Data Dictionary - Data Axle

Name ▼	Description	Labels	Ranges
best_person_linkage Best Person Linkage	Indicates the highest-confidence consumer match for a given business contact.
best_place_contact_linkage Best Place Contact Linkage	Indicates the highest-confidence business contact match for a given consumer.
linkage_confidence Linkage Confidence	Model-assigned confidence score for linkage accuracy.
linkage_quality Linkage Quality	Model-generated confidence score for a given linkage.	labels.linkage_quality
persistent_id Persistent ID	Unique, hashed ID for a consumer-to-contact linkage.
person.age Age	The age of the individual.
person.appeared_on Appeared On
person.behaviors_adult_education Behaviors Adult Education
person.behaviors_alternative_medicine Behaviors Alternative Medicine
person.behaviors_annuities Behaviors Annuities
person.behaviors_atvs Behaviors Atvs
person.behaviors_auto_clubs Behaviors Auto Clubs
person.behaviors_auto_loans Behaviors Auto Loans
person.behaviors_auto_repair Behaviors Auto Repair
person.behaviors_baby_products Behaviors Baby Products
person.behaviors_blog_writing Behaviors Blog Writing
person.behaviors_business_banking Behaviors Business Banking
person.behaviors_business_online_shopping Behaviors Business Online Shopping
person.behaviors_business_travel Behaviors Business Travel
person.behaviors_buying_books Behaviors Buying Books
person.behaviors_buying_gifts Behaviors Buying Gifts
person.behaviors_camping Behaviors Camping
person.behaviors_cat_products Behaviors Cat Products
person.behaviors_catalog_shopping Behaviors Catalog Shopping
person.behaviors_cell_phones Behaviors Cell Phones
person.behaviors_classical_music_concerts Behaviors Classical Music Concerts
person.behaviors_college_basketball Behaviors College Basketball
person.behaviors_college_football Behaviors College Football
person.behaviors_comprehensive_auto_insurance Behaviors Comprehensive Auto Insurance
person.behaviors_compulsive_shopping Behaviors Compulsive Shopping
person.behaviors_conservative_politics Behaviors Conservative Politics
person.behaviors_cooking_for_fun Behaviors Cooking For Fun
person.behaviors_cooking_from_scratch Behaviors Cooking From Scratch
person.behaviors_country_clubs Behaviors Country Clubs
person.behaviors_country_music_concerts Behaviors Country Music Concerts
person.behaviors_coupons Behaviors Coupons
person.behaviors_credit_card_rewards Behaviors Credit Card Rewards
person.behaviors_cruises Behaviors Cruises
person.behaviors_diet_products Behaviors Diet Products
person.behaviors_dietary_supplements Behaviors Dietary Supplements
person.behaviors_dog_products Behaviors Dog Products
person.behaviors_domestic_travel Behaviors Domestic Travel
person.behaviors_ebooks Behaviors Ebooks
person.behaviors_extreme_sports Behaviors Extreme Sports
person.behaviors_family_restaurants Behaviors Family Restaurants
person.behaviors_fantasy_sports Behaviors Fantasy Sports
person.behaviors_fast_food Behaviors Fast Food
person.behaviors_financial_planning Behaviors Financial Planning
person.behaviors_foreign_vacations Behaviors Foreign Vacations
person.behaviors_frequent_flying Behaviors Frequent Flying
person.behaviors_fresh_water_fishing Behaviors Fresh Water Fishing
person.behaviors_frozen_dinners Behaviors Frozen Dinners
person.behaviors_gaming Behaviors Gaming
person.behaviors_garden_maintenance Behaviors Garden Maintenance
person.behaviors_green Behaviors Green
person.behaviors_health_insurance Behaviors Health Insurance
person.behaviors_high_end_apparel Behaviors High End Apparel
person.behaviors_high_end_electronics Behaviors High End Electronics
person.behaviors_high_end_sporting_equipment Behaviors High End Sporting Equipment
person.behaviors_high_risk_investments Behaviors High Risk Investments
person.behaviors_high_risk_securities Behaviors High Risk Securities
person.behaviors_high_value_stocks Behaviors High Value Stocks
person.behaviors_higher_education Behaviors Higher Education
person.behaviors_hockey Behaviors Hockey
person.behaviors_home_improvement Behaviors Home Improvement
