Field Translator

Places People B2C Links
200 records

Translate field names from other Data Axle products.

BFT Name BFT Code Data Axle Field
Fulfillment Flag HOH, Fulfillment Flag Member 2, Fulfillm... active
Address Type address_type
Age of Household Member HOH, Age of Household Member 2, A... age
Carrier Route Code carrier_route_code
CBSA Code (MSA Code) cbsa_code
CBSA Level (Micro Metro Indentifier) cbsa_level
Census Block Group, Census Block Group 2010 census_block_group
Census Tract 2010 census_tract
Age 0_3, Age 4_7, Age 8_12, Age 13_17, Children By Age (B... children.age
Child 1 Date of Birth, Child 2 Date of Birth, Child 3 Dat... children.date_of_birth
Children By Age (By Gender), Child 1 Gender, Child 2 Gend... children.gender
City, Standardized City, State, Zip city
Congressional District congressional_district
Active Consumer, Number Trade lines HOH, Number Trade lin... credit_card_count
Credit Card - Travel and Entertainment Card Holder HOH, C... credit_card_types
CSA Code csa_code
Birthdate HOH, Birthdate Member 2, Birthdate Member 3, Bi... date_of_birth
Delivery Point Bar Code delivery_point_bar_code
Nielsen County Rank dma_county_rank
Designated Market Area (DMA Codes) dma_region
Nielsen County Region dma_territory
Do Not Mail Flag HOH, Do Not Mail Flag member 2, Do Not M... do_not_mail
Email Address emails.address
Email Presence Flag emails_count
Country Of Origin HOH, Country Of Origin Member 2, Countr... estimated_country_of_origin
Birthdate HOH, Birthdate Member 2, Birthdate Member 3, Bi... estimated_date_of_birth
Vendor Ethnic Group HOH, Vendor Ethnic Group Member 2, Ve... estimated_ethnic_group
Vendor Ethnicity HOH (Cultural Coding), Vendor Ethnicity ... estimated_ethnicity
Individual ID HOH, First Name HOH, Middle Initial HOH, La... estimated_head_of_family
Vendor Language HOH, Vendor Language Member 2, Vendor Lan... estimated_language
Married Score, Spousal Indicator Raw Member 2, Spousal In... estimated_married
Vendor Assimilation Code HOH, Vendor Assimilation Code Me... estimated_primary_language
Vendor Religion HOH, Vendor Religion Member 2, Vendor Rel... estimated_religious_affiliation
Number of Adults (in Household) family.adult_count
Length of Residence, Household Arrival Year family.appeared_on
TW Model - Green Consumers, TW Model - High Value Securit... family.behaviors
Number of Children (in Household) family.children_count
Recency Date family.confirmed_on
Length of Residence, Household Arrival Year family.estimated_appeared_on
RevolverToTransactorModel family.estimated_credit_card_revolver
Purchasing Power Indicator, Purchasing Power Income, PPIR... family.estimated_disposable_income
Education_Model family.estimated_education_level
Presence of Children family.estimated_has_children
Own Rent family.estimated_home_owner
FIND INCOME, Income, Income - FindC, Household Income family.estimated_income
Income Producing Assets family.estimated_liquid_assets
Vacation Expense Code family.estimated_vacation_expenses
Wealth Finder family.estimated_wealth
Family ID family_id
Mail Responsive Current, Mail Responsive Ever, Mail Respo... family.mail_offer_frequency
Mail Order Buyer Flag family.mail_purchases
Household Member Count, Household Size 1_2, Household Siz... family.member_count
Stocks or Bonds, Potential Investor Consumer (PIC) family.potential_investor
Sub Family Indicator family.primary
Census State Code 2010, Postal County, Census county code... fips_code
First Name HOH, First Name Member 2, First Name Member 3,... first_name
Gender HOH, Gender Member 2, Gender Member 3, Gender Memb... gender
Last Name Suffix HOH, Last Name Suffix Member 2, Last Nam... generational_suffix
Match Code, Vendor Match Code geocode_method
Vendor Longitude, Vendor Longitude Extended, Longitude Ex... geocoordinate
Lifestyle - Fashion & Jewelry Interest, LHI Lifestyle - A... interests.accessories
LHI Lifestyle - Ethnic Products - African American HOH, L... interests.african_american_products
LHI Lifestyle - American History HOH, LHI Lifestyle - Ame... interests.american_history
LHI Lifestyle - Ethnic Products - Asian HOH, LHI Lifestyl... interests.asian_products
LHI Lifestyle - Motor Vehicle - Auto Racing HOH, LHI Life... interests.auto_racing
LHI Lifestyle - Aviation HOH, LHI Lifestyle - Aviation Me... interests.aviation
LHI Lifestyle - Bargain Seekers HOH, LHI Lifestyle - Barg...
