Indicates the person or family participates in or engages in hockey related activities such as: attending an ice hockey game (either regular season or play-offs, including stanley cup finals), listening to regular season or playoff games on the radio, watching regular season or playoff games on tv, or playing hockey at least once per month.
The model is a 10-point likelihood scale ranging from 0 (least likely) to 9 (most likely), where higher numbers indicate greater likelihood.
See also:
- Behaviors - Data Guide