Indicates the person or family purchases at least 5 snack products 3 or more times per month, such as: potato chips, candy, granola bars, cookies, crackers, ice cream, popcorn, donuts, muffins, or sweet rolls and pastries.
The model is a 10-point likelihood scale ranging from 0 (least likely) to 9 (most likely), where higher numbers indicate greater likelihood.
See also:
- Behaviors - Data Guide