|
|
Indicates the person is an active consumer.
|
|
|
|
|
The type of address for the location.
|
labels.address_type
|
|
|
|
The age of the individual.
|
|
|
|
|
The carrier route for the location address as assigned by the USPS.
|
|
|
|
|
The core based statistical area where the person resides.
|
labels.cbsa_code
|
|
|
|
Information on whether the CBSA is a micropolitan or metropolitan area.
|
labels.cbsa_level
|
|
|
|
Cell phone matched to a cell phone plan in the family.
|
|
|
|
|
Cell phone number was used to make a call within the last month.
|
|
|
|
|
The date and time the cell phone detail was created.
|
|
|
|
|
Unique id for the cell phone.
|
|
|
|
|
Phone number of the cell phone.
|
|
|
|
|
Cell phone is prepaid.
|
|
|
|
|
Cell phone is on the National Do Not Call Registry.
|
|
|
|
|
The vendor that owns the cell phone.
|
|
|
|
|
Total number of cell phones associated with the family.
|
|
|
|
|
The census block group of the location as defined by the US Census Bureau.
|
|
|
|
|
The census tract of the location as defined by the US Census Bureau.
|
|
|
|
|
The age of the child.
|
|
|
|
|
The date and time when the child detail was created.
|
|
|
|
|
The gender of the child.
|
labels.children.gender
|
|
|
|
The unique ID for the child.
|
|
|
|
|
The number of children details on the record.
|
|
|
|
|
The city name for the person.
|
|
|
|
|
Congressional district code associated with the location.
|
|
|
|
|
The 3-digit county code based on the person's location ZIP code.
|
|
|
|
|
The date and time the person record was created.
|
|
|
|
|
The number of credit cards associated with the person.
|
|
|
|
|
Indicates types of credit cards the person has.
|
labels.credit_card_types
|
|
|
|
The total number of Credit Card Types associated with the person.
|
|
|
|
|
The combined statistical area code where the person resides.
|
labels.csa_code
|
|
|
|
The person's date of birth.
|
|
|
|
|
The bar code for the postal route, assigned to the physical address.
|
|
|
|
|
Person has been successfully on-boarded into LiveRamp, IdentityLink, or Oracle BlueKai.
|
labels.digital_platforms
|
|
|
|
The number of Digital Platforms that have the Person.
|
|
|
|
|
The rank of the county based on total number of families.
|
|
|
|
|
The designated market area of the location.
|
labels.dma_region
|
|
|
|
A geographic area based on designated market areas.
|
labels.dma_territory
|
|
|
|
Indicates mail should not be sent to the family.
|
|
|
|
|
Estimate of a person's economic stability
|
|
|
|
|
The email address of the person or family.
|
|
|
|
|
MD5 encrypted hash of the email address.
|
|
|
|
|
SHA-256 encrypted hash of the email address.
|
|
|
|
|
The date and time the email record was created.
|
|
|
|
|
The deliverability status of the email address.
|
|
|
|
|
Indicates if the email address is deployable.
|
|
|
|
|
Indicates whether the email was matched to the person's family.
|
|
|
|
|
The unique ID for the email.
|
|
|
|
|
The marketable status of the email address.
|
|
|
|
|
Indicates the email is licensed for match only.
|
|
|
|
|
The likelihood of reputation risk in marketing campaigns.
|
labels.emails.reputation_risk
|
|
|
|
The list of fields on the email that are suppressed.
|
|
|
|
|
The total number of suppressed fields for the email.
|
|
|
|
|
The source of the email address.
|
|
|
|
|
The date the email address was most recently verified.
|
|
|
|
|
The number of emails on the person record.
|
|
|
|
|
Estimated country of origin of the person.
|
|
|
|
|
A range representing an estimation of the person's date of birth.
|
|
estimated_date_of_birth.lower, estimated_date_of_birth.upper
|
|
|
Estimated ethnic group of the person.
