Each business in the Data Axle database is assigned a greenscore segment, from five to zero, based upon rigorous statistical analysis.
- 0 - Least likely to adopt
- 1 - Somewhat unlikely to adopt
- 2 - Slightly unlikely to adopt
- 3 - Slightly likely to adopt
- 4 - Somewhat likely to adopt
- 5 - Most likely to adopt
Built upon a strong foundation of verified firmographic data, greenscore displays a significant correlation with eco-friendly behavior data gathered through telephone interviews, predicting the number of green behaviors within one point of accuracy more than two-thirds of the time.
Conclusions are supported by secondary research including various city and corporate rankings, as well as the Bureau of Labor Statistics Green Goods and Services (2011).