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Indicates the person is an active consumer.
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The type of address for the location.
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The age of the individual.
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The carrier route for the location address as assigned by the USPS.
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The core based statistical area where the person resides.
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Information on whether the CBSA is a micropolitan or metropolitan area.
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Cell phone matched to a cell phone plan in the family.
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Cell phone number was used to make a call within the last month.
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The date and time the cell phone detail was created.
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Unique id for the cell phone.
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Phone number of the cell phone.
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Cell phone is prepaid.
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Cell phone is on the National Do Not Call Registry.
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The vendor that owns the cell phone.
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Total number of cell phones associated with the family.
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The census block group of the location as defined by the US Census Bureau.
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The census tract of the location as defined by the US Census Bureau.
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The age of the child.
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The date and time when the child detail was created.
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The date of birth of the child.
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The gender of the child.
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The unique ID for the child.
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The number of children details on the record.
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The city name for the person.
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Congressional district code associated with the location.
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The 3-digit county code based on the person's location ZIP code.
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The date and time the person record was created.
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The number of credit cards associated with the person.
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Indicates types of credit cards the person has.
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The total number of Credit Card Types associated with the person.
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The combined statistical area code where the person resides.
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The person's date of birth.
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The bar code for the postal route, assigned to the physical address.
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Person has been successfully on-boarded into LiveRamp, IdentityLink, or Oracle BlueKai.
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The number of Digital Platforms that have the Person.
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The rank of the county based on total number of families.
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The designated market area of the location.
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A geographic area based on designated market areas.
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Indicates mail should not be sent to the family.
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Estimate of a person's economic stability
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The email address of the person or family.
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MD5 encrypted hash of the email address.
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SHA-256 encrypted hash of the email address.
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The date and time the email record was created.
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The deliverability status of the email address.
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Indicates whether the email was matched to the person's family.
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The unique ID for the email.
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The marketable status of the email address.
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Indicates the email is licensed for match only.
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The likelihood of reputation risk in marketing campaigns.
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The list of fields on the email that are suppressed.
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The total number of suppressed fields for the email.
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The source of the email address.
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The date the email address was most recently verified.
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The number of emails on the person record.
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Estimated country of origin of the person.
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A range representing an estimation of the person's date of birth.
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Estimated ethnic group of the person.
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Estimated ethnicity of the person.
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Indicates the person is the head of their family.
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Estimated spoken language of the person.
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Estimates if the person is married.
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Estimated primary language of the person.
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Estimated religious affiliation of the person.
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The number of adults in the family.
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The date the family moved into the location.
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Estimated behaviors associated with the family.
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The total number of Behaviors associated with the family.
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Estimates the number of children in the family.
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The date when the family was last confirmed.
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The date and time the family was created.
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A range that estimates the date the family moved into the residence.
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Estimates if the family uses credit cards as revolving loans.
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Estimates disposable income of the family.
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The highest education level within the family.
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Estimates there are children in the family.
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Estimates if the family owns their home.
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The estimated income of the family.
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The estimated income range of the family.
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An estimate of a family's liquid assets.
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The estimated expenses the family spends on vacations.
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The estimated wealth of the family.
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The family has a grandparent living in the home.
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The family owns their home.
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The unique ID for the family detail.
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The number of years since the family responded to mail offers.
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Indicates the family has made a mail order.
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Indicates the family is likely to make financial investments.
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Indicates the family is the primary family at the residence.
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Indicates that someone in the family is a veteran.
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The unique identifier for the family.
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The unique identifier for counties based on the Federal Information Processing Standards (FIPS).
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The first name of the person.
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The gender of the person.
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The generational suffix of the person.
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The precision level of the geocoordinate.
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Latitude and longitude for the person.
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Indicates the person is a grandparent.
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The person has purchased or expressed interest in shoes, purses, belts, jewelry, etc.
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Either African-American in descent, speaks an African language, or is interested in African-Ameri...
