|
Fulfillment Flag HOH, Fulfillment Flag Member 2, Fulfillm...
|
|
active
|
|
Address Type
|
|
address_type
|
|
Age of Household Member HOH, Age of Household Member 2, A...
|
|
age
|
|
Carrier Route Code
|
|
carrier_route_code
|
|
CBSA Code (MSA Code)
|
|
cbsa_code
|
|
CBSA Level (Micro Metro Indentifier)
|
|
cbsa_level
|
|
Census Block Group, Census Block Group 2010
|
|
census_block_group
|
|
Census Tract 2010
|
|
census_tract
|
|
Age 0_3, Age 4_7, Age 8_12, Age 13_17, Children By Age (B...
|
|
children.age
|
|
Child 1 Date of Birth, Child 2 Date of Birth, Child 3 Dat...
|
|
children.date_of_birth
|
|
Children By Age (By Gender), Child 1 Gender, Child 2 Gend...
|
|
children.gender
|
|
City, Standardized City, State, Zip
|
|
city
|
|
Congressional District
|
|
congressional_district
|
|
Active Consumer, Number Trade lines HOH, Number Trade lin...
|
|
credit_card_count
|
|
Credit Card - Travel and Entertainment Card Holder HOH, C...
|
|
credit_card_types
|
|
CSA Code
|
|
csa_code
|
|
Birthdate HOH, Birthdate Member 2, Birthdate Member 3, Bi...
|
|
date_of_birth
|
|
Delivery Point Bar Code
|
|
delivery_point_bar_code
|
|
Nielsen County Rank
|
|
dma_county_rank
|
|
Designated Market Area (DMA Codes)
|
|
dma_region
|
|
Nielsen County Region
|
|
dma_territory
|
|
Do Not Mail Flag HOH, Do Not Mail Flag member 2, Do Not M...
|
|
do_not_mail
|
|
Email Address
|
|
emails.address
|
|
Email Presence Flag
|
|
emails_count
|
|
Country Of Origin HOH, Country Of Origin Member 2, Countr...
|
|
estimated_country_of_origin
|
|
Birthdate HOH, Birthdate Member 2, Birthdate Member 3, Bi...
|
|
estimated_date_of_birth
|
|
Vendor Ethnic Group HOH, Vendor Ethnic Group Member 2, Ve...
|
|
estimated_ethnic_group
|
|
Vendor Ethnicity HOH (Cultural Coding), Vendor Ethnicity ...
|
|
estimated_ethnicity
|
|
Individual ID HOH, First Name HOH, Middle Initial HOH, La...
|
|
estimated_head_of_family
|
|
Vendor Language HOH, Vendor Language Member 2, Vendor Lan...
|
|
estimated_language
|
|
Married Score, Spousal Indicator Raw Member 2, Spousal In...
|
|
estimated_married
|
|
Vendor Assimilation Code HOH, Vendor Assimilation Code Me...
|
|
estimated_primary_language
|
|
Vendor Religion HOH, Vendor Religion Member 2, Vendor Rel...
|
|
estimated_religious_affiliation
|
|
Number of Adults (in Household)
|
|
family.adult_count
|
|
Length of Residence, Household Arrival Year
|
|
family.appeared_on
|
|
TW Model - Green Consumers, TW Model - High Value Securit...
|
|
family.behaviors
|
|
Number of Children (in Household)
|
|
family.children_count
|
|
Recency Date
|
|
family.confirmed_on
|
|
Length of Residence, Household Arrival Year
|
|
family.estimated_appeared_on
|
|
RevolverToTransactorModel
|
|
family.estimated_credit_card_revolver
|
|
Purchasing Power Indicator, Purchasing Power Income, PPIR...
|
|
family.estimated_disposable_income
|
|
Education_Model
|
|
family.estimated_education_level
|
|
Presence of Children
|
|
family.estimated_has_children
|
|
Own Rent
|
|
family.estimated_home_owner
|
|
FIND INCOME, Income, Income - FindC, Household Income
|
|
family.estimated_income
|
|
Income Producing Assets
|
|
family.estimated_liquid_assets
|
|
Vacation Expense Code
|
|
family.estimated_vacation_expenses
|
|
Wealth Finder
|
|
family.estimated_wealth
|
|
Family ID
|
|
family_id
|
|
Mail Responsive Current, Mail Responsive Ever, Mail Respo...
