Data Dictionary

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Name Description Labels Ranges
An additional phone number for the place.
The type of address for the location. labels.place.address_type_code
A list of organizations the place is affiliated with. labels.place.affiliation_ids
The total number of Affiliation IDs associated with the place.
The age of the individual.
An additional business name or DBA for the place.
The full list of all ancestors in the corporate family.
The total number of Ancestor Headquarters associated with the place.
The date the family moved into the location.
Indicates the person or family attends adult education classes at least once per month.
Indicates the person or family visits a chiropractor or acupuncturist at least once per year.
Indicates the person or family owns annuities valued at $10,000 or more.
Indicates the person or family owns or uses a sport atv or utility atv for work or recreational use.
Indicates the person or family pays for an auto club membership such as AAA.
Indicates the person or family has auto loans.
Indicates the person or family performs their own auto maintenance.
Indicates the person or family purchases diapers/underpants, formula, or baby food.
Indicates the person or family writes an online blog at least once per month.
Indicates the person or family uses a business credit card at least once per year.
Indicates the person or family makes online purchases for business reasons at least once per month.
Indicates the person or family flies at least 5 times per year within the continental us for busi...
Indicates the person or family purchases at least 15 books per year.
Indicates the person or family purchases gift baskets or gift cards.
Indicates the person or family goes on overnight camping trips at least once per year.
Indicates the person or family purchases one or more cat products per year.
Indicates the person or family spends more than $500 through catalog shopping per year.
Indicates the person or family spends over $100 per month for cell phones.
Indicates the person or family attends classical music concerts at least twice per year.
Indicates the person or family attends or watches college basketball at least once per year.
Indicates the person or family attends at least one college football game per year.
Indicates the person or family purchases comprehensive auto insurance.
Indicates the person or family exhibits compulsive shopping characteristics.
Indicates the person or family considers themselves very conservative.
Indicates the person or family cooks for fun at least once per week.
Indicates the person or family cooks from scratch at least 21 times per month.
Indicates the person or family belongs to a country club.
Indicates the person or family attends country music concerts at least twice per year.
Indicates the person or family uses coupons at least 12 times in the span of 3 months.
Indicates the person or family receives credit card rewards.
Indicates the person or family goes on a cruise at least once every 3 years.
Indicates the person or family participates in diet programs.
Indicates the person or family uses vitamin and dietary supplements at least 21 times a week.
Indicates the person or family purchases one or more dog products per year.
Indicates the person or family makes at least 2 domestic round trips and spends at least $2,000 o...
Indicates the person or family own an e-reader device or tablet computer.
Indicates the person or family participates in one or more extreme sport activities at least once...
Indicates the person or family visits a family restaurant or steakhouse at least 8 times per month.
Indicates the person or family engages in fantasy sports at least once per month.
Indicates the person or family frequently visits fast food or drive-thru restaurants.
Indicates the person or family consults a financial planner on investment activity at least once ...
Indicates the person or family travels to a foreign country for vacation by plane at least 2 time...
Indicates the person or family flies at least 5 times per year.
Indicates the person or family freshwater fishes at least once per month.
Indicates the person or family eats at least 9 frozen dinners per month.
Indicates the person or family spends at least $200 on video games or video game hardware per year.
Indicates the person or family spends over $800 on garden or property maintenance per year.
Indicates the person or family participates in environmental groups or causes.
Indicates the person or family purchases health insurance through an agent or online.
Indicates the person or family spends $300 or more per year on high-end apparel brands.
Indicates the person or family owns a combination of high end electronics.
Indicates the person or family purchases high-end sporting equipment totaling over $250 per year.
Indicates the person or family invests in high risk/high return instruments.
Indicates the person or family has securities with a total value of at least $150,000.
Indicates the person or family has stocks with a total value of at least $100,000.
Indicates the person or family has completed one or more professional or college degrees.
Indicates the person or family participates in or engages in hockey related activities.
Indicates the person or family spends over $1,000 on home improvements per year.
Indicates the person or family has converted a room to a home office.
Indicates the person or family has wifi at home.