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An American history buff, interested specifically in American history, patriotic themes, and/or v...
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Either Asian in descent, speaks an Asian language, follows an Asian-based religion, or is interes...
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Interested in auto racing, shown through purchases of related products or materials.
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Interested in airplanes and other things that fly and can transport things and people (does not i...
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Interested in saving money, including coupons, low-cost stores and discount clubs, money-saving s...
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Interested in baseball as a spectator, paraphernalia purchaser and/or participant.
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Interested in basketball as a spectator, paraphernalia purchaser and/or participant.
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Shows an interest in coastal living. Interested in the ocean, beaches, surfing, scuba diving, sno...
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Bird watchers, bird feeders, or interested in anything to do with wild birds (versus pet birds).
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Interested in boating, sailing, canoeing, kayaking, water skiing, rafting, etc.
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Interested in books including fiction, nonfiction and science fiction.
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Interested in business news, career, and/or products usually associated with running a business,...
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Interested in camping, hiking, climbing, etc.
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Interested in anything automobile related, such as auto parts and tools, restoration, performance...
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Purchased out of a catalog or requested a catalog to be delivered.
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Cat owner and/or person who purchases cat related products and reads cat related publications.
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Has a known history of donating to charitable causes.
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Either purchased or has shown interest in children’s clothing.
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Interested in collectibles, including dolls, coins, stamps, stuffed animals, plates, memorabilia,...
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Loyal to or has an affinity towards a specific college. May order checks with school logos/mascot...
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Interested in laughing, including comic books and strips, cartoons, comedies, etc.
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Interested in personal computers and products used with PCs.
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Expressed a preference for a conservative political point of view or party. Includes an indicatio...
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nterested in cooking, baking, and all things culinary, including recipes and cooking equipment. I...
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Interested in beauty related products, including makeup, hair care products, treatments, or publi...
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Interested in crafts, including crochet, sewing, knitting, needlepoint, quilting, jewelry, cerami...
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The date and time the family interests detail was created.
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Used a credit card to make a direct marketing purchase.
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Interested in crocheting, shown by reading related magazines or purchasing crocheting supplies.
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Interested in or has gone on cruises.
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Interested in culture and the arts, including art, antiques, opera, museums, theatre, etc.
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Purchases magazines that are published on a regular basis and contain stories about the most curr...
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Interested in weight control or weight loss. May purchase weight loss products or publications.
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Interested in “Do It Yourself” projects, including home improvements and construction, wood worki...
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Dog owner and/or person who purchases dog related products and reads dog related publications.
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Primarily travels within the borders of the United States.
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Interested in electronics, such as home and auto stereos, video equipment, etc. Does not include ...
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Lives in a household with children and/or purchases children’s products or family and child magaz...
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Interested in rural America, country living, and/or farming.
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Interested primarily in fiction books.
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Interested in fishing, saltwater and/or freshwater.
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Interested in physical fitness and exercise, including running, biking, walking, weight lifting, ...
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Interested in football as a spectator, paraphernalia purchaser and/or participant.
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Interested in games of chance, including casino gambling and lotteries.
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Interested in a variety of games, including computer games, traditional board games, puzzles, etc.
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Interested in gardening and plants, both indoors and outdoors, decorative and edible.
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Gives gifts to other people through gift catalogs, sending gift magazine subscriptions, etc.
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Interested in golf as a spectator, paraphernalia purchaser and/or participant.
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Interested in gourmet and upscale products such as fine foods, wines, and other expensive items.
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nterested in health and/or self improvement. Includes dieting and fitness.
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|
Either Hispanic in descent, speaks Spanish, or is interested in Hispanic products.
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|
Generally interested in history. May read history books or purchase historical items. Includes am...
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Interested in hobbies such as model building, scrapbooking, numismatism, philately, etc.
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Interested in hockey as a spectator, paraphernalia purchaser and/or participant.
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|
Subscribes to interior decorating magazines, receives home interior catalogs, or purchases home i...
