Data Dictionary

Places People B2C Links
278 records

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Name Type Description
integer The person has purchased or expressed interest in shoes, purses, belts, jewelry, etc.
boolean Cell phone matched to a cell phone plan in the family.
date The date the vehicle was acquired on.
float The size of the property in acres.
boolean Indicates the person is an active consumer.
boolean Cell phone number was used to make a call within the last month.
string The email address of the person or family.
string MD5 encrypted hash of the email address.
string SHA-256 encrypted hash of the email address.
string The type of address for the location.
integer The number of adults in the family.
integer Either African-American in descent, speaks an African language, or is interested in African-Ameri...
age
integer The age of the individual.
integer The age of the child.
integer An American history buff, interested specifically in American history, patriotic themes, and/or v...
date The date the family moved into the location.
integer Either Asian in descent, speaks an Asian language, follows an Asian-based religion, or is interes...
string A unique ID for the real estate property.
integer Interested in auto racing, shown through purchases of related products or materials.
string The automobile body type of the vehicle.
integer Interested in airplanes and other things that fly and can transport things and people (does not i...
integer Interested in saving money, including coupons, low-cost stores and discount clubs, money-saving s...
integer Interested in baseball as a spectator, paraphernalia purchaser and/or participant.
integer Interested in basketball as a spectator, paraphernalia purchaser and/or participant.
integer Shows an interest in coastal living. Interested in the ocean, beaches, surfing, scuba diving, sno...
array Estimated behaviors associated with the family.
integer The total number of Behaviors associated with the family.
integer Bird watchers, bird feeders, or interested in anything to do with wild birds (versus pet birds).
integer Interested in boating, sailing, canoeing, kayaking, water skiing, rafting, etc.
integer Interested in books including fiction, nonfiction and science fiction.
integer Interested in business news, career, and/or products usually associated with running a business,...
integer Interested in camping, hiking, climbing, etc.
string The carrier route for the location address as assigned by the USPS.
integer Interested in anything automobile related, such as auto parts and tools, restoration, performance...
integer Purchased out of a catalog or requested a catalog to be delivered.
integer Cat owner and/or person who purchases cat related products and reads cat related publications.
string The core based statistical area where the person resides.
string Information on whether the CBSA is a micropolitan or metropolitan area.
integer Total number of cell phones associated with the family.
string The census block group of the location as defined by the US Census Bureau.
string The census tract of the location as defined by the US Census Bureau.
integer Has a known history of donating to charitable causes.
integer Estimates the number of children in the family.
integer The number of children details on the record.
integer Either purchased or has shown interest in children’s clothing.
string The city name for the person.
integer Interested in collectibles, including dolls, coins, stamps, stuffed animals, plates, memorabilia,...
integer Loyal to or has an affinity towards a specific college. May order checks with school logos/mascot...
integer Interested in laughing, including comic books and strips, cartoons, comedies, etc.
integer Interested in personal computers and products used with PCs.
date The date when the family was last confirmed.
string Congressional district code associated with the location.
integer Expressed a preference for a conservative political point of view or party. Includes an indicatio...
integer nterested in cooking, baking, and all things culinary, including recipes and cooking equipment. I...
integer Interested in beauty related products, including makeup, hair care products, treatments, or publi...
string The 3-digit county code based on the person's location ZIP code.
integer Interested in crafts, including crochet, sewing, knitting, needlepoint, quilting, jewelry, cerami...
time The date and time the person record was created.
time The date and time the family was created.
time The date and time the family interests detail was created.
time The date the life event detail was created.
time The date and time the mortgage detail was created.
time The date and time the real estate detail was created.
time The date and time the cell phone detail was created.
time The date and time when the child detail was created.
time The date and time the email record was created.
time The date and time the vehicle detail was created.
integer The number of credit cards associated with the person.
array Indicates types of credit cards the person has.
integer The total number of Credit Card Types associated with the person.
integer Used a credit card to make a direct marketing purchase.
integer Interested in crocheting, shown by reading related magazines or purchasing crocheting supplies.
integer Interested in or has gone on cruises.
string The combined statistical area code where the person resides.
integer Interested in culture and the arts, including art, antiques, opera, museums, theatre, etc.
integer Purchases magazines that are published on a regular basis and contain stories about the most curr...
date The person's date of birth.
date The date of birth of the child.
boolean The deliverability status of the email address.
string The bar code for the postal route, assigned to the physical address.
integer Interested in weight control or weight loss. May purchase weight loss products or publications.
array Person has been successfully on-boarded into LiveRamp, IdentityLink, or Oracle BlueKai.
integer The number of Digital Platforms that have the Person.
integer Interested in “Do It Yourself” projects, including home improvements and construction, wood worki...