person.behaviors_home_offices Behaviors Home Offices
person.behaviors_home_wifi Behaviors Home Wifi
person.behaviors_hunting Behaviors Hunting
person.behaviors_hybrid_cars Behaviors Hybrid Cars
person.behaviors_impulse_buying Behaviors Impulse Buying
person.behaviors_international_calls Behaviors International Calls
person.behaviors_investment_trading Behaviors Investment Trading
person.behaviors_liberal_politics Behaviors Liberal Politics
person.behaviors_life_insurance Behaviors Life Insurance
person.behaviors_live_theater Behaviors Live Theater
person.behaviors_low_end_sporting_equipment Behaviors Low End Sporting Equipment
person.behaviors_low_risk_investments Behaviors Low Risk Investments
person.behaviors_luxury_cars Behaviors Luxury Cars
person.behaviors_luxury_hotels Behaviors Luxury Hotels
person.behaviors_major_home_remodeling Behaviors Major Home Remodeling
person.behaviors_minivans Behaviors Minivans
person.behaviors_mobile_internet Behaviors Mobile Internet
person.behaviors_moderate_economy_hotels Behaviors Moderate Economy Hotels
person.behaviors_music_downloads Behaviors Music Downloads
person.behaviors_nascar Behaviors Nascar
person.behaviors_new_cars Behaviors New Cars
person.behaviors_no_landline Behaviors No Landline
person.behaviors_non_religious_donations Behaviors Non Religious Donations
person.behaviors_online_bill_payments Behaviors Online Bill Payments
person.behaviors_online_gaming Behaviors Online Gaming
person.behaviors_online_investment_trading Behaviors Online Investment Trading
person.behaviors_online_travel_planning Behaviors Online Travel Planning
person.behaviors_onsite_tax_prep Behaviors Onsite Tax Prep
person.behaviors_organic_foods Behaviors Organic Foods
person.behaviors_outdoor_activities Behaviors Outdoor Activities
person.behaviors_pay_per_view_movies Behaviors Pay Per View Movies
person.behaviors_pay_per_view_sports Behaviors Pay Per View Sports
person.behaviors_pbs_npr_donations Behaviors Pbs Npr Donations
person.behaviors_personal_online_shopping Behaviors Personal Online Shopping
person.behaviors_physical_fitness_clubs Behaviors Physical Fitness Clubs
person.behaviors_pilates_yoga Behaviors Pilates Yoga
person.behaviors_politics Behaviors Politics
person.behaviors_power_boats Behaviors Power Boats
person.behaviors_professional_baseball Behaviors Professional Baseball
person.behaviors_professional_basketball Behaviors Professional Basketball
person.behaviors_professional_football Behaviors Professional Football
person.behaviors_professional_tax_prep Behaviors Professional Tax Prep
person.behaviors_professional_wrestling Behaviors Professional Wrestling
person.behaviors_public_wifi Behaviors Public Wifi
person.behaviors_real_estate_investments Behaviors Real Estate Investments
person.behaviors_religious_donations Behaviors Religious Donations
person.behaviors_rental_cars Behaviors Rental Cars
person.behaviors_rock_music_concerts Behaviors Rock Music Concerts
person.behaviors_safety Behaviors Safety
person.behaviors_salt_water_fishing Behaviors Salt Water Fishing
person.behaviors_satellite_tv Behaviors Satellite Tv
person.behaviors_small_business_insurance Behaviors Small Business Insurance
person.behaviors_smart_phones Behaviors Smart Phones
person.behaviors_snacks Behaviors Snacks
person.behaviors_social_networking Behaviors Social Networking
person.behaviors_specialty_organic_foods Behaviors Specialty Organic Foods
person.behaviors_sports_fans Behaviors Sports Fans
person.behaviors_student_loans Behaviors Student Loans
person.behaviors_suvs Behaviors Suvs
person.behaviors_theme_parks Behaviors Theme Parks
person.behaviors_timeshares Behaviors Timeshares
person.behaviors_tv_downloads Behaviors Tv Downloads
person.behaviors_voip Behaviors Voip
person.behaviors_wholesale_clubs Behaviors Wholesale Clubs
person.behaviors_wine Behaviors Wine
person.behaviors_work_health_insurance Behaviors Work Health Insurance
person.carrier_route_code Carrier Route Code	The carrier route for the location address as assigned by the USPS.