LHI Lifestyle - Sports - Baseball HOH, LHI Lifestyle - Sp...
LHI Lifestyle - Sports - Basketball HOH, LHI Lifestyle - ...
LHI Lifestyle - Ocean/Beaches HOH, LHI Lifestyle - Ocean/... interests.beaches
LHI Lifestyle - Birds HOH, LHI Lifestyle - Birds Member 2... interests.birds
Lifestyle - Boating/Sailing Interest, LHI Lifestyle - Out... interests.boating_sailing
Lifestyle - Books & Music, LHI Lifestyle - Book Buyer HOH... interests.books
LHI Lifestyle - Business HOH, LHI Lifestyle - Business Me...
Lifestyle - Camping Interest, LHI Lifestyle - Outdoors - ... interests.camping
Lifestyle - Car Buff, LHI Lifestyle - Motor Vehicle - Aut...
Lifestyle - High Ticket Mail Order Buyer, LHI Lifestyle -... interests.catalogs
Cat Owner, LHI Lifestyle - Pets - Cats HOH, LHI Lifestyle... interests.cats
LHI Lifestyle - Charitable Donor HOH, LHI Lifestyle - Cha... interests.charities
LHI Lifestyle - Apparel - General Apparel HOH, LHI Lifest... interests.childrens_apparel
Lifestyle - Collectibles Interest, Lifestyle - Stamp/Coin... interests.collectibles
LHI Lifestyle - College HOH, LHI Lifestyle - College Memb...
LHI Lifestyle - Humor/Comics HOH, LHI Lifestyle - Humor/C... interests.comics
Lifestyle - Computer Owner, LHI Lifestyle - Technology - ... interests.computers
LHI Lifestyle - Politically Conservative HOH, LHI Lifesty... interests.conservative_politics
Lifestyle - Cooking Interest, LHI Lifestyle - Cooking - G...
LHI Lifestyle - Beauty/Cosmetics HOH, LHI Lifestyle - Bea... interests.cosmetics
Lifestyle - Handicrafts & Sewing Interest, LHI Lifestyle ... interests.crafts
LHI Lifestyle - Credit Card User HOH, LHI Lifestyle - Cre... interests.credit_cards
Lifestyle - Handicrafts & Sewing Interest, LHI Lifestyle ... interests.crocheting
Lifestyle - Travel & Entertainment Interest, LHI Lifestyl...
Lifestyle - Travel & Entertainment Interest, LHI Lifestyl... interests.culture_arts
LHI Lifestyle - Current Events HOH, LHI Lifestyle - Curre... interests.current_events
Lifestyle - Dieting/Weight Loss Interest, LHI Lifestyle -... interests.dieting
Lifestyle - Home Workshop Interest, LHI Lifestyle - Do-It...
Dog Owner, LHI Lifestyle - Pets - Dogs HOH, LHI Lifestyle... interests.dogs
Lifestyle - Travel & Entertainment Interest, LHI Lifestyl... interests.domestic_travel
Lifestyle - Electronics Interest, LHI Lifestyle - Technol... interests.electronics
Lifestyle - Children's Products Interest, LHI Lifestyle -...
LHI Lifestyle - Rural/Farming HOH, LHI Lifestyle - Rural/... interests.farming
Lifestyle - Fishing Interest, LHI Lifestyle - Outdoors - ...
