Data Dictionary

Places People B2C Links
278 records

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Name Type Description
boolean Indicates the person is an active consumer.
string The type of address for the location.
age
integer The age of the individual.
string The carrier route for the location address as assigned by the USPS.
string The core based statistical area where the person resides.
string Information on whether the CBSA is a micropolitan or metropolitan area.
boolean Cell phone matched to a cell phone plan in the family.
boolean Cell phone number was used to make a call within the last month.
time The date and time the cell phone detail was created.
string Unique id for the cell phone.
string Phone number of the cell phone.
boolean Cell phone is prepaid.
boolean Cell phone is on the National Do Not Call Registry.
string The vendor that owns the cell phone.
integer Total number of cell phones associated with the family.
string The census block group of the location as defined by the US Census Bureau.
string The census tract of the location as defined by the US Census Bureau.
integer The age of the child.
time The date and time when the child detail was created.
date The date of birth of the child.
string The gender of the child.
string The unique ID for the child.
integer The number of children details on the record.
string The city name for the person.
string Congressional district code associated with the location.
string The 3-digit county code based on the person's location ZIP code.
time The date and time the person record was created.
integer The number of credit cards associated with the person.
array Indicates types of credit cards the person has.
integer The total number of Credit Card Types associated with the person.
string The combined statistical area code where the person resides.
date The person's date of birth.
string The bar code for the postal route, assigned to the physical address.
array Person has been successfully on-boarded into LiveRamp, IdentityLink, or Oracle BlueKai.
integer The number of Digital Platforms that have the Person.
integer The rank of the county based on total number of families.
string The designated market area of the location.
string A geographic area based on designated market areas.
boolean Indicates mail should not be sent to the family.
integer Estimate of a person's economic stability
string The email address of the person or family.
string MD5 encrypted hash of the email address.
string SHA-256 encrypted hash of the email address.
time The date and time the email record was created.
boolean The deliverability status of the email address.
boolean Indicates whether the email was matched to the person's family.
string The unique ID for the email.
boolean The marketable status of the email address.
boolean Indicates the email is licensed for match only.
string The likelihood of reputation risk in marketing campaigns.
array The list of fields on the email that are suppressed.
integer The total number of suppressed fields for the email.
string The source of the email address.
date The date the email address was most recently verified.
integer The number of emails on the person record.
string Estimated country of origin of the person.
date_range A range representing an estimation of the person's date of birth.
string Estimated ethnic group of the person.
string Estimated ethnicity of the person.
boolean Indicates the person is the head of their family.
string Estimated spoken language of the person.
string Estimates if the person is married.
string Estimated primary language of the person.
string Estimated religious affiliation of the person.
integer The number of adults in the family.
date The date the family moved into the location.
array Estimated behaviors associated with the family.
integer The total number of Behaviors associated with the family.
integer Estimates the number of children in the family.
date The date when the family was last confirmed.
time The date and time the family was created.
date_range A range that estimates the date the family moved into the residence.
boolean Estimates if the family uses credit cards as revolving loans.
integer Estimates disposable income of the family.
string The highest education level within the family.
boolean Estimates there are children in the family.
boolean Estimates if the family owns their home.
integer The estimated income of the family.
integer_range The estimated income range of the family.
integer_range An estimate of a family's liquid assets.
integer_range The estimated expenses the family spends on vacations.
integer_range The estimated wealth of the family.
boolean The family has a grandparent living in the home.
boolean The family owns their home.
string The unique ID for the family detail.
integer_range The number of years since the family responded to mail offers.
boolean Indicates the family has made a mail order.
integer The number of members in the family.
boolean Indicates the family is likely to make financial investments.
boolean Indicates the family is the primary family at the residence.
string The unique identifier for the family.
string The unique identifier for counties based on the Federal Information Processing Standards (FIPS).
string The first name of the person.
string The gender of the person.
string The generational suffix of the person.
string The precision level of the geocoordinate.
geo_point Latitude and longitude for the person.
boolean Indicates the person is a grandparent.
integer The person has purchased or expressed interest in shoes, purses, belts, jewelry, etc.
integer Either African-American in descent, speaks an African language, or is interested in African-Ameri...
integer An American history buff, interested specifically in American history, patriotic themes, and/or v...
integer Either Asian in descent, speaks an Asian language, follows an Asian-based religion, or is interes...
integer Interested in auto racing, shown through purchases of related products or materials.
integer Interested in airplanes and other things that fly and can transport things and people (does not i...
integer Interested in saving money, including coupons, low-cost stores and discount clubs, money-saving s...
integer Interested in baseball as a spectator, paraphernalia purchaser and/or participant.
integer Interested in basketball as a spectator, paraphernalia purchaser and/or participant.
