaviors.religious_donations

behaviors.rental_cars

behaviors.rock_music_concerts

behaviors.safety

behaviors.salt_water_fishing

behaviors.satellite_tv

behaviors.small_business_insurance

behaviors.smart_phones

behaviors.snacks

behaviors.soccer

behaviors.social_networking

behaviors.specialty_organic_foods

behaviors.sports_fans

behaviors.student_loans

behaviors.suvs

behaviors.tennis

behaviors.theme_parks

behaviors.timeshares

behaviors.tv_downloads

behaviors.voip

behaviors.wholesale_clubs

behaviors.wine

behaviors.work_health_insurance

carrier_route_code

cbsa_level

census_block_group

census_tract

children.age

city

congressional_district

credit_card_count

credit_card_types

credit_card_types_count

csa_code

date_of_birth

delivery_point_bar_code

dma_region

do_not_mail

emails_count

estimated_date_of_birth

estimated_ethnic_group

estimated_ethnicity

estimated_language

estimated_married

estimated_primary_language

estimated_religious_affiliation

family.adult_count

family.appeared_on

family.behaviors

family.children_count

family.estimated_appeared_on

family.estimated_credit_card_revolver

family.estimated_disposable_income

family.estimated_has_children

family.estimated_home_owner

family.estimated_income

family.estimated_income_range

family.estimated_wealth

family.mail_offer_frequency

family.mail_purchases

Redacted

family.potential_investor

family.primary

family.veteran

family_id

fips_code

first_name

gender

generational_suffix

geocode_method

geocoordinate

interests.accessories

interests.african_american_products

interests.american_history

interests.asian_products

interests.auto_racing

interests.aviation

interests.bargains

interests.baseball

interests.basketball

interests.beaches

interests.birds

interests.boating_sailing

interests.books

interests.business

interests.camping

interests.cars

interests.catalogs

interests.cats

interests.charities

interests.childrens_apparel

interests.collectibles

interests.college

interests.computers

interests.conservative_politics

interests.cooking

interests.cosmetics

interests.crafts

interests.credit_cards

interests.crocheting

interests.cruises

interests.culture_arts

interests.current_events

interests.dieting

interests.diy

interests.dogs

interests.domestic_travel

interests.electronics

interests.family

interests.farming

interests.fishing

interests.fitness

interests.football

interests.gambling

interests.games

interests.gardening

interests.gifts

interests.golf

interests.gourmet_foods

interests.health

interests.hispanic_products

interests.history

interests.hobbies

interests.hockey

interests.home_decor

interests.home_office_products

interests.horses

interests.hunting

interests.inspirational_products

interests.internet

interests.knitting

interests.liberal_politics

interests.magazines

interests.mens_apparel

interests.mens_fashion

interests.moneymaking_opportunities

interests.motorcycles

interests.music

interests.needlepoint

interests.nonfiction

interests.outdoors

interests.personal_finance

interests.personalized_products

interests.pets

interests.photography

interests.quilting

interests.religion

interests.rvs

interests.science

interests.science_fiction

interests.senior_products

interests.sewing

interests.skiing

interests.soccer

interests.sports

interests.stationery

interests.sweepstakes

interests.technology

interests.tennis

interests.tobacco

interests.travel

interests.trucks

interests.tv_movies

interests.wildlife

interests.womens_apparel

interests.womens_fashion

last_name

lifestyle_segment

location_family_count

location_unit_count

mailing_score_code

mailing_street

middle_initial

mortgage.estimated_home_equity

multi_family

person_id

phones

places_match_type

political_party_affiliation

real_estate.assessor_parcel_number

real_estate.estimated_home_value

real_estate.pool

real_estate.year_home_built

socioeconomic_status

state

street

suite

suite_description

time_zone

updated_on

zip

zip_four