|
labels.estimated_ethnic_group
|
|
|
|
Estimated ethnicity of the person.
|
labels.estimated_ethnicity
|
|
|
|
Indicates the person is the head of their family.
|
|
|
|
|
Estimated spoken language of the person.
|
labels.estimated_language
|
|
|
|
Estimates if the person is married.
|
labels.estimated_married
|
|
|
|
Estimated primary language of the person.
|
labels.estimated_primary_language
|
|
|
|
Estimated religious affiliation of the person.
|
labels.estimated_religious_affiliation
|
|
|
|
The number of active adults in the family
|
|
|
|
|
Indicates that someone in the family is active duty military. Includes all military branches.
|
|
|
|
|
The number of adults in the family.
|
|
|
|
|
The date the family moved into the location.
|
|
|
|
|
Estimated behaviors associated with the family.
|
labels.family.behaviors
|
|
|
|
The total number of Behaviors associated with the family.
|
|
|
|
|
Estimates the number of children in the family.
|
|
|
|
|
The date when the family was last confirmed.
|
|
|
|
|
The date and time the family was created.
|
|
|
|
|
A range that estimates the date the family moved into the residence.
|
|
family.estimated_appeared_on.lower, family.estimated_appeared_on.upper
|
|
|
Estimates if the family uses credit cards as revolving loans.
|
|
|
|
|
Estimates disposable income of the family.
|
|
|
|
|
The highest education level within the family.
|
labels.family.estimated_education_level
|
|
|
|
Estimates there are children in the family.
|
|
|
|
|
Estimates if the family owns their home.
|
|
|
|
|
The estimated income of the family.
|
|
|
|
|
The estimated income range of the family.
|
|
family.estimated_income_range.lower, family.estimated_income_range.upper
|
|
|
An estimate of a family's liquid assets.
|
|
family.estimated_liquid_assets.lower, family.estimated_liquid_assets.upper
|
|
|
The estimated expenses the family spends on vacations.
|
|
family.estimated_vacation_expenses.lower, family.estimated_vacation_expenses.upper
|
|
|
The estimated wealth of the family.
|
|
family.estimated_wealth.lower, family.estimated_wealth.upper
|
|
|
The family has a grandparent living in the home.
|
|
|
|
|
The family owns their home.
|
|
|
|
|
The unique ID for the family detail.
|
|
|
|
|
The number of years since the family responded to mail offers.
|
|
family.mail_offer_frequency.lower, family.mail_offer_frequency.upper
|
|
|
Indicates the family has made a mail order.
|
|
|
|
|
Indicates the family is likely to make financial investments.
|
|
|
|
|
Indicates the family is the primary family at the residence.
|
|
|
|
|
Indicates that someone in the family is a veteran.
|
|
|
|
|
The unique 12-digit identifier for the family.
|
|
|
|
|
The unique identifier for counties based on the Federal Information Processing Standards (FIPS).
|
labels.fips_code
|
|
|
|
The first name of the person.
|
|
|
|
|
The gender of the person.
|
labels.gender
|
|
|
|
The generational suffix of the person.
|
|
|
|
|
The precision level of the geocoordinate.
|
labels.geocode_method
|
|
|
|
Latitude and longitude for the person.
|
|
geocoordinate.lower, geocoordinate.upper
|
|
|
Indicates the person is a grandparent.
|
|
|
|
|
The person has purchased or expressed interest in shoes, purses, belts, jewelry, etc.
|
|
|
|
|
Either African-American in descent, speaks an African language, or is interested in African-Ameri...
|
|
|
|
|
An American history buff, interested specifically in American history, patriotic themes, and/or v...
|
|
|
|
|
Either Asian in descent, speaks an Asian language, follows an Asian-based religion, or is interes...
|
|
|
|
|
Interested in auto racing, shown through purchases of related products or materials.
|
|
|
|
|
Interested in airplanes and other things that fly and can transport things and people (does not i...