Indicates the person or family hunts at least once per year using a bow & arrow, handgun, rifle, ...
Indicates the person or family owns or leases at least 1 hybrid car.
Indicates the person or family considers themselves impulse buyers.
Indicates the person or family makes at least 4 international calls per month.
Indicates the person or family makes at least 10 investment transactions per year.
Indicates the person or family considers themselves very liberal.
Indicates the person or family purchases life insurance via an agent or individually.
Indicates the person or family attends live theater events at least twice per year.
Indicates the person or family spends at least $100 on 2 or more pieces of low-end sporting equip...
Indicates the person or family invests in low risk/low return investments.
Indicates the person or family buys or leases luxury vehicles of any size.
Indicates the person or family stays at luxury hotels.
Indicates the person or family takes on major home remodeling projects each year at a cost of $3,...
Indicates the person or family has purchased a minivan.
Indicates the person or family accesses the internet using mobile devices.
Indicates the person or family stays at moderate/economy hotels.
Indicates the person or family downloads at least 4 albums or at least 20 songs per year.
Indicates the person or family attends at least 1 nascar race per year.
Indicates the person or family has purchased a new car.
Indicates the person or family does not have a landline and only uses cell phones.
Indicates the person or family donates to non-religious organizations and causes at least once pe...
Indicates the person or family pays bills online at least once per month.
Indicates the person or family plays games online at least once per month.
Indicates the person or family tracks investments or trades stocks, bonds, or mutual funds at lea...
Indicates the person or family makes online travel plans for personal or business reasons at leas...
Indicates the person or family uses onsite tax services.
Indicates the person or family purchases food labeled as natural or organic.
Indicates the person or family participates in outdoor activities at least once per year.
Indicates the person or family watches pay-per-view movies at least 4 times per year.
Indicates the person or family watches pay-per-view sports at least 2 times per year.
Indicates the person or family contributes at least $100 per year to pbs/npr.
Indicates the person or family makes online purchases for personal use at least once per month.
Indicates the person or family participates in physical fitness or regular exercise at least 2 ti...
Indicates the person or family practices pilates or yoga at least once per month.
Indicates the person or family participates in at least 3 opinion leading activities.
Indicates the person or family engages in power boating activities at least once per year.
Indicates the person or family attends at least one professional baseball game per year.
Indicates the person or family attends at least one professional basketball game per year.
Indicates the person or family attends at least one professional football game per year.
Indicates the person or family has taxes done by a cpa or other professional each year.
Indicates the person or family attends or watches a professional wrestling event at least once pe...
Indicates the person or family uses wifi connections outside the home at least once per month.
Indicates the person or family makes investments in real estate.
Indicates the person or family contributes at least $250 per year to religious organizations.
Indicates the person or family rents a car multiple times per year.
Indicates the person or family attends rock music concerts at least twice per year.
Indicates the person or family holds a combination of insurances.
Indicates the person or family saltwater fishes at least once per year.
Indicates the person or family subscribes to satellite tv (directtv, dish network, or other).
Indicates the person or family has small business insurance.
Indicates the person or family owns at least one smart phone and the bill exceeds $100 per month.
Indicates the person or family purchases at least 5 snack products or more times per month.
Indicates the person or family visits social networking sites at least once per month.
Indicates the person or family shops at specialty organic food stores at least 3 times per month.
Indicates the person or family attends or watches live sporting events.
Indicates the person or family has student loans.
Indicates the person or family has purchased a sports utility vehicle.
Indicates the person or family visits theme parks for at least 5 days per year.
Indicates the person or family owns a timeshare residence.
Indicates the person or family downloads tv programs at least once per month.
Indicates the person or family makes phone calls using the internet at least once per month.
Indicates the person or family shops at a wholesale club at least 4 times per month.
Indicates the person or family drinks at least 5 glasses of either domestic or imported wine per ...
Indicates the person has health insurance through work.
Indicates the highest-confidence consumer match for a given business contact.
Indicates the highest-confidence business contact match for a given consumer.
