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integer
|
The person has purchased or expressed interest in shoes, purses, belts, jewelry, etc.
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|
|
integer
|
Either African-American in descent, speaks an African language, or is interested in African-Ameri...
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|
|
integer
|
An American history buff, interested specifically in American history, patriotic themes, and/or v...
|
|
|
integer
|
Either Asian in descent, speaks an Asian language, follows an Asian-based religion, or is interes...
|
|
|
integer
|
Interested in auto racing, shown through purchases of related products or materials.
|
|
|
integer
|
Interested in airplanes and other things that fly and can transport things and people (does not i...
|
|
|
integer
|
Interested in saving money, including coupons, low-cost stores and discount clubs, money-saving s...
|
|
|
integer
|
Interested in baseball as a spectator, paraphernalia purchaser and/or participant.
|
|
|
integer
|
Interested in basketball as a spectator, paraphernalia purchaser and/or participant.
|
|
|
integer
|
Shows an interest in coastal living. Interested in the ocean, beaches, surfing, scuba diving, sno...
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|
|
integer
|
Bird watchers, bird feeders, or interested in anything to do with wild birds (versus pet birds).
|
|
|
integer
|
Interested in boating, sailing, canoeing, kayaking, water skiing, rafting, etc.
|
|
|
integer
|
Interested in books including fiction, nonfiction and science fiction.
|
|
|
integer
|
Interested in business news, career, and/or products usually associated with running a business,...
|
|
|
integer
|
Interested in camping, hiking, climbing, etc.
|
|
|
integer
|
Interested in anything automobile related, such as auto parts and tools, restoration, performance...
|
|
|
integer
|
Purchased out of a catalog or requested a catalog to be delivered.
|
|
|
integer
|
Cat owner and/or person who purchases cat related products and reads cat related publications.
|
|
|
integer
|
Has a known history of donating to charitable causes.
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|
|
integer
|
Either purchased or has shown interest in children’s clothing.
|
|
|
integer
|
Interested in collectibles, including dolls, coins, stamps, stuffed animals, plates, memorabilia,...
|
|
|
integer
|
Loyal to or has an affinity towards a specific college. May order checks with school logos/mascot...
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|
|
integer
|
Interested in laughing, including comic books and strips, cartoons, comedies, etc.
|
|
|
integer
|
Interested in personal computers and products used with PCs.
|
|
|
integer
|
Expressed a preference for a conservative political point of view or party. Includes an indicatio...
|
|
|
integer
|
nterested in cooking, baking, and all things culinary, including recipes and cooking equipment. I...
|
|
|
integer
|
Interested in beauty related products, including makeup, hair care products, treatments, or publi...
|
|
|
integer
|
Interested in crafts, including crochet, sewing, knitting, needlepoint, quilting, jewelry, cerami...
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|
|
time
|
The date and time the family interests detail was created.
|
|
|
integer
|
Used a credit card to make a direct marketing purchase.
|
|
|
integer
|
Interested in crocheting, shown by reading related magazines or purchasing crocheting supplies.
|
|
|
integer
|
Interested in or has gone on cruises.
|
|
|
integer
|
Interested in culture and the arts, including art, antiques, opera, museums, theatre, etc.
|
|
|
integer
|
Purchases magazines that are published on a regular basis and contain stories about the most curr...
|
|
|
integer
|
Interested in weight control or weight loss. May purchase weight loss products or publications.
|
|
|
integer
|
Interested in “Do It Yourself” projects, including home improvements and construction, wood worki...
|
|
|
integer
|
Dog owner and/or person who purchases dog related products and reads dog related publications.
|
|
|
integer
|
Primarily travels within the borders of the United States.
|
|
|
integer
|
Interested in electronics, such as home and auto stereos, video equipment, etc. Does not include ...
|
|
|
integer
|
Lives in a household with children and/or purchases children’s products or family and child magaz...
|
|
|
integer
|
Interested in rural America, country living, and/or farming.
|
|
|
integer
|
Interested primarily in fiction books.
|
|
|
integer
|
Interested in fishing, saltwater and/or freshwater.
|
|
|
integer
|
Interested in physical fitness and exercise, including running, biking, walking, weight lifting, ...
|
|
|
integer
|
Interested in football as a spectator, paraphernalia purchaser and/or participant.
|
|
|
integer
|
Interested in games of chance, including casino gambling and lotteries.
|
|
|
integer
|
Interested in a variety of games, including computer games, traditional board games, puzzles, etc.
|
|
|
integer
|
Interested in gardening and plants, both indoors and outdoors, decorative and edible.
|
|
|
integer
|
Gives gifts to other people through gift catalogs, sending gift magazine subscriptions, etc.