integer The rank of the county based on total number of families.
string The designated market area of the location.
string A geographic area based on designated market areas.
boolean Indicates mail should not be sent to the family.
integer Dog owner and/or person who purchases dog related products and reads dog related publications.
integer Primarily travels within the borders of the United States.
integer Estimate of a person's economic stability
integer Interested in electronics, such as home and auto stereos, video equipment, etc. Does not include ...
integer The number of emails on the person record.
date_range A range that estimates the date the family moved into the residence.
string Estimated country of origin of the person.
boolean Estimates if the family uses credit cards as revolving loans.
date_range A range representing an estimation of the person's date of birth.
integer Estimates disposable income of the family.
string The highest education level within the family.
string Estimated ethnic group of the person.
string Estimated ethnicity of the person.
boolean Estimates there are children in the family.
boolean Indicates the person is the head of their family.
integer_range An estimate of the current home equity.
boolean Estimates if the family owns their home.
integer_range An estimate of the current home value.
integer The estimated income of the family.
integer_range The estimated income range of the family.
float The interest rate on the mortgage loan.
string Estimated spoken language of the person.
integer_range An estimate of a family's liquid assets.
integer_range The estimated loan to value ratio.
string Estimates if the person is married.
integer The estimated monthly payment for the mortgage.
string Estimated primary language of the person.
string Estimated religious affiliation of the person.
integer_range The estimated expenses the family spends on vacations.
integer_range The estimated wealth of the family.
integer Lives in a household with children and/or purchases children’s products or family and child magaz...
string The unique identifier for the family.
boolean Indicates whether the email was matched to the person's family.
integer Interested in rural America, country living, and/or farming.
integer Interested primarily in fiction books.
string The type of finance used on the mortgage loan.
string The unique identifier for counties based on the Federal Information Processing Standards (FIPS).
string The first name of the person.
integer Interested in fishing, saltwater and/or freshwater.
integer Interested in physical fitness and exercise, including running, biking, walking, weight lifting, ...
integer Interested in football as a spectator, paraphernalia purchaser and/or participant.
string The fuel type of the vehicle.
integer Interested in games of chance, including casino gambling and lotteries.
integer Interested in a variety of games, including computer games, traditional board games, puzzles, etc.
boolean Indicates the presence of a garage on the property.
integer Interested in gardening and plants, both indoors and outdoors, decorative and edible.
string The gender of the person.
string The gender of the child.
string The generational suffix of the person.
string The precision level of the geocoordinate.
geo_point Latitude and longitude for the person.
integer Gives gifts to other people through gift catalogs, sending gift magazine subscriptions, etc.
integer Interested in golf as a spectator, paraphernalia purchaser and/or participant.
integer Interested in gourmet and upscale products such as fine foods, wines, and other expensive items.
boolean Indicates the person is a grandparent.
boolean The family has a grandparent living in the home.
boolean The family owns properties other than their residence.
integer nterested in health and/or self improvement. Includes dieting and fitness.
string The type of system used to heat the home.
integer Either Hispanic in descent, speaks Spanish, or is interested in Hispanic products.
integer Generally interested in history. May read history books or purchase historical items. Includes am...
integer Interested in hobbies such as model building, scrapbooking, numismatism, philately, etc.
integer Interested in hockey as a spectator, paraphernalia purchaser and/or participant.
integer Subscribes to interior decorating magazines, receives home interior catalogs, or purchases home i...
integer Purchases home office products such as paper, printers, fax machines, etc.
boolean The family owns their home.
integer Interested in horses and horse riding.
integer Interested in hunting and/or guns.
string The unique ID for the family detail.
string The unique ID for the interests detail.
string The unique ID for the life event detail.
string The unique ID for the mortgage detail.
string The unique ID for the real estate detail.
string Unique id for the cell phone.
string The unique ID for the child.
string The unique ID for the email.
string The unique id for the vehicle.
boolean The vehicle is an import.
integer Uses motivational and/or self-help products, seminars, magazines, etc. Includes non-religious ins...
integer Has internet access and/or makes purchases online.
integer Interested in knitting, shown by reading related magazines or purchasing knitting supplies.
string The last name of the person.
integer Expressed a preference for a liberal political point of view or party. Includes an indication of ...
integer The lifestyle segment of the family.
integer The amount of the mortgage loan.
string Identifies the type of mortgage loan on the property.
integer_range The actual number of deliverable families identified at the location.
integer_range The actual number of deliverable units identified at the location.
boolean The vehicle is luxury class.
integer Has one or more magazine subscriptions.
integer_range The number of years since the family responded to mail offers.
boolean Indicates the family has made a mail order.
string The deliverability score of the location address.
string The mailing address of the person or family.
string The manufacturer of the vehicle.