|
|
family.mail_offer_frequency
|
|
Mail Order Buyer Flag
|
|
family.mail_purchases
|
|
Household Member Count, Household Size 1_2, Household Siz...
|
|
family.member_count
|
|
Stocks or Bonds, Potential Investor Consumer (PIC)
|
|
family.potential_investor
|
|
Sub Family Indicator
|
|
family.primary
|
|
Census State Code 2010, Postal County, Census county code...
|
|
fips_code
|
|
First Name HOH, First Name Member 2, First Name Member 3,...
|
|
first_name
|
|
Gender HOH, Gender Member 2, Gender Member 3, Gender Memb...
|
|
gender
|
|
Last Name Suffix HOH, Last Name Suffix Member 2, Last Nam...
|
|
generational_suffix
|
|
Match Code, Vendor Match Code
|
|
geocode_method
|
|
Vendor Longitude, Vendor Longitude Extended, Longitude Ex...
|
|
geocoordinate
|
|
Lifestyle - Fashion & Jewelry Interest, LHI Lifestyle - A...
|
|
interests.accessories
|
|
LHI Lifestyle - Ethnic Products - African American HOH, L...
|
|
interests.african_american_products
|
|
LHI Lifestyle - American History HOH, LHI Lifestyle - Ame...
|
|
interests.american_history
|
|
LHI Lifestyle - Ethnic Products - Asian HOH, LHI Lifestyl...
|
|
interests.asian_products
|
|
LHI Lifestyle - Motor Vehicle - Auto Racing HOH, LHI Life...
|
|
interests.auto_racing
|
|
LHI Lifestyle - Aviation HOH, LHI Lifestyle - Aviation Me...
|
|
interests.aviation
|
|
LHI Lifestyle - Bargain Seekers HOH, LHI Lifestyle - Barg...
|
|
interests.bargains
|
|
LHI Lifestyle - Sports - Baseball HOH, LHI Lifestyle - Sp...
|
|
interests.baseball
|
|
LHI Lifestyle - Sports - Basketball HOH, LHI Lifestyle - ...
|
|
interests.basketball
|
|
LHI Lifestyle - Ocean/Beaches HOH, LHI Lifestyle - Ocean/...
|
|
interests.beaches
|
|
LHI Lifestyle - Birds HOH, LHI Lifestyle - Birds Member 2...
|
|
interests.birds
|
|
Lifestyle - Boating/Sailing Interest, LHI Lifestyle - Out...
|
|
interests.boating_sailing
|
|
Lifestyle - Books & Music, LHI Lifestyle - Book Buyer HOH...
|
|
interests.books
|
|
LHI Lifestyle - Business HOH, LHI Lifestyle - Business Me...
|
|
interests.business
|
|
Lifestyle - Camping Interest, LHI Lifestyle - Outdoors - ...
|
|
interests.camping
|
|
Lifestyle - Car Buff, LHI Lifestyle - Motor Vehicle - Aut...
|
|
interests.cars
|
|
Lifestyle - High Ticket Mail Order Buyer, LHI Lifestyle -...
|
|
interests.catalogs
|
|
Cat Owner, LHI Lifestyle - Pets - Cats HOH, LHI Lifestyle...
|
|
interests.cats
|
|
LHI Lifestyle - Charitable Donor HOH, LHI Lifestyle - Cha...
|
|
interests.charities
|
|
LHI Lifestyle - Apparel - General Apparel HOH, LHI Lifest...
|
|
interests.childrens_apparel
|
|
Lifestyle - Collectibles Interest, Lifestyle - Stamp/Coin...
|
|
interests.collectibles
|
|
LHI Lifestyle - College HOH, LHI Lifestyle - College Memb...
|
|
interests.college
|
|
LHI Lifestyle - Humor/Comics HOH, LHI Lifestyle - Humor/C...
|
|
interests.comics
|
|
Lifestyle - Computer Owner, LHI Lifestyle - Technology - ...