|
|
|
integer
|
Interested in golf as a spectator, paraphernalia purchaser and/or participant.
|
|
|
integer
|
Interested in gourmet and upscale products such as fine foods, wines, and other expensive items.
|
|
|
integer
|
nterested in health and/or self improvement. Includes dieting and fitness.
|
|
|
integer
|
Either Hispanic in descent, speaks Spanish, or is interested in Hispanic products.
|
|
|
integer
|
Generally interested in history. May read history books or purchase historical items. Includes am...
|
|
|
integer
|
Interested in hobbies such as model building, scrapbooking, numismatism, philately, etc.
|
|
|
integer
|
Interested in hockey as a spectator, paraphernalia purchaser and/or participant.
|
|
|
integer
|
Subscribes to interior decorating magazines, receives home interior catalogs, or purchases home i...
|
|
|
integer
|
Purchases home office products such as paper, printers, fax machines, etc.
|
|
|
integer
|
Interested in horses and horse riding.
|
|
|
integer
|
Interested in hunting and/or guns.
|
|
|
string
|
The unique ID for the interests detail.
|
|
|
integer
|
Uses motivational and/or self-help products, seminars, magazines, etc. Includes non-religious ins...
|
|
|
integer
|
Has internet access and/or makes purchases online.
|
|
|
integer
|
Interested in knitting, shown by reading related magazines or purchasing knitting supplies.
|
|
|
integer
|
Expressed a preference for a liberal political point of view or party. Includes an indication of ...
|
|
|
integer
|
Has one or more magazine subscriptions.
|
|
|
integer
|
Either purchased or has shown interest in men’s clothing.
|
|
|
integer
|
Either purchased or has shown interest in more upscale, trendy, fashionable men’s clothing.
|
|
|
integer
|
Interested in get-rich-quick materials and opportunities.
|
|
|
integer
|
Reads motorcycle magazines and/or buys motorcycle parts and supplies. Includes ATVs.
|
|
|
integer
|
Interested in music and/or music playing equipment.
|
|
|
integer
|
Interested in needlepoint, shown by reading related magazines or purchasing needlepoint supplies.
|
|
|
integer
|
Interested primarily in non-fiction books.
|
|
|
integer
|
Interested in outdoor activities. Includes boating, camping, fishing and hunting.
|
|
|
integer
|
Interested in personal finance, investments, retirement planning, etc.
|
|
|
integer
|
Interested in personalized products such as monograms, personalized checks, etc.
|
|
|
integer
|
Interested in or an owner of pets. Includes cats and dogs.
|
|
|
integer
|
Interested in photography through the use of related publications, purchases of cameras, photogra...
|
|
|
integer
|
Interested in Premium Mail Purchases
|
|
|
integer
|
Interested in quilting, shown by reading related magazines or purchasing quilting supplies.
|
|
|
integer
|
Interested in religion, going to church, and/or religious products.
|
|
|
integer
|
Interested in or travels using recreational vehicles.
|
|
|
integer
|
Interested in science such as physics, astronomy, etc.
|
|
|
integer
|
Interested primarily in science fiction books.
|
|
|
integer
|
Interested in senior citizen products. Does not indicate the person is actually a senior citizen.
|
|
|
integer
|
Interested in sewing, shown by reading related magazines or purchasing sewing supplies.
|
|
|
integer
|
Interested in skiing as a spectator, paraphernalia purchaser and/or participant.
|
|
|
integer
|
Interested in soccer as a spectator, paraphernalia purchaser and/or participant.
|
|
|
integer
|
Interested in sports as a spectator, paraphernalia purchaser and/or participant. Includes basebal...
|
|
|
integer
|
Interested in stationery products such as letterheads, envelopes, etc.
|
|
|
integer
|
Interested in sweepstake offers or money making schemes.
|
|
|
integer
|
Interested in new and high tech electronic products such as HDTVs, digital video cameras, digital...
|
|
|
integer
|
Interested in tennis as a spectator, paraphernalia purchaser and/or participant.
|
|
|
integer
|
Uses tobacco products such as cigarettes, cigars, and pipe tobacco.
|
|
|
integer
|
Interested in traveling. Includes cruises, domestic travel, and recreational vehicles.
|
|
|
integer
|
Interested in trucks, shown through purchasing custom truck parts and/or reading truck modificati...
|
|
|
integer
|
Interested in watching and purchasing television and movies.
|
|
|
integer
|
Interested in the environment and/or wildlife.
|
|
|
integer
|
Either purchased or has shown interest in women’s clothing.
|
|
|
integer
|
Either purchased or has shown interest in more upscale, trendy, fashionable women’s clothing.
|