|
|
|
|
|
Interested in saving money, including coupons, low-cost stores and discount clubs, money-saving s...
|
|
|
|
|
Interested in baseball as a spectator, paraphernalia purchaser and/or participant.
|
|
|
|
|
Interested in basketball as a spectator, paraphernalia purchaser and/or participant.
|
|
|
|
|
Shows an interest in coastal living. Interested in the ocean, beaches, surfing, scuba diving, sno...
|
|
|
|
|
Bird watchers, bird feeders, or interested in anything to do with wild birds (versus pet birds).
|
|
|
|
|
Interested in boating, sailing, canoeing, kayaking, water skiing, rafting, etc.
|
|
|
|
|
Interested in books including fiction, nonfiction and science fiction.
|
|
|
|
|
Interested in business news, career, and/or products usually associated with running a business, ...
|
|
|
|
|
Interested in camping, hiking, climbing, etc.
|
|
|
|
|
Interested in anything automobile related, such as auto parts and tools, restoration, performance...
|
|
|
|
|
Purchased out of a catalog or requested a catalog to be delivered.
|
|
|
|
|
Cat owner and/or person who purchases cat related products and reads cat related publications.
|
|
|
|
|
Has a known history of donating to charitable causes.
|
|
|
|
|
Either purchased or has shown interest in children’s clothing.
|
|
|
|
|
Interested in collectibles, including dolls, coins, stamps, stuffed animals, plates, memorabilia,...
|
|
|
|
|
Loyal to or has an affinity towards a specific college. May order checks with school logos/mascot...
|
|
|
|
|
Interested in laughing, including comic books and strips, cartoons, comedies, etc.
|
|
|
|
|
Interested in personal computers and products used with PCs.
|
|
|
|
|
Expressed a preference for a conservative political point of view or party. Includes an indicatio...
|
|
|
|
|
Interested in cooking, baking, and all things culinary, including recipes and cooking equipment. ...
|
|
|
|
|
Interested in beauty related products, including makeup, hair care products, treatments, or publi...
|
|
|
|
|
Interested in crafts, including crochet, sewing, knitting, needlepoint, quilting, jewelry, cerami...
|
|
|
|
|
The date and time the family interests detail was created.
|
|
|
|
|
Used a credit card to make a direct marketing purchase.
|
|
|
|
|
Interested in crocheting, shown by reading related magazines or purchasing crocheting supplies.
|
|
|
|
|
Interested in or has gone on cruises.
|
|
|
|
|
Interested in culture and the arts, including art, antiques, opera, museums, theatre, etc.
|
|
|
|
|
Purchases magazines that are published on a regular basis and contain stories about the most curr...
|
|
|
|
|
Interested in weight control or weight loss. May purchase weight loss products or publications.
|
|
|
|
|
Interested in “Do It Yourself” projects, including home improvements and construction, wood worki...
|
|
|
|
|
Dog owner and/or person who purchases dog related products and reads dog related publications.
|
|
|
|
|
Primarily travels within the borders of the United States.
|
|
|
|
|
Interested in electronics, such as home and auto stereos, video equipment, etc. Does not include ...
|
|
|
|
|
Lives in a household with children and/or purchases children’s products or family and child magaz...
|
|
|
|
|
Interested in rural America, country living, and/or farming.
|
|
|
|
|
Interested primarily in fiction books.
|
|
|
|
|
Interested in fishing, saltwater and/or freshwater.
|
|
|
|
|
Interested in physical fitness and exercise, including running, biking, walking, weight lifting, ...
|
|
|
|
|
Interested in football as a spectator, paraphernalia purchaser and/or participant.
|
|
|
|
|
Interested in games of chance, including casino gambling and lotteries.
|
|
|
|
|
Interested in a variety of games, including computer games, traditional board games, puzzles, etc.
|
|
|
|
|
Interested in gardening and plants, both indoors and outdoors, decorative and edible.