|
|
interests.computers
|
|
LHI Lifestyle - Politically Conservative HOH, LHI Lifesty...
|
|
interests.conservative_politics
|
|
Lifestyle - Cooking Interest, LHI Lifestyle - Cooking - G...
|
|
interests.cooking
|
|
LHI Lifestyle - Beauty/Cosmetics HOH, LHI Lifestyle - Bea...
|
|
interests.cosmetics
|
|
Lifestyle - Handicrafts & Sewing Interest, LHI Lifestyle ...
|
|
interests.crafts
|
|
LHI Lifestyle - Credit Card User HOH, LHI Lifestyle - Cre...
|
|
interests.credit_cards
|
|
Lifestyle - Handicrafts & Sewing Interest, LHI Lifestyle ...
|
|
interests.crocheting
|
|
Lifestyle - Travel & Entertainment Interest, LHI Lifestyl...
|
|
interests.cruises
|
|
Lifestyle - Travel & Entertainment Interest, LHI Lifestyl...
|
|
interests.culture_arts
|
|
LHI Lifestyle - Current Events HOH, LHI Lifestyle - Curre...
|
|
interests.current_events
|
|
Lifestyle - Dieting/Weight Loss Interest, LHI Lifestyle -...
|
|
interests.dieting
|
|
Lifestyle - Home Workshop Interest, LHI Lifestyle - Do-It...
|
|
interests.diy
|
|
Dog Owner, LHI Lifestyle - Pets - Dogs HOH, LHI Lifestyle...
|
|
interests.dogs
|
|
Lifestyle - Travel & Entertainment Interest, LHI Lifestyl...
|
|
interests.domestic_travel
|
|
Lifestyle - Electronics Interest, LHI Lifestyle - Technol...
|
|
interests.electronics
|
|
Lifestyle - Children's Products Interest, LHI Lifestyle -...
|
|
interests.family
|
|
LHI Lifestyle - Rural/Farming HOH, LHI Lifestyle - Rural/...
|
|
interests.farming
|
|
Lifestyle - Fishing Interest, LHI Lifestyle - Outdoors - ...
|
|
interests.fishing
|
|
Lifestyle - Health & Fitness Interest, LHI Lifestyle - He...
|
|
interests.fitness
|
|
LHI Lifestyle - Sports - Football HOH, LHI Lifestyle - Sp...
|
|
interests.football
|
|
Lifestyle - Gambling Interest, LHI Lifestyle - Gambling H...
|
|
interests.gambling
|
|
LHI Lifestyle - Games HOH, LHI Lifestyle - Games Member 2...
|
|
interests.games
|
|
Lifestyle - Gardening & Horticulture Interest, LHI Lifest...
|
|
interests.gardening
|
|
LHI Lifestyle - Gift Giver HOH, LHI Lifestyle - Gift Give...
|
|
interests.gifts
|
|
Lifestyle - Golfing Interest, LHI Lifestyle - Sports - Go...
|
|
interests.golf
|
|
Lifestyle - Gourmet Food & Wine Interest, LHI Lifestyle -...
|
|
interests.gourmet_foods
|
|
Lifestyle - Health & Fitness Interest, LHI Lifestyle - He...
|
|
interests.health
|
|
LHI Lifestyle - Ethnic Products - Hispanic HOH, LHI Lifes...
|
|
interests.hispanic_products
|
|
LHI Lifestyle - History HOH, LHI Lifestyle - History Memb...
|
|
interests.history
|
|
LHI Lifestyle - Hobbies HOH, LHI Lifestyle - Hobbies Memb...
|
|
interests.hobbies
|
|
LHI Lifestyle - Sports - Hockey HOH, LHI Lifestyle - Spor...
|
|
interests.hockey
|
|
Lifestyle - Home Decorating Interest, LHI Lifestyle - Hom...
|
|
interests.home_decor
|
|
LHI Lifestyle - Home Office Products HOH, LHI Lifestyle -...
|
|
interests.home_office_products
|
|
LHI Lifestyle - Horses HOH, LHI Lifestyle - Horses Member...
|
|
interests.horses
|
|
Lifestyle - Hunting Interest, LHI Lifestyle - Outdoors - ...