A list of brands sold by the business. labels.place.brand_ids
The total number of Brands associated with the place.
The specific types of business within a particular industry. labels.place.business_type_ids
The total number of Business Types associated with the place.
The make of car that a car dealer sells. labels.place.car_make_ids
The total number of Vehicle and Equipment Makes associated with the place.
The carrier route for the location address as assigned by the USPS.
The carrier route for the location address as assigned by the USPS.
The core based statistical area where the place is located. labels.place.cbsa_code
Information on whether the CBSA is a micropolitan or metropolitan area. labels.place.cbsa_level
The census block group of the location as defined by the US Census Bureau.
The census tract of the location as defined by the US Census Bureau.
The corporate chain for branch locations. labels.place.chain_id
The city name for the person.
The city name for the location.
Indicates whether the location is a Commercial Mail Receiving Agency.
Congressional district code associated with the location.
The full name of the contact associated with the place.
The actual, reported total number of employees at all locations in a corporate family.
Determine if the corporation includes franchised branches.
The actual, reported sales revenue for the corporate family.
The country code of the location.
The 3-digit county code based on the person's location ZIP code.
The 3-digit county code based on the place's location ZIP code.
Indicates if the person is a credit card holder.
The combined statistical area code where the place is located. labels.place.csa_code
The person's date of birth.
The bar code for the postal route, assigned to the physical address.
Indicates mail should not be sent to the family.
The email address of the person.
The email address of the contact associated with the place.
The deliverability status of the email address.
The deliverability status of the email address.
The marketable status of the email address.
The marketable status of the email address.
Indicates the emails is exclusive to the Business Email DB.
A range that estimates the date the family moved into the residence. person.estimated_appeared_on.lower, person.estimated_appeared_on.upper
Estimates the total number of employees at all locations in a corporate family.
Estimates total sales revenue for the corporate family.
Estimates if the family uses credit cards as revolving loans.
A range representing an estimation of the person's date of birth. person.estimated_date_of_birth.lower, person.estimated_date_of_birth.upper
Estimates disposable income of the family.
Estimated ethnic group of the person. labels.person.estimated_ethnic_group
Estimated ethnicity of the person. labels.person.estimated_ethnicity
Estimates there are children in the family.
Estimates if the person owns their home.
An estimate of the current home value. person.estimated_home_value.lower, person.estimated_home_value.upper
The estimated income of the person. person.estimated_income.lower, person.estimated_income.upper
Estimated spoken language of the person. labels.person.estimated_language
Estimates the number of employees who work at this location.
An estimation of the place's sales revenue.
Estimates if the person is married. labels.person.estimated_married
Estimates when the place opened for business. place.estimated_opened_for_business.lower, place.estimated_opened_for_business.upper
Estimated religious affiliation of the person. labels.person.estimated_religious_affiliation
The unique 12-digit identifier for the family.
The unique identifier for counties based on the Federal Information Processing Standards (FIPS). labels.person.fips_code
The unique identifier for counties based on the Federal Information Processing Standards (FIPS). labels.place.fips_code
The first name of the person.
The first name of the contact associated with the place.
The gender of the person. labels.person.gender
The precision level of the latitude and longitude. labels.place.geo_match_level
Latitude and longitude of the place. place.geocoordinate.lat, place.geocoordinate.lon
The family has a grandparent living in the home.
The direct headquarters of this place in its corporate family.
Previously used names for the business.
The total number of Historical Names associated with the place.
The operational status of the business. labels.place.in_business
The date when the in business status was made.
The research performed to determine the in business status.
The unique identifier for a Place.
Describes the type of work an employee performs in their organization. labels.place.job_function_id
Descriptive label of the individual's job.
The total number of Job Titles associated with the individual.
The last name of the person.
The last name of the contact associated with the place.
The latitude of the place.
The legal names of the Place.
Total number of legal names at a place.
Model-assigned confidence score for linkage accuracy.
Model-generated confidence score for a given linkage. labels.linkage_quality
The number of employees who work at this place.
Type of dwelling associated with a consumer's address. labels.person.location_type
The longitude of the place.