|
|
|
|
|
Gives gifts to other people through gift catalogs, sending gift magazine subscriptions, etc.
|
|
|
|
|
Interested in golf as a spectator, paraphernalia purchaser and/or participant.
|
|
|
|
|
Interested in gourmet and upscale products such as fine foods, wines, and other expensive items.
|
|
|
|
|
nterested in health and/or self improvement. Includes dieting and fitness.
|
|
|
|
|
Either Hispanic in descent, speaks Spanish, or is interested in Hispanic products.
|
|
|
|
|
Generally interested in history. May read history books or purchase historical items. Includes am...
|
|
|
|
|
Interested in hobbies such as model building, scrapbooking, numismatism, philately, etc.
|
|
|
|
|
Interested in hockey as a spectator, paraphernalia purchaser and/or participant.
|
|
|
|
|
Subscribes to interior decorating magazines, receives home interior catalogs, or purchases home i...
|
|
|
|
|
Purchases home office products such as paper, printers, fax machines, etc.
|
|
|
|
|
Interested in horses and horse riding.
|
|
|
|
|
Interested in hunting and/or guns.
|
|
|
|
|
The unique ID for the interests detail.
|
|
|
|
|
Uses motivational and/or self-help products, seminars, magazines, etc. Includes non-religious ins...
|
|
|
|
|
Has internet access and/or makes purchases online.
|
|
|
|
|
Interested in knitting, shown by reading related magazines or purchasing knitting supplies.
|
|
|
|
|
Expressed a preference for a liberal political point of view or party. Includes an indication of ...
|
|
|
|
|
Has one or more magazine subscriptions.
|
|
|
|
|
Either purchased or has shown interest in men’s clothing.
|
|
|
|
|
Either purchased or has shown interest in more upscale, trendy, fashionable men’s clothing.
|
|
|
|
|
Interested in get-rich-quick materials and opportunities.
|
|
|
|
|
Reads motorcycle magazines and/or buys motorcycle parts and supplies. Includes ATVs.
|
|
|
|
|
Interested in music and/or music playing equipment.
|
|
|
|
|
Interested in needlepoint, shown by reading related magazines or purchasing needlepoint supplies.
|
|
|
|
|
Interested primarily in non-fiction books.
|
|
|
|
|
Interested in outdoor activities. Includes boating, camping, fishing and hunting.
|
|
|
|
|
Interested in personal finance, investments, retirement planning, etc.
|
|
|
|
|
Interested in personalized products such as monograms, personalized checks, etc.
|
|
|
|
|
Interested in or an owner of pets. Includes cats and dogs.
|
|
|
|
|
Interested in photography through the use of related publications, purchases of cameras, photogra...
|
|
|
|
|
Interested in Premium Mail Purchases
|
|
|
|
|
Interested in quilting, shown by reading related magazines or purchasing quilting supplies.
|
|
|
|
|
Interested in religion, going to church, and/or religious products.
|
|
|
|
|
Interested in or travels using recreational vehicles.
|
|
|
|
|
Interested in science such as physics, astronomy, etc.
|
|
|
|
|
Interested primarily in science fiction books.
|
|
|
|
|
Interested in senior citizen products. Does not indicate the person is actually a senior citizen.
|
|
|
|
|
Interested in sewing, shown by reading related magazines or purchasing sewing supplies.
|
|
|
|
|
Interested in skiing as a spectator, paraphernalia purchaser and/or participant.
|
|
|
|
|
Interested in soccer as a spectator, paraphernalia purchaser and/or participant.
|
|
|
|
|
Interested in sports as a spectator, paraphernalia purchaser and/or participant. Includes basebal...
|
|
|
|
|
Interested in stationery products such as letterheads, envelopes, etc.
|
|
|
|
|
Interested in sweepstake offers or money making schemes.
|
|
|
|
|
Interested in new and high tech electronic products such as HDTVs, digital video cameras, digital...