Lifestyle - Health & Fitness Interest, LHI Lifestyle - He...
LHI Lifestyle - Sports - Football HOH, LHI Lifestyle - Sp...
Lifestyle - Gambling Interest, LHI Lifestyle - Gambling H... interests.gambling
LHI Lifestyle - Games HOH, LHI Lifestyle - Games Member 2...
Lifestyle - Gardening & Horticulture Interest, LHI Lifest... interests.gardening
LHI Lifestyle - Gift Giver HOH, LHI Lifestyle - Gift Give...
Lifestyle - Golfing Interest, LHI Lifestyle - Sports - Go...
Lifestyle - Gourmet Food & Wine Interest, LHI Lifestyle -... interests.gourmet_foods
Lifestyle - Health & Fitness Interest, LHI Lifestyle - He...
LHI Lifestyle - Ethnic Products - Hispanic HOH, LHI Lifes... interests.hispanic_products
LHI Lifestyle - History HOH, LHI Lifestyle - History Memb... interests.history
LHI Lifestyle - Hobbies HOH, LHI Lifestyle - Hobbies Memb... interests.hobbies
LHI Lifestyle - Sports - Hockey HOH, LHI Lifestyle - Spor...
Lifestyle - Home Decorating Interest, LHI Lifestyle - Hom... interests.home_decor
LHI Lifestyle - Home Office Products HOH, LHI Lifestyle -... interests.home_office_products
LHI Lifestyle - Horses HOH, LHI Lifestyle - Horses Member... interests.horses
Lifestyle - Hunting Interest, LHI Lifestyle - Outdoors - ... interests.hunting
LHI Lifestyle - Inspirational HOH, LHI Lifestyle - Inspir... interests.inspirational_products
Heavy Internet User, LHI Lifestyle - Technology - Interne... interests.internet
Lifestyle - Handicrafts & Sewing Interest, LHI Lifestyle ... interests.knitting
LHI Lifestyle - Politically Liberal HOH, LHI Lifestyle - ... interests.liberal_politics
LHI Lifestyle - Magazine Subscriber HOH, LHI Lifestyle - ... interests.magazines
LHI Lifestyle - Apparel - General Apparel HOH, LHI Lifest... interests.mens_apparel
Lifestyle - Fashion & Jewelry Interest, LHI Lifestyle - A... interests.mens_fashion
Lifestyle - Investments Interest, LHI Lifestyle - Moneyma... interests.moneymaking_opportunities
LHI Lifestyle - Motor Vehicle - Motorcycles HOH, LHI Life...
Lifestyle - Books & Music, LHI Lifestyle - Technology - A...
Lifestyle - Handicrafts & Sewing Interest, LHI Lifestyle ... interests.needlepoint
LHI Lifestyle - Books - Nonfiction HOH, LHI Lifestyle - B... interests.nonfiction
Lifestyle - Outdoor Enthusiast, LHI Lifestyle - Outdoors ... interests.outdoors
LHI Lifestyle - Personal Finance HOH, LHI Lifestyle - Per... interests.personal_finance
LHI Lifestyle - Personalized Products/Monograms HOH, LHI ... interests.personalized_products
Lifestyle - Pet Owner, LHI Lifestyle - Pets - General Pet... interests.pets
Lifestyle - Photography Enthusiast, LHI Lifestyle - Photo...
Lifestyle - Handicrafts & Sewing Interest, LHI Lifestyle ... interests.quilting
LHI Lifestyle - Bible/Devotional HOH, LHI Lifestyle - Bib... interests.religion
LHI Lifestyle - Travel - RV Travel HOH, LHI Lifestyle - T... interests.rvs
LHI Lifestyle - Science HOH, LHI Lifestyle - Science Memb...
