Overview
Data Axle partners with third parties to provide multiple emails per person, where available. Every email has opted-in to receive marketing, and has accepted a privacy policy. The compilation and delivery of this data complies with governing guidelines.
Permission to use email data depends on use case. Using email data is subject to royalties.
See also:
emails.address- The email address of the person or family.emails_count- The number of emails on the person record.
Marketable Emails
Emails are validated for marketability, deliverability, and reputation risk. Consider these fields when selecting emails for email marketing campaigns:
emails.marketable- The marketable status of the email address.emails.deliverable- The deliverability status of the email address.emails.reputation_risk- The likelihood of reputation risk in marketing campaigns.emails.verified_on- The date the email address was most recently verified.
Common examples of selecting emails for marketing campaigns.
| Description | Terms |
| Marketable Emails |
Active:Yes Emails: Marketable:Yes |
| Recently Verified Marketable Emails |
Active:Yes Emails: Marketable:Yes Emails: Verified Onin the last 6 months |
| Likely Marketable Emails |
Active:Yes Emails: Deliverable:Yes Emails: Reputation Risk:Low, Medium |
Deliverable Emails
As shown above, emails categorized as deliverable: true are legitimate emails that may come with reputation risks.
Deliverable emails that are marketable: false have a reputation_risk that is either medium or high.
Non-Marketable Emails
Data Axle owns a universe of emails known as non-marketable. An email is non-marketable if it's undeliverable, presents a reputation risk to the sender, or is suppressed.
| Description | Terms |
| Non-Marketable Emails |
Active:Yes Emails: Marketable:No |
| Deliverable High Risk Emails |
Active:Yes Emails: Deliverable:Yes Emails: Reputation Risk:High |
| Undeliverable Emails |
Active:Yes Emails: Deliverable:No |
Suppressed Emails
Emails on Data & Marketing Association’s (DMA) Do Not Email list are suppressed in Data Axle’s database. To learn more about the DMA, please visit their website https://thedma.org/accountability/dma-choice/.
See also:
emails.suppressed_fields- The list of fields on the email that are suppressed.emails.suppressed_fields_count- The total number of suppressed fields for the email.
Email Hashing
Multichannel marketing use cases frequently encrypt emails into a hash to anonymize data. The hash can be used for matching purposes without sacrificing email privacy.
Hashed values for both MD5 and SHA-256 are available for both delivery and matching:
emails.address_md5- MD5 encrypted hash of the email address.emails.address_sha256- SHA-256 encrypted hash of the email address.