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Purchases home office products such as paper, printers, fax machines, etc.
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Interested in horses and horse riding.
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Interested in hunting and/or guns.
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The unique ID for the interests detail.
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|
Uses motivational and/or self-help products, seminars, magazines, etc. Includes non-religious ins...
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|
Has internet access and/or makes purchases online.
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|
Interested in knitting, shown by reading related magazines or purchasing knitting supplies.
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Expressed a preference for a liberal political point of view or party. Includes an indication of ...
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|
Has one or more magazine subscriptions.
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|
Either purchased or has shown interest in men’s clothing.
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|
Either purchased or has shown interest in more upscale, trendy, fashionable men’s clothing.
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|
|
Interested in get-rich-quick materials and opportunities.
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|
Reads motorcycle magazines and/or buys motorcycle parts and supplies. Includes ATVs.
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|
Interested in music and/or music playing equipment.
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|
Interested in needlepoint, shown by reading related magazines or purchasing needlepoint supplies.
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|
Interested primarily in non-fiction books.
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|
Interested in outdoor activities. Includes boating, camping, fishing and hunting.
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|
Interested in personal finance, investments, retirement planning, etc.
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Interested in personalized products such as monograms, personalized checks, etc.
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Interested in or an owner of pets. Includes cats and dogs.
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|
Interested in photography through the use of related publications, purchases of cameras, photogra...
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|
Interested in Premium Mail Purchases
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Interested in quilting, shown by reading related magazines or purchasing quilting supplies.
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|
Interested in religion, going to church, and/or religious products.
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|
Interested in or travels using recreational vehicles.
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Interested in science such as physics, astronomy, etc.
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|
Interested primarily in science fiction books.
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|
Interested in senior citizen products. Does not indicate the person is actually a senior citizen.
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Interested in sewing, shown by reading related magazines or purchasing sewing supplies.
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Interested in skiing as a spectator, paraphernalia purchaser and/or participant.
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|
Interested in soccer as a spectator, paraphernalia purchaser and/or participant.
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|
Interested in sports as a spectator, paraphernalia purchaser and/or participant. Includes basebal...
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|
Interested in stationery products such as letterheads, envelopes, etc.
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Interested in sweepstake offers or money making schemes.
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|
Interested in new and high tech electronic products such as HDTVs, digital video cameras, digital...
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|
Interested in tennis as a spectator, paraphernalia purchaser and/or participant.
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|
Uses tobacco products such as cigarettes, cigars, and pipe tobacco.
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Interested in traveling. Includes cruises, domestic travel, and recreational vehicles.
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|
Interested in trucks, shown through purchasing custom truck parts and/or reading truck modificati...
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|
Interested in watching and purchasing television and movies.
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|
Interested in the environment and/or wildlife.
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|
Either purchased or has shown interest in women’s clothing.
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|
Either purchased or has shown interest in more upscale, trendy, fashionable women’s clothing.
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|
The last name of the person.
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|
The lifestyle segment of the family.
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|
The actual number of deliverable families identified at the location.
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|
The actual number of deliverable units identified at the location.
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|
The deliverability score of the location address.
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|
The mailing address of the person or family.
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|
The person's middle initial.
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|
The date and time the mortgage detail was created.
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|
An estimate of the current home equity.
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|
|
The interest rate on the mortgage loan.
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|
The estimated loan to value ratio.
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|
|
The estimated monthly payment for the mortgage.
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|
|
The type of finance used on the mortgage loan.
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|
The family owns properties other than their residence.
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|
The unique ID for the mortgage detail.
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|
|
The amount of the mortgage loan.
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|
|
Identifies the type of mortgage loan on the property.
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|
The individual is directly associated with the property mortgage.
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The date of property sale.
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|
The month of the property sale.
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|
The price the home sold at.
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|
|
The amount of the second mortgage loan on the property.
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|
|
Identifies the loan type of the second mortgage loan.
