Identifying records in the B2C Link Database
The B2C Link Database is made up of consumers throughout the US and Canada. Each record has a first name, last name, home, and family.
Consumers are matched to the Places Database and linked to their workplace whenever possible. When linked, the
workplace_id is attached to the record along with workplace details such as contact info, address, and primary line of business.
workplace_id is blank on records that are not linked to a workplace. Records that are not linked can have workplace attributes, these are workplaces that did not match to the Places Database.
|Red Rock Cafe
Home ID is the primary key of the linked Home, and a persistent key for the person at a specific location. It can be used to find the associated Person in the People database.
Mapped Contact ID is a persistent ID assigned by legacy systems. It can be used to join Place contacts on
Contact ID is a persistent ID assigned by the Platform. Use it to join Place contacts on
contact_id- The unique ID for the contact.
A consumer's name is represented by the following attributes:
Gender is predicted based on a consumer's first name.
gender- The gender of the individual.