person.city City	The city name for the person.
person.congressional_district Congressional District
person.county_code County Code	The 3-digit county code based on the person's location ZIP code.
person.credit_card_holder Credit Card Holder	Indicates if the person is a credit card holder.
person.date_of_birth Date Of Birth
person.email Email	The email address of the person.
person.email_deliverable Email Deliverable	The deliverability status of the email address.
person.email_marketable Email Marketable	The marketable status of the email address.
person.estimated_appeared_on Estimated Appeared On			person.estimated_appeared_on.lower, person.estimated_appeared_on.upper
person.estimated_credit_card_revolver Estimated Credit Card Revolver
person.estimated_date_of_birth Estimated Date Of Birth			person.estimated_date_of_birth.lower, person.estimated_date_of_birth.upper
person.estimated_disposable_income Estimated Disposable Income
person.estimated_ethnic_group Estimated Ethnic Group		labels.person.estimated_ethnic_group
person.estimated_ethnicity Estimated Ethnicity		labels.person.estimated_ethnicity
person.estimated_has_children Estimated Has Children
person.estimated_home_owner Estimated Home Owner	Estimates if the person owns their home.
person.estimated_home_value Estimated Home Value	An estimate of the current home value.		person.estimated_home_value.lower, person.estimated_home_value.upper
person.estimated_income Estimated Income	The estimated income of the person.		person.estimated_income.lower, person.estimated_income.upper
person.estimated_language Estimated Language		labels.person.estimated_language
person.estimated_married Estimated Married	Estimates if the person is married.	labels.person.estimated_married
person.estimated_religious_affiliation Estimated Religious Affiliation		labels.person.estimated_religious_affiliation
person.family_id Family ID	The unique 12-digit identifier for the family.
person.fips_code Fips Code		labels.person.fips_code
person.first_name First Name	The first name of the person.
person.gender Gender	The gender of the person.	labels.person.gender
person.grandparents_in_home Grandparents In Home
person.last_name Last Name	The last name of the person.
person.location_type Location Type	Type of dwelling associated with a consumer's address.	labels.person.location_type
person.mail_offer_frequency Mail Offer Frequency			person.mail_offer_frequency.lower, person.mail_offer_frequency.upper
person.mail_purchases Mail Purchases
person.mailing_score_code Mailing Score Code	The deliverability score of the location address.	labels.person.mailing_score_code
person.person_id Person ID	The unique identifier for the person.
person.political_party_affiliation Political Party Affiliation		labels.person.political_party_affiliation
person.state State	The state of the person.	labels.person.state
person.street Street	The location address of the person.
person.veteran Veteran	Indicates that someone in the family is a veteran.
person.year_home_built Year Home Built
person.year_home_built_reported Year Home Built Reported
person.zip Zip	The 5-digit ZIP Code for the person.
person.zip_four Zip Four	The zip+4 code for the person.
