Indicates the person or family participates in at least 3 opinion leading activities such as: writing or calling any politician at the local, state, or national level, writing a letter to the editor of a newspaper or magazine, calling a live radio or tv show, serving on a committee for a local organization, making speeches, being an active member of any group that tries to influence public policy or government, or engaging in fundraising.
The model is a 10-point likelihood scale ranging from 0 (least likely) to 9 (most likely), where higher numbers indicate greater likelihood.
See also:
- Behaviors - Data Guide