boolean The marketable status of the email address.
date Month and year of wedding.
boolean Indicates the email is licensed for match only.
integer The number of members in the family.
integer Either purchased or has shown interest in men’s clothing.
integer Either purchased or has shown interest in more upscale, trendy, fashionable men’s clothing.
string The person's middle initial.
string The model of the vehicle.
integer The model year of the vehicle.
integer Interested in get-rich-quick materials and opportunities.
integer Reads motorcycle magazines and/or buys motorcycle parts and supplies. Includes ATVs.
boolean The location is a Multi-Family Dwelling Unit.
integer Interested in music and/or music playing equipment.
integer Interested in needlepoint, shown by reading related magazines or purchasing needlepoint supplies.
date Month and year baby was born.
integer Interested primarily in non-fiction books.
float The number of bathrooms in the home.
integer The number of bedrooms in the home.
integer The total number of fireplaces in the home.
integer The number of rooms in the home.
integer Driven miles as recorded by the vehicle.
integer Interested in outdoor activities. Includes boating, camping, fishing and hunting.
boolean Indicates that the person record to which this vehicle is attached is the primary owner of the ve...
boolean The individual is directly associated with the property mortgage.
boolean Indicates the person is a parent, expecting parent, or potential parent.
string The unique identifier for the person.
integer Interested in personal finance, investments, retirement planning, etc.
integer Interested in personalized products such as monograms, personalized checks, etc.
integer Interested in or an owner of pets. Includes cats and dogs.
string Phone number of the cell phone.
array Telephone numbers associated with the family.
integer The total number of Phones associated with the person.
integer Interested in photography through the use of related publications, purchases of cameras, photogra...
string The type of match to the Places database.
string The person's political party affiliation.
boolean Indicates the presence of a pool at the home.
string The postal code for the person's address.
boolean Indicates the family is likely to make financial investments.
date Month and year of impending birth.
integer Interested in Premium Mail Purchases
boolean Cell phone is prepaid.
boolean Indicates the family is the primary family at the residence.
integer Interested in quilting, shown by reading related magazines or purchasing quilting supplies.
boolean Indicates the person is a registered voter.
integer Interested in religion, going to church, and/or religious products.
string The likelihood of reputation risk in marketing campaigns.
integer Interested in or travels using recreational vehicles.
date_range The date of property sale.
integer The month of the property sale.
integer The price the home sold at.
integer Interested in science such as physics, astronomy, etc.
integer Interested primarily in science fiction books.
integer A sum of the property values associated with second mortgages.
integer Segments help split up records for parallel processing.
integer Interested in senior citizen products. Does not indicate the person is actually a senior citizen.
integer Interested in sewing, shown by reading related magazines or purchasing sewing supplies.
date Month and year an individual was identified as newly single.
integer Interested in skiing as a spectator, paraphernalia purchaser and/or participant.
integer Interested in soccer as a spectator, paraphernalia purchaser and/or participant.
integer Quality of a person's neighborhood on the socio-economic continuum
integer Interested in sports as a spectator, paraphernalia purchaser and/or participant. Includes basebal...
integer The size of the home in square feet.
string The state of the person.
integer Interested in stationery products such as letterheads, envelopes, etc.
string The location address of the person.
string The unit or apartment number of the person.
string The description for the suite number.
boolean The person is suppressed from customer feeds.
boolean Cell phone is on the National Do Not Call Registry.
array The list of fields that are suppressed from deliveries.
array The list of fields on the email that are suppressed.
integer The total number of Suppressed Fields associated with the person.
integer The total number of suppressed fields for the email.
integer Interested in sweepstake offers or money making schemes.
integer Interested in new and high tech electronic products such as HDTVs, digital video cameras, digital...
integer Interested in tennis as a spectator, paraphernalia purchaser and/or participant.
string The time zone associated with the location.
integer Uses tobacco products such as cigarettes, cigars, and pipe tobacco.
integer Interested in traveling. Includes cruises, domestic travel, and recreational vehicles.
integer Interested in trucks, shown through purchasing custom truck parts and/or reading truck modificati...
integer Interested in watching and purchasing television and movies.
time The date and time when the person was last updated.
date The date when the latest information was obtained or confirmed for the individual.
integer The number of vehicles associated with the family.
string The vendor that owns the cell phone.
string The source of the email address.
date The date the email address was most recently verified.
string The unique Vehicle Identification Number of the vehicle.
date Month and year of impending wedding.
integer Interested in the environment and/or wildlife.
integer Either purchased or has shown interest in women’s clothing.
integer Either purchased or has shown interest in more upscale, trendy, fashionable women’s clothing.
integer The year the home was built.
zip
string The 5-digit ZIP Code for the person.
string The zip+4 code for the person.