place.additional_phone Additional Phone
place.address_type_code Address Type Code		labels.place.address_type_code
place.affiliation_ids Affiliation Ids		labels.place.affiliation_ids
place.affiliation_ids_count Affiliation Ids Count
place.alternative_name Alternative Name
place.ancestor_headquarters_ids Ancestor Headquarters Ids
place.ancestor_headquarters_ids_count Ancestor Headquarters Ids Count
place.brand_ids Brand Ids		labels.place.brand_ids
place.brand_ids_count Brand Ids Count
place.business_type_ids Business Type Ids		labels.place.business_type_ids
place.business_type_ids_count Business Type Ids Count
place.car_make_ids Car Make Ids		labels.place.car_make_ids
place.car_make_ids_count Car Make Ids Count
place.carrier_route_code Carrier Route Code
place.cbsa_code Cbsa Code	The core based statistical area where the place is located.	labels.place.cbsa_code
place.cbsa_level Cbsa Level	Information on whether the CBSA is a micropolitan or metropolitan area.	labels.place.cbsa_level
place.census_block Census Block
place.census_tract Census Tract
place.chain_id Chain		labels.place.chain_id
place.city City	The city name for the location.
place.cmra_flag Cmra Flag
place.contact_name Contact Name	The full name of the contact associated with the place.
place.corporate_employee_count Corporate Employee Count	The actual, reported total number of employees at all locations in a corporate family.
place.corporate_franchising Corporate Franchising
place.corporate_sales_revenue Corporate Sales Revenue	The actual, reported sales revenue for the corporate family.
place.country_code Country Code
place.county_code County Code	The 3-digit county code based on the place's location ZIP code.
place.csa_code Csa Code		labels.place.csa_code
place.delivery_point_bar_code Delivery Point Bar Code
place.email Email	The email address of the contact associated with the place.
place.email_deliverable Email Deliverable	The deliverability status of the email address.
place.email_marketable Email Marketable	The marketable status of the email address.
place.email_only_record Email Only Record	Indicates the emails is exclusive to the Business Email DB.
place.estimated_corporate_employee_count Estimated Corporate Employee Count
place.estimated_corporate_sales_revenue Estimated Corporate Sales Revenue
place.estimated_location_employee_count Estimated Location Employee Count	Estimates the number of employees who work at this location.
place.estimated_location_sales_volume Estimated Location Sales Volume	An estimation of the place's sales revenue.
place.estimated_opened_for_business Estimated Opened For Business			place.estimated_opened_for_business.lower, place.estimated_opened_for_business.upper
place.fips_code Fips Code		labels.place.fips_code
place.first_name First Name	The first name of the contact associated with the place.
place.geo_match_level Geo Match Level		labels.place.geo_match_level
place.geocoordinate Geocoordinate			place.geocoordinate.lat, place.geocoordinate.lon
place.headquarters_id Headquarters
place.historical_names Historical Names
place.historical_names_count Historical Names Count
place.in_business In Business	The operational status of the business.	labels.place.in_business
place.in_business_determined_at In Business Determined At
place.in_business_research In Business Research
place.infogroup_id Infogroup ID	The unique identifier for a Place.
place.job_function_id Job Function	Describes the type of work an employee performs in their organization.	labels.place.job_function_id
place.job_titles Job Titles	Descriptive label of the individual's job.
place.job_titles_count Job Titles Count	The total number of Job Titles associated with the individual.
place.last_name Last Name	The last name of the contact associated with the place.
place.latitude Latitude
place.legal_names Legal Names
place.legal_names_count Legal Names Count
place.location_employee_count Location Employee Count	The number of employees who work at this place.
place.longitude Longitude
place.mailing_address Mailing Address
place.mailing_address_carrier_route_code Mailing Address Carrier Route Code
place.mailing_address_city Mailing Address City
place.mailing_address_cmra_flag Mailing Address Cmra Flag
place.mailing_address_delivery_point_bar_code Mailing Address Delivery Point Bar Code
place.mailing_address_postal_code Mailing Address Postal Code
place.mailing_address_score_code Mailing Address Score Code		labels.place.mailing_address_score_code
place.mailing_address_state Mailing Address State		labels.place.mailing_address_state
place.mailing_address_type_code Mailing Address Type Code		labels.place.mailing_address_type_code
place.mailing_address_zip Mailing Address Zip
place.mailing_address_zip_four Mailing Address Zip Four
place.mailing_score_code Mailing Score Code	The deliverability score of the location address.	labels.place.mailing_score_code
place.management_level Management Level	Describes the contact's position relative to others in their organization.	labels.place.management_level
place.manual_geocoordinate Manual Geocoordinate			place.manual_geocoordinate.lat, place.manual_geocoordinate.lon
place.mapped_contact_id Mapped Contact ID	An identifier to map the individual to entries delivered by other Data Axle products.