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|
|
A sum of the property values associated with second mortgages.
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|
The location is a Multi-Family Dwelling Unit.
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|
|
Indicates the person is a parent, expecting parent, or potential parent.
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|
|
The unique identifier for the person.
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|
|
Telephone numbers associated with the family.
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|
|
The total number of Phones associated with the person.
|
|
|
The type of match to the Places database.
|
|
|
The person's political party affiliation.
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|
The postal code for the person's address.
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|
|
The type of air conditioning used to cool the home.
|
|
|
The size of the property in acres.
|
|
|
A unique ID for the real estate property.
|
|
|
The size of the basement in square feet.
|
|
|
The source used to populate building square footage.
|
|
|
The size of the building in square feet.
|
|
|
The type of costruction quality used on the home.
|
|
|
The type of construction used to build the home.
|
|
|
The detailed type of construction used to build the home.
|
|
|
The date and time the real estate detail was created.
|
|
|
The type of electrical wiring in the home.
|
|
|
An estimate of the current home value.
|
|
|
The type or finish of the exterior walls of the home.
|
|
|
Indicates the presence of a fireplace in the home.
|
|
|
The type of fireplace in the home.
|
|
|
The type of foundation of the home.
|
|
|
Indicates the presence of a garage on the property.
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|
The size of the garage or parking area in square feet.
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|
The size of the building in square feet.
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|
|
The size of the living and non-living areas in square feet.
|
|
|
The size of the ground floor area in square feet.
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|
|
The type of system used to heat the home.
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|
The detailed type of system used to heat the home.
|
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|
The type of fuel used to heat the home.
|
|
|
The physical condition of the home.
|
|
|
The unique ID for the real estate detail.
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|
|
The size of the living area in square feet.
|
|
|
The size of the lot in square feet.
|
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|
The number of bathrooms in the home.
|
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|
The number of bedrooms in the home.
|
|
|
The total number of fireplaces in the home.
|
|
|
The number of full bathrooms in the home.
|
|
|
The number of half bathrooms in the home.
|
|
|
The number of rooms in the home.
|
|
|
The number of stories associated with the home.
|
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|
Indicates the presence of a pool at the home.
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|
|
The type of pool at the home.
|
|
|
The type of roof covering on the home.
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|
The shape of the roof on the home.
|
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|
The type of sewer system on the property.
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|
|
The size of the home in square feet.
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|
|
The type of style for the home.
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|
The type of water service on the property.
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|
The year the home was built.
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|
Indicates the person is a registered voter.
|
|
|
Segments help split up records for parallel processing.
|
|
|
Quality of a person's neighborhood on the socio-economic continuum
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|
The state of the person.
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|
The location address of the person.
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|
|
The unit or apartment number of the person.
|
|
|
The description for the suite number.
|
|
|
The person is suppressed from customer feeds.
|
|
|
The list of fields that are suppressed from deliveries.
|
|
|
The total number of Suppressed Fields associated with the person.
|
|
|
The time zone associated with the location.
|
|
|
The date and time when the person was last updated.
|
|
|
The date when the latest information was obtained or confirmed for the individual.
|
|
|
The date the vehicle was acquired on.
|
|
|
The automobile body type of the vehicle.
|
|
|
The date and time the vehicle detail was created.
|
|
|
The fuel type of the vehicle.
|
|
|
The unique id for the vehicle.
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|
|
The vehicle is an import.
|
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|
The vehicle is luxury class.
|
|
|
The manufacturer of the vehicle.
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|
|
The model of the vehicle.
|
|
|
The model year of the vehicle.
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|
|
Driven miles as recorded by the vehicle.
|
|
|
Indicates that the person record to which this vehicle is attached is the primary owner of the ve...
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|
|
The unique Vehicle Identification Number of the vehicle.
|
|
|
The number of vehicles associated with the family.
|
|
|
The 5-digit ZIP Code for the person.
|
|
|
The zip+4 code for the person.
|
