Overview
Data Axle business contacts include emails and we partner with third parties to provide additional emails. Use of third party data is usually subject to additional royalties.
Speak with your sales representative to learn more about vendor contact emails.
See also:
contacts.email- The email address of the contact.primary_contact.email- The email address of the contact.contacts_count- The number of contacts on the business record.
Marketable Emails
Emails are validated for marketability, deliverability, and reputation risk. Consider these fields when selecting emails for email marketing campaigns:
contacts.email_marketable- The marketable status of the email address.contacts.email_deliverable- The deliverability status of the email address.contacts.email_reputation_risk- The likelihood of reputation risk in marketing campaigns.
Common examples of selecting emails for marketing campaigns.
| Description | Terms |
| Marketable Emails |
In Business:Yes Contacts: Email Marketable:Yes |
| Likely Marketable Emails |
In Business:Yes Contacts: Email Deliverable:Yes Contacts: Email Reputation Risk:Low, Medium |
Deliverable Emails
As shown above, emails categorized as email_deliverable: true are legitimate emails that may come with reputation risks.
Deliverable emails that are email_marketable: false have an email_reputation_risk that is either medium or high.
Non-Marketable Emails
Data Axle owns a universe of emails known as non-marketable. An email is non-marketable if it's undeliverable, presents a reputation risk to the sender, or is suppressed.
| Description | Terms |
| Non-Marketable Emails |
In Business:Yes Contacts: Email Marketable:No |
| Deliverable High Risk Emails |
In Business:Yes Contacts: Email Deliverable:Yes Contacts: Email Reputation Risk:High |
| Undeliverable Emails |
In Business:Yes Contacts: Email Deliverable:No |
Suppressed Emails
Emails on Data & Marketing Association’s (DMA) Do Not Email list are suppressed in Data Axle’s database. To learn more about the DMA, please visit their website https://thedma.org/accountability/dma-choice/.
See also:
contacts.suppressed_fields- The fields on the individual that are suppressed.contacts.suppressed_fields_count- The total number of Suppressed Fields associated with the contact.primary_contact.suppressed_fields- The fields on the individual that are suppressed.primary_contact.suppressed_fields_count- The total number of Suppressed Fields associated with the contact.
Email Hashing
Multichannel marketing use cases frequently encrypt emails into a hash to anonymize data. The hash can be used for matching purposes without sacrificing email privacy.
Hashed values for both MD5 and SHA-256 are available for both delivery and matching:
contacts.email_md5- MD5 encrypted hash of the email address.contacts.email_sha256- SHA-256 encrypted hash of the email address.primary_contact.email_md5- MD5 encrypted hash of the email address.primary_contact.email_sha256- SHA-256 encrypted hash of the email address.