behaviors.fast_food

Indicates the person or family frequently visits fast food or drive-thru restaurants

Properties

Display Name Fast Food
Packages Standard Overlay Package

Indicates the person or family visits a fast food or drive-thru restaurant at least 9 times and spends at least $200 per month

The model is a 10-point likelihood scale ranging from 0 (least likely) to 9 (most likely), where higher numbers indicate greater likelihood.

See also:

Database Values

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