integer Shows an interest in coastal living. Interested in the ocean, beaches, surfing, scuba diving, sno...
integer Bird watchers, bird feeders, or interested in anything to do with wild birds (versus pet birds).
integer Interested in boating, sailing, canoeing, kayaking, water skiing, rafting, etc.
integer Interested in books including fiction, nonfiction and science fiction.
integer Interested in business news, career, and/or products usually associated with running a business,...
integer Interested in camping, hiking, climbing, etc.
integer Interested in anything automobile related, such as auto parts and tools, restoration, performance...
integer Purchased out of a catalog or requested a catalog to be delivered.
integer Cat owner and/or person who purchases cat related products and reads cat related publications.
integer Has a known history of donating to charitable causes.
integer Either purchased or has shown interest in children’s clothing.
integer Interested in collectibles, including dolls, coins, stamps, stuffed animals, plates, memorabilia,...
integer Loyal to or has an affinity towards a specific college. May order checks with school logos/mascot...
integer Interested in laughing, including comic books and strips, cartoons, comedies, etc.
integer Interested in personal computers and products used with PCs.
integer Expressed a preference for a conservative political point of view or party. Includes an indicatio...
integer nterested in cooking, baking, and all things culinary, including recipes and cooking equipment. I...
integer Interested in beauty related products, including makeup, hair care products, treatments, or publi...
integer Interested in crafts, including crochet, sewing, knitting, needlepoint, quilting, jewelry, cerami...
time The date and time the family interests detail was created.
integer Used a credit card to make a direct marketing purchase.
integer Interested in crocheting, shown by reading related magazines or purchasing crocheting supplies.
integer Interested in or has gone on cruises.
integer Interested in culture and the arts, including art, antiques, opera, museums, theatre, etc.
integer Purchases magazines that are published on a regular basis and contain stories about the most curr...
integer Interested in weight control or weight loss. May purchase weight loss products or publications.
integer Interested in “Do It Yourself” projects, including home improvements and construction, wood worki...
integer Dog owner and/or person who purchases dog related products and reads dog related publications.
integer Primarily travels within the borders of the United States.
integer Interested in electronics, such as home and auto stereos, video equipment, etc. Does not include ...
integer Lives in a household with children and/or purchases children’s products or family and child magaz...
integer Interested in rural America, country living, and/or farming.
integer Interested primarily in fiction books.
integer Interested in fishing, saltwater and/or freshwater.
integer Interested in physical fitness and exercise, including running, biking, walking, weight lifting, ...
integer Interested in football as a spectator, paraphernalia purchaser and/or participant.
integer Interested in games of chance, including casino gambling and lotteries.
integer Interested in a variety of games, including computer games, traditional board games, puzzles, etc.
integer Interested in gardening and plants, both indoors and outdoors, decorative and edible.
integer Gives gifts to other people through gift catalogs, sending gift magazine subscriptions, etc.
integer Interested in golf as a spectator, paraphernalia purchaser and/or participant.
integer Interested in gourmet and upscale products such as fine foods, wines, and other expensive items.
integer nterested in health and/or self improvement. Includes dieting and fitness.
integer Either Hispanic in descent, speaks Spanish, or is interested in Hispanic products.
integer Generally interested in history. May read history books or purchase historical items. Includes am...
integer Interested in hobbies such as model building, scrapbooking, numismatism, philately, etc.
integer Interested in hockey as a spectator, paraphernalia purchaser and/or participant.
integer Subscribes to interior decorating magazines, receives home interior catalogs, or purchases home i...
integer Purchases home office products such as paper, printers, fax machines, etc.
integer Interested in horses and horse riding.
integer Interested in hunting and/or guns.
string The unique ID for the interests detail.
integer Uses motivational and/or self-help products, seminars, magazines, etc. Includes non-religious ins...
integer Has internet access and/or makes purchases online.
integer Interested in knitting, shown by reading related magazines or purchasing knitting supplies.
integer Expressed a preference for a liberal political point of view or party. Includes an indication of ...
integer Has one or more magazine subscriptions.
integer Either purchased or has shown interest in men’s clothing.
integer Either purchased or has shown interest in more upscale, trendy, fashionable men’s clothing.
integer Interested in get-rich-quick materials and opportunities.
integer Reads motorcycle magazines and/or buys motorcycle parts and supplies. Includes ATVs.
integer Interested in music and/or music playing equipment.
integer Interested in needlepoint, shown by reading related magazines or purchasing needlepoint supplies.
integer Interested primarily in non-fiction books.
integer Interested in outdoor activities. Includes boating, camping, fishing and hunting.
integer Interested in personal finance, investments, retirement planning, etc.
integer Interested in personalized products such as monograms, personalized checks, etc.