|
|
interests.hunting
|
|
LHI Lifestyle - Inspirational HOH, LHI Lifestyle - Inspir...
|
|
interests.inspirational_products
|
|
Heavy Internet User, LHI Lifestyle - Technology - Interne...
|
|
interests.internet
|
|
Lifestyle - Handicrafts & Sewing Interest, LHI Lifestyle ...
|
|
interests.knitting
|
|
LHI Lifestyle - Politically Liberal HOH, LHI Lifestyle - ...
|
|
interests.liberal_politics
|
|
LHI Lifestyle - Magazine Subscriber HOH, LHI Lifestyle - ...
|
|
interests.magazines
|
|
LHI Lifestyle - Apparel - General Apparel HOH, LHI Lifest...
|
|
interests.mens_apparel
|
|
Lifestyle - Fashion & Jewelry Interest, LHI Lifestyle - A...
|
|
interests.mens_fashion
|
|
Lifestyle - Investments Interest, LHI Lifestyle - Moneyma...
|
|
interests.moneymaking_opportunities
|
|
LHI Lifestyle - Motor Vehicle - Motorcycles HOH, LHI Life...
|
|
interests.motorcycles
|
|
Lifestyle - Books & Music, LHI Lifestyle - Technology - A...
|
|
interests.music
|
|
Lifestyle - Handicrafts & Sewing Interest, LHI Lifestyle ...
|
|
interests.needlepoint
|
|
LHI Lifestyle - Books - Nonfiction HOH, LHI Lifestyle - B...
|
|
interests.nonfiction
|
|
Lifestyle - Outdoor Enthusiast, LHI Lifestyle - Outdoors ...
|
|
interests.outdoors
|
|
LHI Lifestyle - Personal Finance HOH, LHI Lifestyle - Per...
|
|
interests.personal_finance
|
|
LHI Lifestyle - Personalized Products/Monograms HOH, LHI ...
|
|
interests.personalized_products
|
|
Lifestyle - Pet Owner, LHI Lifestyle - Pets - General Pet...
|
|
interests.pets
|
|
Lifestyle - Photography Enthusiast, LHI Lifestyle - Photo...
|
|
interests.photography
|
|
Lifestyle - Handicrafts & Sewing Interest, LHI Lifestyle ...
|
|
interests.quilting
|
|
LHI Lifestyle - Bible/Devotional HOH, LHI Lifestyle - Bib...
|
|
interests.religion
|
|
LHI Lifestyle - Travel - RV Travel HOH, LHI Lifestyle - T...
|
|
interests.rvs
|
|
LHI Lifestyle - Science HOH, LHI Lifestyle - Science Memb...
|
|
interests.science
|
|
LHI Lifestyle - Books - Science Fiction HOH, LHI Lifestyl...
|
|
interests.science_fiction
|
|
LHI Lifestyle - Seniors HOH, LHI Lifestyle - Seniors Memb...
|
|
interests.senior_products
|
|
Lifestyle - Handicrafts & Sewing Interest, LHI Lifestyle ...
|
|
interests.sewing
|
|
LHI Lifestyle - Sports - Skiing HOH, LHI Lifestyle - Spor...
|
|
interests.skiing
|
|
LHI Lifestyle - Sports - Soccer HOH, LHI Lifestyle - Spor...
|
|
interests.soccer
|
|
LHI Lifestyle - Sports - General Sports HOH, LHI Lifestyl...
|
|
interests.sports
|
|
LHI Lifestyle - Stationery HOH, LHI Lifestyle - Stationer...
|
|
interests.stationery
|
|
Lifestyle - Sweepstakes Interest, LHI Lifestyle - Sweepst...
|
|
interests.sweepstakes
|
|
DM High Tech Household, Early Technology Adopter, LHI Lif...
|
|
interests.technology
|
|
LHI Lifestyle - Sports - Tennis HOH, LHI Lifestyle - Spor...
|
|
interests.tennis
|
|
LHI Lifestyle - Tobacco User HOH, LHI Lifestyle - Tobacco...
|
|
interests.tobacco
|
|
Lifestyle - Foreign Travel Interest, Lifestyle - Travel &...