|
|
|
|
|
Interested in tennis as a spectator, paraphernalia purchaser and/or participant.
|
|
|
|
|
Uses tobacco products such as cigarettes, cigars, and pipe tobacco.
|
|
|
|
|
Interested in traveling. Includes cruises, domestic travel, and recreational vehicles.
|
|
|
|
|
Interested in trucks, shown through purchasing custom truck parts and/or reading truck modificati...
|
|
|
|
|
Interested in watching and purchasing television and movies.
|
|
|
|
|
Interested in the environment and/or wildlife.
|
|
|
|
|
Either purchased or has shown interest in women’s clothing.
|
|
|
|
|
Either purchased or has shown interest in more upscale, trendy, fashionable women’s clothing.
|
|
|
|
|
The last name of the person.
|
|
|
|
|
The lifestyle segment of the family.
|
|
|
|
|
The actual number of deliverable families identified at the location.
|
|
location_family_count.lower, location_family_count.upper
|
|
|
The actual number of deliverable units identified at the location.
|
|
location_unit_count.lower, location_unit_count.upper
|
|
|
The deliverability score of the location address.
|
labels.mailing_score_code
|
|
|
|
The mailing address of the person or family.
|
|
|
|
|
The person's middle initial.
|
|
|
|
|
The date and time the mortgage detail was created.
|
|
|
|
|
An estimate of the current home equity.
|
|
mortgage.estimated_home_equity.lower, mortgage.estimated_home_equity.upper
|
|
|
The interest rate on the mortgage loan.
|
|
|
|
|
The estimated loan to value ratio.
|
|
mortgage.estimated_loan_to_value.lower, mortgage.estimated_loan_to_value.upper
|
|
|
The estimated monthly payment for the mortgage.
|
|
|
|
|
The type of finance used on the mortgage loan.
|
labels.mortgage.finance_type
|
|
|
|
The family owns properties other than their residence.
|
|
|
|
|
The unique ID for the mortgage detail.
|
|
|
|
|
The amount of the mortgage loan.
|
|
|
|
|
Identifies the type of mortgage loan on the property.
|
labels.mortgage.loan_type
|
|
|
|
The individual is directly associated with the property mortgage.
|
|
|
|
|
The date of property sale.
|
|
mortgage.sale_date.lower, mortgage.sale_date.upper
|
|
|
Indicates the Sale Date is reported
|
|
mortgage.sale_date_reported.lower, mortgage.sale_date_reported.upper
|
|
|
The month of the property sale.
|
|
|
|
|
The price the home sold at.
|
|
|
|
|
Indicates the Sale Price is reported
|
|
|
|
|
The amount of the second mortgage loan on the property.
|
|
|
|
|
Identifies the loan type of the second mortgage loan.
|
labels.mortgage.second_mortgage_type
|
|
|
|
A sum of the property values associated with second mortgages.
|
|
|
|
|
The location is a Multi-Family Dwelling Unit.
|
|
|
|
|
The neighborhood of the person.
|
|
|
|
|
Indicates the person is a parent, expecting parent, or potential parent.
|
|
|
|
|
Estimates the persons political partisanship.
|
labels.partisanship
|
|
|
|
The unique identifier for the person.
|
|
|
|
|
Telephone numbers associated with the family.
|
|
|
|
|
The total number of telephones associated with the family.
|
|
|
|
|
The type of match to the Places database.
|
labels.places_match_type
|
|
|
|
The person's political party affiliation.
|
labels.political_party_affiliation
|
|
|
|
The postal code for the person's address.
|
|
|
|
|
|
|
|
|
|
The type of air conditioning used to cool the home.
|
labels.real_estate.ac_type
|
|
|
|
The size of the property in acres.
|
|
|
|
|
A unique ID for the real estate property.
|
|
|
|
|
The size of the basement in square feet.