The number of years since the family responded to mail offers. person.mail_offer_frequency.lower, person.mail_offer_frequency.upper
Indicates the family has made a mail order.
The PO Box or RR Box of the place.
The carrier route for the mailing address as assigned by the USPS.
The town or municipality where the place receives mail.
Information on whether the mailing address listed for the place is a Commercial Mail Receiving Ag...
The bar code for the postal route, assigned to the mailing address.
The postal code for the mailing address.
The deliverability score of the mailing address. labels.place.mailing_address_score_code
The state or province of the mailing address. labels.place.mailing_address_state
The type of mailing address for the business. labels.place.mailing_address_type_code
The 5-digit ZIP code for the mailing address.
The 4-digit ZIP extension for the mailing address.
The deliverability score of the location address. labels.person.mailing_score_code
The deliverability score of the location address. labels.place.mailing_score_code
Describes the contact's position relative to others in their organization. labels.place.management_level
Pinpointed latitude and longitude for the physical building. place.manual_geocoordinate.lat, place.manual_geocoordinate.lon
An identifier to map the individual to entries delivered by other Data Axle products.
The lines of business represented by North American Industry Classification System codes. labels.place.naics_code_ids
The total number of NAICS Codes associated with the place.
The 4-digit North American Industry Classification System codes. labels.place.naics_code_ids_four_digit
The total number of 4-digit NAICS Codes associated with the place.
The lines of business represented by a 6-digit North American Industry Classification System codes. labels.place.naics_code_ids_six_digit
The total number of 6-digit NAICS Codes associated with the place.
The place's common, recognized name, or "doing business as" name.
Date when place registered as a business.
The type of business registration filing.
The date when the place opened for business.
Unique, hashed ID for a consumer-to-contact linkage.
The unique identifier for the person.
The telephone number for the place.
The type of place based on its role in the organization. labels.place.place_type
The person's political party affiliation. labels.person.political_party_affiliation
The postal code for the location address.
The primary line of business represented by a North American Industry Classification System code. labels.place.primary_naics_code_id
The 4-digit North American Industry Classification System code. labels.place.primary_naics_code_id_four_digit
The 6-digit Primary North American Industry Classification System code. labels.place.primary_naics_code_id_six_digit
The primary line of business represented by a Standard Industrial Classification code. labels.place.primary_sic_code_id
The 4-digit Primary Standard Industrial Classification code. labels.place.primary_sic_code_id_four_digit
The 2-digit Primary Standard Industrial Classification code. labels.place.primary_sic_code_id_two_digit
The professional degree or title of the individual. labels.place.professional_title
The religious denomination of the church or other house of worship. labels.place.religious_denomination_ids
The total number of Religious Denominations associated with the place.
The unique identifier for counties based on the Standard Geographical Classification (SGC). labels.place.sgc_division
The lines of business represented by Standard Industrial Classification codes. labels.place.sic_code_ids
The total number of SIC Codes associated with the place.
The 4-digit Standard Industrial Classification codes. labels.place.sic_code_ids_four_digit
The total number of 4-digit SIC Codes associated with the place.
The 2-digit Standard Industrial Classification codes. labels.place.sic_code_ids_two_digit
The total number of 6-digit SIC Codes associated with the place.
An estimate of the space the place occupies. labels.place.square_footage
The state of the person. labels.person.state
The state or province of the place. labels.place.state
The abbreviation used to identify the company on a stock market.
The location address of the person.
The location address of the place.
The unit or apartment number.
Indicates whether place is located in a territory.
A list of the individual's job titles. labels.place.title_codes
The total number of Title Codes associated with the individual.
The toll-free phone number for the place.
The top-level headquarters of a corporate family.
The date the business was most recently verified.
Indicates that someone in the family is a veteran.
The primary homepage URL of the business.
The place is a work at home business.
The year the home was built.
Indicates the Year Home Built is reported.
The 5-digit ZIP Code for the person.
The 5-digit ZIP Code for the place.
The zip+4 code for the person.
The zip+4 code for the place.