behaviors.major_home_remodeling

Indicates the person or family takes on major home remodeling projects each year at a cost of $3,000 or more.

Properties

Display Name Major Home Remodeling
Packages People Full Less Royalty, Standard Overlay Package

Indicates the person or family takes on major home remodeling projects each year at a cost of $3,000 or more such as: bathroom, kitchen, converting a room into a home theater, adding a bathroom, adding/extending a garage, roofing, siding, kitchen cabinets, kitchen countertops, or swimming pool.

The model is a 10-point likelihood scale ranging from 0 (least likely) to 9 (most likely), where higher numbers indicate greater likelihood.

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Database Values

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