Email addresses for people
Permission to use email data depends on use case. Using email data is subject to royalties.
emails.address- The email address of the person or family.
emails_count- The number of emails on the person record.
Emails are validated for marketability, deliverability, and reputation risk. Consider these fields when selecting emails for email marketing campaigns:
emails.marketable- The marketable status of the email address.
emails.deliverable- The deliverability status of the email address.
emails.reputation_risk- The likelihood of reputation risk in marketing campaigns.
emails.verified_on- The date the email address was most recently verified.
Common examples of selecting emails for marketing campaigns.
|Recently Verified Marketable Emails||
Emails: Verified Onin the last 6 months
|Likely Marketable Emails||
Emails: Reputation Risk:Low, Medium
As shown above, emails categorized as
deliverable: true are legitimate emails that may come with reputation risks.
Deliverable emails that are
marketable: false have a
reputation_risk that is either
Data Axle owns a universe of emails known as non-marketable. An email is non-marketable if it's undeliverable, presents a reputation risk to the sender, or is suppressed.
|Deliverable High Risk Emails||
Emails: Reputation Risk:High
Emails on Data & Marketing Association’s (DMA) Do Not Email list are suppressed in Data Axle’s database. To learn more about the DMA, please visit their website https://thedma.org/accountability/dma-choice/.
emails.suppressed_fields- The list of fields on the email that are suppressed.
emails.suppressed_fields_count- The total number of suppressed fields for the email.
Multichannel marketing use cases frequently encrypt emails into a hash to anonymize data. The hash can be used for matching purposes without sacrificing email privacy.
Hashed values for both MD5 and SHA-256 are available for both delivery and matching: