Data Dictionary

Places People B2C Links
311 records

Browse and learn about available fields.

Name Description
Indicates the person is an active consumer.
The type of address for the location.
age
The age of the individual.
The carrier route for the location address as assigned by the USPS.
The core based statistical area where the person resides.
Information on whether the CBSA is a micropolitan or metropolitan area.
Cell phone matched to a cell phone plan in the family.
Cell phone number was used to make a call within the last month.
The date and time the cell phone detail was created.
Unique id for the cell phone.
Phone number of the cell phone.
Cell phone is prepaid.
Cell phone is on the National Do Not Call Registry.
The vendor that owns the cell phone.
Total number of cell phones associated with the family.
The census block group of the location as defined by the US Census Bureau.
The census tract of the location as defined by the US Census Bureau.
The age of the child.
The date and time when the child detail was created.
The date of birth of the child.
The gender of the child.
The unique ID for the child.
The number of children details on the record.
The city name for the person.
Congressional district code associated with the location.
The 3-digit county code based on the person's location ZIP code.
The date and time the person record was created.
The number of credit cards associated with the person.
Indicates types of credit cards the person has.
The total number of Credit Card Types associated with the person.
The combined statistical area code where the person resides.
The person's date of birth.
The bar code for the postal route, assigned to the physical address.
Person has been successfully on-boarded into LiveRamp, IdentityLink, or Oracle BlueKai.
The number of Digital Platforms that have the Person.
The rank of the county based on total number of families.
The designated market area of the location.
A geographic area based on designated market areas.
Indicates mail should not be sent to the family.
Estimate of a person's economic stability
The email address of the person or family.
MD5 encrypted hash of the email address.
SHA-256 encrypted hash of the email address.
The date and time the email record was created.
The deliverability status of the email address.
Indicates if the email address is deployable.
Indicates whether the email was matched to the person's family.
The unique ID for the email.
The marketable status of the email address.
Indicates the email is licensed for match only.
The likelihood of reputation risk in marketing campaigns.
The list of fields on the email that are suppressed.
The total number of suppressed fields for the email.
The source of the email address.
The date the email address was most recently verified.
The number of emails on the person record.
Estimated country of origin of the person.
A range representing an estimation of the person's date of birth.
Estimated ethnic group of the person.
Estimated ethnicity of the person.
Indicates the person is the head of their family.
Estimated spoken language of the person.
Estimates if the person is married.
Estimated primary language of the person.
Estimated religious affiliation of the person.
Indicates that someone in the family is active duty military. Includes all military branches.
The number of adults in the family.
The date the family moved into the location.
Estimated behaviors associated with the family.
The total number of Behaviors associated with the family.
Estimates the number of children in the family.
The date when the family was last confirmed.
The date and time the family was created.
A range that estimates the date the family moved into the residence.
Estimates if the family uses credit cards as revolving loans.
Estimates disposable income of the family.
The highest education level within the family.
Estimates there are children in the family.
Estimates if the family owns their home.
The estimated income of the family.
The estimated income range of the family.
An estimate of a family's liquid assets.
The estimated expenses the family spends on vacations.
The estimated wealth of the family.
The family has a grandparent living in the home.
The family owns their home.
The unique ID for the family detail.
The number of years since the family responded to mail offers.
Indicates the family has made a mail order.
Indicates the family is likely to make financial investments.
Indicates the family is the primary family at the residence.
Indicates that someone in the family is a veteran.
The unique identifier for the family.
The unique identifier for counties based on the Federal Information Processing Standards (FIPS).
The first name of the person.
The gender of the person.
The generational suffix of the person.
The precision level of the geocoordinate.
Latitude and longitude for the person.
Indicates the person is a grandparent.
The person has purchased or expressed interest in shoes, purses, belts, jewelry, etc.
Either African-American in descent, speaks an African language, or is interested in African-Ameri...
An American history buff, interested specifically in American history, patriotic themes, and/or v...
Either Asian in descent, speaks an Asian language, follows an Asian-based religion, or is interes...
Interested in auto racing, shown through purchases of related products or materials.
Interested in airplanes and other things that fly and can transport things and people (does not i...
Interested in saving money, including coupons, low-cost stores and discount clubs, money-saving s...
Interested in baseball as a spectator, paraphernalia purchaser and/or participant.
Interested in basketball as a spectator, paraphernalia purchaser and/or participant.
Shows an interest in coastal living. Interested in the ocean, beaches, surfing, scuba diving, sno...
Bird watchers, bird feeders, or interested in anything to do with wild birds (versus pet birds).
Interested in boating, sailing, canoeing, kayaking, water skiing, rafting, etc.
Interested in books including fiction, nonfiction and science fiction.
