Overview
Data Axle partners with third parties to provide multiple emails per person, where available. Every email has opted-in to receive marketing, and has accepted a privacy policy. The compilation and delivery of this data complies with governing guidelines.
Permission to use email data depends on use case. Using email data is subject to royalties.
See also:
emails.address- The email address of the person or family.emails_count- The number of emails on the person record.
Marketable & Deliverable Emails
Emails are validated for marketability and deliverability. Consider these fields when selecting emails for email marketing campaigns:
emails.deliverable- The deliverability status of the email address. Email addresses are validated to determine deliverability for email marketing campaigns. An email is deliverable when we have been able to confirm that it is a legitimate email address and is deliverable.emails.marketable- The marketable status of the email address. Marketable emails are a subset of deliverable emails and are higher quality when sending email marketing campaigns. An email is marketable when it is known that the address is deliverable and the address is not present on the Do Not Email list.emails.verified_on- The date the email address was most recently verified.
Common examples of selecting emails for marketing campaigns.
| Description | Terms |
| Deliverable Emails |
Active:Yes Emails: Deliverable:Yes |
| Marketable Emails |
Active:Yes Emails: Marketable:Yes |
| Recently Verified Marketable Emails |
Active:Yes Emails: Marketable:Yes Emails: Verified Onin the last 6 months |
Non-Marketable Emails
Data Axle owns a universe of emails known as non-marketable. An email is non-marketable if it's undeliverable, presents a reputation risk to the sender, or is suppressed.
| Description | Terms |
| Non-Marketable Emails |
Active:Yes Emails: Marketable:No |
| Undeliverable Emails |
Active:Yes Emails: Deliverable:No |
Suppressed Emails
Emails on Data & Marketing Association’s (DMA) Do Not Email list are suppressed in Data Axle’s database. To learn more about the DMA, please visit their website https://thedma.org/accountability/dma-choice/.
See also:
emails.suppressed_fields- The list of fields on the email that are suppressed.emails.suppressed_fields_count- The total number of suppressed fields for the email.
Email Hashing
Multichannel marketing use cases frequently encrypt emails into a hash to anonymize data. The hash can be used for matching purposes without sacrificing email privacy.
Hashed values for both MD5 and SHA-256 are available for both delivery and matching:
emails.address_md5- MD5 encrypted hash of the email address.emails.address_sha256- SHA-256 encrypted hash of the email address.