behaviors.outdoor_activities

Indicates the person or family participates in outdoor activities at least once per year.

Properties

Display Name Outdoor Activities
Packages Standard Overlay Package

Indicates the person or family participates in any of the following outdoor activities at least once per year: backpacking, road bicycling, canoeing/kayaking, jet skiing, snorkeling, skin diving, snowboarding, snowmobiling, or water skiing.

The model is a 10-point likelihood scale ranging from 0 (least likely) to 9 (most likely), where higher numbers indicate greater likelihood.

See also:

Database Values

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