LHI Lifestyle - Books - Science Fiction HOH, LHI Lifestyl... interests.science_fiction
LHI Lifestyle - Seniors HOH, LHI Lifestyle - Seniors Memb... interests.senior_products
Lifestyle - Handicrafts & Sewing Interest, LHI Lifestyle ... interests.sewing
LHI Lifestyle - Sports - Skiing HOH, LHI Lifestyle - Spor... interests.skiing
LHI Lifestyle - Sports - Soccer HOH, LHI Lifestyle - Spor...
LHI Lifestyle - Sports - General Sports HOH, LHI Lifestyl... interests.sports
LHI Lifestyle - Stationery HOH, LHI Lifestyle - Stationer... interests.stationery
Lifestyle - Sweepstakes Interest, LHI Lifestyle - Sweepst... interests.sweepstakes
DM High Tech Household, Early Technology Adopter, LHI Lif...
LHI Lifestyle - Sports - Tennis HOH, LHI Lifestyle - Spor...
LHI Lifestyle - Tobacco User HOH, LHI Lifestyle - Tobacco... interests.tobacco
Lifestyle - Foreign Travel Interest, Lifestyle - Travel &...
LHI Lifestyle - Motor Vehicles - Trucks HOH, LHI Lifestyl... interests.trucks
LHI Lifestyle - Technology - TV/Movies/Video HOH, LHI Lif... interests.tv_movies
LHI Lifestyle - Wildlife/Environment HOH, LHI Lifestyle -... interests.wildlife
LHI Lifestyle - Apparel - General Apparel HOH, LHI Lifest... interests.womens_apparel
Lifestyle - Fashion & Jewelry Interest, LHI Lifestyle - A... interests.womens_fashion
Last Name HOH, Last Name Member 2, Last Name Member 3, La... last_name
Occupancy Count location_family_count
Delivery Unit Size Raw location_unit_count
Mail Score, Mail Score, 2nd byte mailing_score_code
Box Type, Box Number, Route Type, Route Number mailing_street
Middle Initial HOH, Middle Initial Member 2, Middle Initi... middle_initial
Home Equity Estimate mortgage.estimated_home_equity
Mortgage Interest Rate mortgage.estimated_interest_rate
Loan To Value (Ratio-LTV) mortgage.estimated_loan_to_value
Actual Mortgage Expense, Mortgage Expense Code mortgage.estimated_monthly_payment
Finance Type mortgage.finance_type
Second Property Indicator mortgage.has_second_property
Mortgage Amount mortgage.loan_amount
Mortgage Loan Type mortgage.loan_type
Mortgage Presence Flag HOH, Mortgage Presence Flag Member... mortgage.owner
Mortgage Month, Mortgage Year, Mortgage Day, Home Sale Date mortgage.sale_date
Mortgage Month, Home Sale Date mortgage.sale_month
Second Property Value mortgage.second_property_value
Location Type multi_family
Individual ID HOH, Individual ID Member 2, Individual ID ... person_id
Area Code, Phone Number, Secondary Area Code & Phone Numb... phones
Location Type, Work at home flag HOH, Work at home flag M... places_match_type
Political Party HOH, Political Party Member 2, Political ... political_party_affiliation
Zip Code, Zip+4 postal_code
Lot Size real_estate.acres
Assessor's Parcel Number real_estate.assessor_parcel_number
Home Value Code, Home Value Code (Aggregate List Statist... real_estate.estimated_home_value
Garage Indicator real_estate.garage
Heating Type Code real_estate.heating_type
Bathroom Count real_estate.number_of_bathrooms
Bedroom Count real_estate.number_of_bedrooms
Room Count real_estate.number_of_rooms
Pool Type real_estate.pool
Home Size real_estate.square_footage
Home Built Year, Home Age real_estate.year_home_built
State, Census State Code 2010, Standardized City, State, Zip state
Location Address (Standardized Address), House Number, St... street
Unit Number suite
Unit Type suite_description
Do Not Call Flag HOH, Do Not Call Flag Member 2, Do Not C... suppressed_fields
Time Zone time_zone
Refresh Date HOH, Refresh Date Member 2, Refresh Date Mem... updated_on
Zip Code, Standardized City, State, Zip zip
Zip+4 zip_four