greenscore

The propensity for the business to be a green adopter.

Properties

Display Name Greenscore
Packages Enhanced

Each business in the Data Axle database is assigned a greenscore segment, from five to zero, based upon rigorous statistical analysis.

  • 0 - Least likely to adopt
  • 1 - Somewhat unlikely to adopt
  • 2 - Slightly unlikely to adopt
  • 3 - Slightly likely to adopt
  • 4 - Somewhat likely to adopt
  • 5 - Most likely to adopt

Built upon a strong foundation of verified firmographic data, greenscore displays a significant correlation with eco-friendly behavior data gathered through telephone interviews, predicting the number of green behaviors within one point of accuracy more than two-thirds of the time.

Conclusions are supported by secondary research including various city and corporate rankings, as well as the Bureau of Labor Statistics Green Goods and Services (2011).

Database Values

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