integer Interested in or an owner of pets. Includes cats and dogs.
integer Interested in photography through the use of related publications, purchases of cameras, photogra...
integer Interested in Premium Mail Purchases
integer Interested in quilting, shown by reading related magazines or purchasing quilting supplies.
integer Interested in religion, going to church, and/or religious products.
integer Interested in or travels using recreational vehicles.
integer Interested in science such as physics, astronomy, etc.
integer Interested primarily in science fiction books.
integer Interested in senior citizen products. Does not indicate the person is actually a senior citizen.
integer Interested in sewing, shown by reading related magazines or purchasing sewing supplies.
integer Interested in skiing as a spectator, paraphernalia purchaser and/or participant.
integer Interested in soccer as a spectator, paraphernalia purchaser and/or participant.
integer Interested in sports as a spectator, paraphernalia purchaser and/or participant. Includes basebal...
integer Interested in stationery products such as letterheads, envelopes, etc.
integer Interested in sweepstake offers or money making schemes.
integer Interested in new and high tech electronic products such as HDTVs, digital video cameras, digital...
integer Interested in tennis as a spectator, paraphernalia purchaser and/or participant.
integer Uses tobacco products such as cigarettes, cigars, and pipe tobacco.
integer Interested in traveling. Includes cruises, domestic travel, and recreational vehicles.
integer Interested in trucks, shown through purchasing custom truck parts and/or reading truck modificati...
integer Interested in watching and purchasing television and movies.
integer Interested in the environment and/or wildlife.
integer Either purchased or has shown interest in women’s clothing.
integer Either purchased or has shown interest in more upscale, trendy, fashionable women’s clothing.
string The last name of the person.
time The date the life event detail was created.
string The unique ID for the life event detail.
date Month and year of wedding.
date Month and year baby was born.
date Month and year of impending birth.
date Month and year an individual was identified as newly single.
date Month and year of impending wedding.
integer The lifestyle segment of the family.
integer_range The actual number of deliverable families identified at the location.
integer_range The actual number of deliverable units identified at the location.
string The deliverability score of the location address.
string The mailing address of the person or family.
string The person's middle initial.
time The date and time the mortgage detail was created.
integer_range An estimate of the current home equity.
float The interest rate on the mortgage loan.
integer_range The estimated loan to value ratio.
integer The estimated monthly payment for the mortgage.
string The type of finance used on the mortgage loan.
boolean The family owns properties other than their residence.
string The unique ID for the mortgage detail.
integer The amount of the mortgage loan.
string Identifies the type of mortgage loan on the property.
boolean The individual is directly associated with the property mortgage.
date_range The date of property sale.
integer The month of the property sale.
integer The price the home sold at.
integer A sum of the property values associated with second mortgages.
boolean The location is a Multi-Family Dwelling Unit.
boolean Indicates the person is a parent, expecting parent, or potential parent.
string The unique identifier for the person.
array Telephone numbers associated with the family.
integer The total number of Phones associated with the person.
string The type of match to the Places database.
string The person's political party affiliation.
string The postal code for the person's address.
float The size of the property in acres.
string A unique ID for the real estate property.
time The date and time the real estate detail was created.
integer_range An estimate of the current home value.
boolean Indicates the presence of a garage on the property.
string The type of system used to heat the home.
string The unique ID for the real estate detail.
float The number of bathrooms in the home.
integer The number of bedrooms in the home.
integer The total number of fireplaces in the home.
integer The number of rooms in the home.
boolean Indicates the presence of a pool at the home.
integer The size of the home in square feet.
integer The year the home was built.
boolean Indicates the person is a registered voter.
integer Segments help split up records for parallel processing.
integer Quality of a person's neighborhood on the socio-economic continuum
string The state of the person.
string The location address of the person.
string The unit or apartment number of the person.
string The description for the suite number.
boolean The person is suppressed from customer feeds.
array The list of fields that are suppressed from deliveries.
integer The total number of Suppressed Fields associated with the person.
string The time zone associated with the location.
time The date and time when the person was last updated.
date The date when the latest information was obtained or confirmed for the individual.
date The date the vehicle was acquired on.
string The automobile body type of the vehicle.
time The date and time the vehicle detail was created.
string The fuel type of the vehicle.
string The unique id for the vehicle.
boolean The vehicle is an import.
boolean The vehicle is luxury class.
string The manufacturer of the vehicle.
string The model of the vehicle.
integer The model year of the vehicle.
integer Driven miles as recorded by the vehicle.
boolean Indicates that the person record to which this vehicle is attached is the primary owner of the ve...
string The unique Vehicle Identification Number of the vehicle.
integer The number of vehicles associated with the family.
zip
string The 5-digit ZIP Code for the person.
string The zip+4 code for the person.