|
|
interests.travel
|
|
LHI Lifestyle - Motor Vehicles - Trucks HOH, LHI Lifestyl...
|
|
interests.trucks
|
|
LHI Lifestyle - Technology - TV/Movies/Video HOH, LHI Lif...
|
|
interests.tv_movies
|
|
LHI Lifestyle - Wildlife/Environment HOH, LHI Lifestyle -...
|
|
interests.wildlife
|
|
LHI Lifestyle - Apparel - General Apparel HOH, LHI Lifest...
|
|
interests.womens_apparel
|
|
Lifestyle - Fashion & Jewelry Interest, LHI Lifestyle - A...
|
|
interests.womens_fashion
|
|
Last Name HOH, Last Name Member 2, Last Name Member 3, La...
|
|
last_name
|
|
Occupancy Count
|
|
location_family_count
|
|
Delivery Unit Size Raw
|
|
location_unit_count
|
|
Mail Score, Mail Score, 2nd byte
|
|
mailing_score_code
|
|
Box Type, Box Number, Route Type, Route Number
|
|
mailing_street
|
|
Middle Initial HOH, Middle Initial Member 2, Middle Initi...
|
|
middle_initial
|
|
Home Equity Estimate
|
|
mortgage.estimated_home_equity
|
|
Mortgage Interest Rate
|
|
mortgage.estimated_interest_rate
|
|
Loan To Value (Ratio-LTV)
|
|
mortgage.estimated_loan_to_value
|
|
Actual Mortgage Expense, Mortgage Expense Code
|
|
mortgage.estimated_monthly_payment
|
|
Finance Type
|
|
mortgage.finance_type
|
|
Second Property Indicator
|
|
mortgage.has_second_property
|
|
Mortgage Amount
|
|
mortgage.loan_amount
|
|
Mortgage Loan Type
|
|
mortgage.loan_type
|
|
Mortgage Presence Flag HOH, Mortgage Presence Flag Member...
|
|
mortgage.owner
|
|
Mortgage Month, Mortgage Year, Mortgage Day, Home Sale Date
|
|
mortgage.sale_date
|
|
Mortgage Month, Home Sale Date
|
|
mortgage.sale_month
|
|
Second Property Value
|
|
mortgage.second_property_value
|
|
Location Type
|
|
multi_family
|
|
Individual ID HOH, Individual ID Member 2, Individual ID ...
|
|
person_id
|
|
Area Code, Phone Number, Secondary Area Code & Phone Numb...
|
|
phones
|
|
Location Type, Work at home flag HOH, Work at home flag M...
|
|
places_match_type
|
|
Political Party HOH, Political Party Member 2, Political ...
|
|
political_party_affiliation
|
|
Zip Code, Zip+4
|
|
postal_code
|
|
Lot Size
|
|
real_estate.acres
|
|
Assessor's Parcel Number
|
|
real_estate.assessor_parcel_number
|
|
Home Value Code, Home Value Code (Aggregate List Statist...
|
|
real_estate.estimated_home_value
|
|
Garage Indicator
|
|
real_estate.garage
|
|
Heating Type Code
|
|
real_estate.heating_type
|
|
Bathroom Count
|
|
real_estate.number_of_bathrooms
|
|
Bedroom Count
|
|
real_estate.number_of_bedrooms
|
|
Room Count
|
|
real_estate.number_of_rooms
|
|
Pool Type
|
|
real_estate.pool
|
|
Home Size
|
|
real_estate.square_footage
|
|
Home Built Year, Home Age
|
|
real_estate.year_home_built
|
|
State, Census State Code 2010, Standardized City, State, Zip
|
|
state
|
|
Location Address (Standardized Address), House Number, St...
|
|
street
|
|
Unit Number
|
|
suite
|
|
Unit Type
|
|
suite_description
|
|
Do Not Call Flag HOH, Do Not Call Flag Member 2, Do Not C...
|
|
suppressed_fields
|
|
Time Zone
|
|
time_zone
|
|
Refresh Date HOH, Refresh Date Member 2, Refresh Date Mem...
|
|
updated_on
|
|
Zip Code, Standardized City, State, Zip
|
|
zip
|
|
Zip+4
|
|
zip_four
|