Interested in business news, career, and/or products usually associated with running a business,...
Interested in camping, hiking, climbing, etc.
Interested in anything automobile related, such as auto parts and tools, restoration, performance...
Purchased out of a catalog or requested a catalog to be delivered.
Cat owner and/or person who purchases cat related products and reads cat related publications.
Has a known history of donating to charitable causes.
Either purchased or has shown interest in children’s clothing.
Interested in collectibles, including dolls, coins, stamps, stuffed animals, plates, memorabilia,...
Loyal to or has an affinity towards a specific college. May order checks with school logos/mascot...
Interested in laughing, including comic books and strips, cartoons, comedies, etc.
Interested in personal computers and products used with PCs.
Expressed a preference for a conservative political point of view or party. Includes an indicatio...
nterested in cooking, baking, and all things culinary, including recipes and cooking equipment. I...
Interested in beauty related products, including makeup, hair care products, treatments, or publi...
Interested in crafts, including crochet, sewing, knitting, needlepoint, quilting, jewelry, cerami...
The date and time the family interests detail was created.
Used a credit card to make a direct marketing purchase.
Interested in crocheting, shown by reading related magazines or purchasing crocheting supplies.
Interested in or has gone on cruises.
Interested in culture and the arts, including art, antiques, opera, museums, theatre, etc.
Purchases magazines that are published on a regular basis and contain stories about the most curr...
Interested in weight control or weight loss. May purchase weight loss products or publications.
Interested in “Do It Yourself” projects, including home improvements and construction, wood worki...
Dog owner and/or person who purchases dog related products and reads dog related publications.
Primarily travels within the borders of the United States.
Interested in electronics, such as home and auto stereos, video equipment, etc. Does not include ...
Lives in a household with children and/or purchases children’s products or family and child magaz...
Interested in rural America, country living, and/or farming.
Interested primarily in fiction books.
Interested in fishing, saltwater and/or freshwater.
Interested in physical fitness and exercise, including running, biking, walking, weight lifting, ...
Interested in football as a spectator, paraphernalia purchaser and/or participant.
Interested in games of chance, including casino gambling and lotteries.
Interested in a variety of games, including computer games, traditional board games, puzzles, etc.
Interested in gardening and plants, both indoors and outdoors, decorative and edible.
Gives gifts to other people through gift catalogs, sending gift magazine subscriptions, etc.
Interested in golf as a spectator, paraphernalia purchaser and/or participant.
Interested in gourmet and upscale products such as fine foods, wines, and other expensive items.
nterested in health and/or self improvement. Includes dieting and fitness.
Either Hispanic in descent, speaks Spanish, or is interested in Hispanic products.
Generally interested in history. May read history books or purchase historical items. Includes am...
Interested in hobbies such as model building, scrapbooking, numismatism, philately, etc.
Interested in hockey as a spectator, paraphernalia purchaser and/or participant.
Subscribes to interior decorating magazines, receives home interior catalogs, or purchases home i...
Purchases home office products such as paper, printers, fax machines, etc.
Interested in horses and horse riding.
Interested in hunting and/or guns.
The unique ID for the interests detail.
Uses motivational and/or self-help products, seminars, magazines, etc. Includes non-religious ins...
Has internet access and/or makes purchases online.
Interested in knitting, shown by reading related magazines or purchasing knitting supplies.
Expressed a preference for a liberal political point of view or party. Includes an indication of ...
Has one or more magazine subscriptions.
Either purchased or has shown interest in men’s clothing.
Either purchased or has shown interest in more upscale, trendy, fashionable men’s clothing.
Interested in get-rich-quick materials and opportunities.
Reads motorcycle magazines and/or buys motorcycle parts and supplies. Includes ATVs.
Interested in music and/or music playing equipment.
Interested in needlepoint, shown by reading related magazines or purchasing needlepoint supplies.
Interested primarily in non-fiction books.
Interested in outdoor activities. Includes boating, camping, fishing and hunting.
Interested in personal finance, investments, retirement planning, etc.
Interested in personalized products such as monograms, personalized checks, etc.
Interested in or an owner of pets. Includes cats and dogs.
Interested in photography through the use of related publications, purchases of cameras, photogra...
Interested in Premium Mail Purchases
Interested in quilting, shown by reading related magazines or purchasing quilting supplies.
Interested in religion, going to church, and/or religious products.
Interested in or travels using recreational vehicles.
Interested in science such as physics, astronomy, etc.
Interested primarily in science fiction books.
Interested in senior citizen products. Does not indicate the person is actually a senior citizen.
Interested in sewing, shown by reading related magazines or purchasing sewing supplies.
Interested in skiing as a spectator, paraphernalia purchaser and/or participant.