|
|
|
|
|
The source used to populate building square footage.
|
labels.real_estate.building_size_code
|
|
|
|
The size of the building in square feet.
|
|
|
|
|
The type of costruction quality used on the home.
|
labels.real_estate.construction_quality
|
|
|
|
The type of construction used to build the home.
|
labels.real_estate.construction_type
|
|
|
|
The detailed type of construction used to build the home.
|
labels.real_estate.construction_type_detail
|
|
|
|
The date and time the real estate detail was created.
|
|
|
|
|
The type of electrical wiring in the home.
|
labels.real_estate.electric_wiring_type
|
|
|
|
An estimate of the current home value.
|
|
real_estate.estimated_home_value.lower, real_estate.estimated_home_value.upper
|
|
|
Indicates the Home Value is reported
|
|
real_estate.estimated_home_value_reported.lower, real_estate.estimated_home_value_reported.upper
|
|
|
The type or finish of the exterior walls of the home.
|
labels.real_estate.exterior_wall_type
|
|
|
|
Indicates the presence of a fireplace in the home.
|
|
|
|
|
The type of fireplace in the home.
|
labels.real_estate.fireplace_type
|
|
|
|
The type of foundation of the home.
|
labels.real_estate.foundation_type
|
|
|
|
Indicates the presence of a garage on the property.
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The size of the garage or parking area in square feet.
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The size of the building in square feet.
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The size of the living and non-living areas in square feet.
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The size of the ground floor area in square feet.
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The type of system used to heat the home.
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labels.real_estate.heating_type
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The detailed type of system used to heat the home.
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labels.real_estate.heating_type_detail
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The type of fuel used to heat the home.
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labels.real_estate.home_fuel_type
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The physical condition of the home.
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labels.real_estate.house_condition
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The unique ID for the real estate detail.
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The size of the living area in square feet.
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The size of the lot in square feet.
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The number of bathrooms in the home.
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The number of bedrooms in the home.
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The total number of fireplaces in the home.
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The number of full bathrooms in the home.
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The number of half bathrooms in the home.
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The number of rooms in the home.
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The number of stories associated with the home.
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Indicates the presence of a pool at the home.
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The type of pool at the home.
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labels.real_estate.pool_type
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The type of roof covering on the home.
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labels.real_estate.roof_cover
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The shape of the roof on the home.
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labels.real_estate.roof_shape
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The type of sewer system on the property.
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labels.real_estate.sewer_type
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The size of the home in square feet.
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The type of style for the home.
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labels.real_estate.style_type
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The type of water service on the property.
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labels.real_estate.water_type
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The year the home was built.
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Indicates the Year Home Built is reported
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Indicates the person is a registered voter.
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Segments help split up records for parallel processing.
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Quality of a person's neighborhood on the socio-economic continuum
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The state of the person.
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labels.state
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The location address of the person.
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The unit or apartment number of the person.
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The description for the suite number.
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The person is suppressed from customer feeds.
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The list of fields that are suppressed from deliveries.
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The total number of Suppressed Fields associated with the person.
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The time zone associated with the location.
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labels.time_zone
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The date and time when the person was last updated.
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The date when the latest information was obtained or confirmed for the individual.
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The date of the most recent recorded transaction
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The automobile body type of the vehicle.
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labels.vehicles.auto_type
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The date and time the vehicle detail was created.
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The fuel type of the vehicle.
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labels.vehicles.fuel_type
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The unique id for the vehicle.
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The vehicle is an import.
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The vehicle is luxury class.
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The manufacturer of the vehicle.
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The model of the vehicle.
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The model year of the vehicle.
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Driven miles, as last recorded by the vehicle's odometer.
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Indicates that the person record to which this vehicle is attached is the primary owner of the ve...
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The unique Vehicle Identification Number of the vehicle.
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The number of vehicles associated with the family.
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The 5-digit ZIP Code for the person.
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The zip+4 code for the person.
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