place.naics_code_ids Naics Code Ids		labels.place.naics_code_ids
place.naics_code_ids_count Naics Code Ids Count
place.naics_code_ids_four_digit Naics Code Ids Four Digit		labels.place.naics_code_ids_four_digit
place.naics_code_ids_four_digit_count Naics Code Ids Four Digit Count
place.naics_code_ids_six_digit Naics Code Ids Six Digit		labels.place.naics_code_ids_six_digit
place.naics_code_ids_six_digit_count Naics Code Ids Six Digit Count
place.name Name	The place's common, recognized name, or "doing business as" name.
place.nbrc_corporate_date Nbrc Corporate Date
place.nbrc_corporation_filing_type Nbrc Corporation Filing Type
place.opened_for_business_on Opened For Business On
place.phone Phone	The telephone number for the place.
place.place_type Place Type	The type of place based on its role in the organization.	labels.place.place_type
place.postal_code Postal Code	The postal code for the location address.
place.primary_naics_code_id Primary Naics Code		labels.place.primary_naics_code_id
place.primary_naics_code_id_four_digit Primary Naics Code Id Four Digit		labels.place.primary_naics_code_id_four_digit
place.primary_naics_code_id_six_digit Primary Naics Code Id Six Digit		labels.place.primary_naics_code_id_six_digit
place.primary_sic_code_id Primary Sic Code	The primary line of business represented by a Standard Industrial Classification code.	labels.place.primary_sic_code_id
place.primary_sic_code_id_four_digit Primary Sic Code Id Four Digit		labels.place.primary_sic_code_id_four_digit
place.primary_sic_code_id_two_digit Primary Sic Code Id Two Digit		labels.place.primary_sic_code_id_two_digit
place.professional_title Professional Title	The professional degree or title of the individual.	labels.place.professional_title
place.religious_denomination_ids Religious Denomination Ids		labels.place.religious_denomination_ids
place.religious_denomination_ids_count Religious Denomination Ids Count
place.sgc_division Sgc Division		labels.place.sgc_division
place.sic_code_ids Sic Code Ids		labels.place.sic_code_ids
place.sic_code_ids_count Sic Code Ids Count
place.sic_code_ids_four_digit Sic Code Ids Four Digit		labels.place.sic_code_ids_four_digit
place.sic_code_ids_four_digit_count Sic Code Ids Four Digit Count
place.sic_code_ids_two_digit Sic Code Ids Two Digit		labels.place.sic_code_ids_two_digit
place.sic_code_ids_two_digit_count Sic Code Ids Two Digit Count
place.square_footage Square Footage	An estimate of the space the place occupies.	labels.place.square_footage
place.state State	The state or province of the place.	labels.place.state
place.stock_ticker_symbol Stock Ticker Symbol	The abbreviation used to identify the company on a stock market.
place.street Street	The location address of the place.
place.suite Suite
place.territory Territory
place.title_codes Title Codes	A list of the individual's job titles.	labels.place.title_codes
place.title_codes_count Title Codes Count	The total number of Title Codes associated with the individual.
place.toll_free_number Toll Free Number
place.ultimate_headquarters_id Ultimate Headquarters
place.verified_on Verified On	The date the business was most recently verified.
place.website Website
place.work_at_home Work At Home	The place is a work at home business.
place.zip Zip	The 5-digit ZIP Code for the place.
place.zip_four Zip Four	The zip+4 code for the place.