Interested in soccer as a spectator, paraphernalia purchaser and/or participant.
Interested in sports as a spectator, paraphernalia purchaser and/or participant. Includes basebal...
Interested in stationery products such as letterheads, envelopes, etc.
Interested in sweepstake offers or money making schemes.
Interested in new and high tech electronic products such as HDTVs, digital video cameras, digital...
Interested in tennis as a spectator, paraphernalia purchaser and/or participant.
Uses tobacco products such as cigarettes, cigars, and pipe tobacco.
Interested in traveling. Includes cruises, domestic travel, and recreational vehicles.
Interested in trucks, shown through purchasing custom truck parts and/or reading truck modificati...
Interested in watching and purchasing television and movies.
Interested in the environment and/or wildlife.
Either purchased or has shown interest in women’s clothing.
Either purchased or has shown interest in more upscale, trendy, fashionable women’s clothing.
The last name of the person.
The lifestyle segment of the family.
The actual number of deliverable families identified at the location.
The actual number of deliverable units identified at the location.
The deliverability score of the location address.
The mailing address of the person or family.
The person's middle initial.
The date and time the mortgage detail was created.
An estimate of the current home equity.
The interest rate on the mortgage loan.
The estimated loan to value ratio.
The estimated monthly payment for the mortgage.
The type of finance used on the mortgage loan.
The family owns properties other than their residence.
The unique ID for the mortgage detail.
The amount of the mortgage loan.
Identifies the type of mortgage loan on the property.
The individual is directly associated with the property mortgage.
The date of property sale.
Indicates the Sale Date is reported
The month of the property sale.
The price the home sold at.
Indicates the Sale Price is reported
The amount of the second mortgage loan on the property.
Identifies the loan type of the second mortgage loan.
A sum of the property values associated with second mortgages.
The location is a Multi-Family Dwelling Unit.
Indicates the person is a parent, expecting parent, or potential parent.
Estimates the persons political partisanship.
The unique identifier for the person.
Telephone numbers associated with the family.
The total number of Phones associated with the person.
The type of match to the Places database.
The person's political party affiliation.
The postal code for the person's address.
The type of air conditioning used to cool the home.
The size of the property in acres.
A unique ID for the real estate property.
The size of the basement in square feet.
The source used to populate building square footage.
The size of the building in square feet.
The type of costruction quality used on the home.
The type of construction used to build the home.
The detailed type of construction used to build the home.
The date and time the real estate detail was created.
The type of electrical wiring in the home.
An estimate of the current home value.
Indicates the Home Value is reported
The type or finish of the exterior walls of the home.
Indicates the presence of a fireplace in the home.
The type of fireplace in the home.
The type of foundation of the home.
Indicates the presence of a garage on the property.
The size of the garage or parking area in square feet.
The size of the building in square feet.
The size of the living and non-living areas in square feet.
The size of the ground floor area in square feet.
The type of system used to heat the home.
The detailed type of system used to heat the home.
The type of fuel used to heat the home.
The physical condition of the home.
The unique ID for the real estate detail.
The size of the living area in square feet.
The size of the lot in square feet.
The number of bathrooms in the home.
The number of bedrooms in the home.
The total number of fireplaces in the home.
The number of full bathrooms in the home.
The number of half bathrooms in the home.
The number of rooms in the home.
The number of stories associated with the home.
Indicates the presence of a pool at the home.
The type of pool at the home.
The type of roof covering on the home.
The shape of the roof on the home.
The type of sewer system on the property.
The size of the home in square feet.
The type of style for the home.
The type of water service on the property.
The year the home was built.
Indicates the Year Home Built is reported
Indicates the person is a registered voter.
Segments help split up records for parallel processing.
Quality of a person's neighborhood on the socio-economic continuum
The state of the person.
The location address of the person.
The unit or apartment number of the person.
The description for the suite number.
The person is suppressed from customer feeds.
The list of fields that are suppressed from deliveries.
The total number of Suppressed Fields associated with the person.
The time zone associated with the location.
The date and time when the person was last updated.
The date when the latest information was obtained or confirmed for the individual.
The date the vehicle was acquired on.
The automobile body type of the vehicle.
The date and time the vehicle detail was created.
The fuel type of the vehicle.
The unique id for the vehicle.
The vehicle is an import.
The vehicle is luxury class.
The manufacturer of the vehicle.
The model of the vehicle.
The model year of the vehicle.
Driven miles as recorded by the vehicle.
Indicates that the person record to which this vehicle is attached is the primary owner of the ve...
The unique Vehicle Identification Number of the vehicle.
The number of vehicles associated with the family.
zip
The 5-digit ZIP Code for the person.
The zip+4 code for the person.