behaviors.low_end_sporting_equipment

Indicates the person or family spends at least $100 on 2 or more pieces of low-end sporting equipment per year.

Properties

Display Name Low End Sporting Equipment
Packages Standard Overlay Package

Indicates the person or family spends at least $100 on 2 or more pieces of low-end sporting equipment per year.

The model is a 10-point likelihood scale ranging from 0 (least likely) to 9 (most likely), where higher numbers indicate greater likelihood.

See also:

Database Values

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