Data Dictionary

Places People B2C Links
100 records

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Name Type Description
integer The person has purchased or expressed interest in shoes, purses, belts, jewelry, etc.
integer Either African-American in descent, speaks an African language, or is interested in African-Ameri...
integer An American history buff, interested specifically in American history, patriotic themes, and/or v...
integer Either Asian in descent, speaks an Asian language, follows an Asian-based religion, or is interes...
integer Interested in auto racing, shown through purchases of related products or materials.
integer Interested in airplanes and other things that fly and can transport things and people (does not i...
integer Interested in saving money, including coupons, low-cost stores and discount clubs, money-saving s...
integer Interested in baseball as a spectator, paraphernalia purchaser and/or participant.
integer Interested in basketball as a spectator, paraphernalia purchaser and/or participant.
integer Shows an interest in coastal living. Interested in the ocean, beaches, surfing, scuba diving, sno...
integer Bird watchers, bird feeders, or interested in anything to do with wild birds (versus pet birds).
integer Interested in boating, sailing, canoeing, kayaking, water skiing, rafting, etc.
integer Interested in books including fiction, nonfiction and science fiction.
integer Interested in business news, career, and/or products usually associated with running a business,...
integer Interested in camping, hiking, climbing, etc.
integer Interested in anything automobile related, such as auto parts and tools, restoration, performance...
integer Purchased out of a catalog or requested a catalog to be delivered.
integer Cat owner and/or person who purchases cat related products and reads cat related publications.
integer Has a known history of donating to charitable causes.
integer Either purchased or has shown interest in children’s clothing.
integer Interested in collectibles, including dolls, coins, stamps, stuffed animals, plates, memorabilia,...
integer Loyal to or has an affinity towards a specific college. May order checks with school logos/mascot...
integer Interested in laughing, including comic books and strips, cartoons, comedies, etc.
integer Interested in personal computers and products used with PCs.
integer Expressed a preference for a conservative political point of view or party. Includes an indicatio...
integer nterested in cooking, baking, and all things culinary, including recipes and cooking equipment. I...
integer Interested in beauty related products, including makeup, hair care products, treatments, or publi...
integer Interested in crafts, including crochet, sewing, knitting, needlepoint, quilting, jewelry, cerami...
time The date and time the family interests detail was created.
integer Used a credit card to make a direct marketing purchase.
integer Interested in crocheting, shown by reading related magazines or purchasing crocheting supplies.
integer Interested in or has gone on cruises.
integer Interested in culture and the arts, including art, antiques, opera, museums, theatre, etc.
integer Purchases magazines that are published on a regular basis and contain stories about the most curr...
integer Interested in weight control or weight loss. May purchase weight loss products or publications.
integer Interested in “Do It Yourself” projects, including home improvements and construction, wood worki...
integer Dog owner and/or person who purchases dog related products and reads dog related publications.
integer Primarily travels within the borders of the United States.
integer Interested in electronics, such as home and auto stereos, video equipment, etc. Does not include ...
integer Lives in a household with children and/or purchases children’s products or family and child magaz...
integer Interested in rural America, country living, and/or farming.
integer Interested primarily in fiction books.
integer Interested in fishing, saltwater and/or freshwater.
integer Interested in physical fitness and exercise, including running, biking, walking, weight lifting, ...
integer Interested in football as a spectator, paraphernalia purchaser and/or participant.
integer Interested in games of chance, including casino gambling and lotteries.
integer Interested in a variety of games, including computer games, traditional board games, puzzles, etc.
integer Interested in gardening and plants, both indoors and outdoors, decorative and edible.
integer Gives gifts to other people through gift catalogs, sending gift magazine subscriptions, etc.
integer Interested in golf as a spectator, paraphernalia purchaser and/or participant.
integer Interested in gourmet and upscale products such as fine foods, wines, and other expensive items.
integer nterested in health and/or self improvement. Includes dieting and fitness.
integer Either Hispanic in descent, speaks Spanish, or is interested in Hispanic products.
integer Generally interested in history. May read history books or purchase historical items. Includes am...
integer Interested in hobbies such as model building, scrapbooking, numismatism, philately, etc.
integer Interested in hockey as a spectator, paraphernalia purchaser and/or participant.
integer Subscribes to interior decorating magazines, receives home interior catalogs, or purchases home i...
integer Purchases home office products such as paper, printers, fax machines, etc.
integer Interested in horses and horse riding.
integer Interested in hunting and/or guns.
string The unique ID for the interests detail.
integer Uses motivational and/or self-help products, seminars, magazines, etc. Includes non-religious ins...
integer Has internet access and/or makes purchases online.
integer Interested in knitting, shown by reading related magazines or purchasing knitting supplies.
integer Expressed a preference for a liberal political point of view or party. Includes an indication of ...
integer Has one or more magazine subscriptions.
integer Either purchased or has shown interest in men’s clothing.
integer Either purchased or has shown interest in more upscale, trendy, fashionable men’s clothing.
integer Interested in get-rich-quick materials and opportunities.
integer Reads motorcycle magazines and/or buys motorcycle parts and supplies. Includes ATVs.
integer Interested in music and/or music playing equipment.
integer Interested in needlepoint, shown by reading related magazines or purchasing needlepoint supplies.
integer Interested primarily in non-fiction books.
integer Interested in outdoor activities. Includes boating, camping, fishing and hunting.
integer Interested in personal finance, investments, retirement planning, etc.
integer Interested in personalized products such as monograms, personalized checks, etc.
integer Interested in or an owner of pets. Includes cats and dogs.
integer Interested in photography through the use of related publications, purchases of cameras, photogra...
integer Interested in Premium Mail Purchases
integer Interested in quilting, shown by reading related magazines or purchasing quilting supplies.
integer Interested in religion, going to church, and/or religious products.
integer Interested in or travels using recreational vehicles.
integer Interested in science such as physics, astronomy, etc.
integer Interested primarily in science fiction books.
integer Interested in senior citizen products. Does not indicate the person is actually a senior citizen.
integer Interested in sewing, shown by reading related magazines or purchasing sewing supplies.
integer Interested in skiing as a spectator, paraphernalia purchaser and/or participant.
integer Interested in soccer as a spectator, paraphernalia purchaser and/or participant.
integer Interested in sports as a spectator, paraphernalia purchaser and/or participant. Includes basebal...
integer Interested in stationery products such as letterheads, envelopes, etc.
integer Interested in sweepstake offers or money making schemes.
integer Interested in new and high tech electronic products such as HDTVs, digital video cameras, digital...
integer Interested in tennis as a spectator, paraphernalia purchaser and/or participant.
integer Uses tobacco products such as cigarettes, cigars, and pipe tobacco.
integer Interested in traveling. Includes cruises, domestic travel, and recreational vehicles.
integer Interested in trucks, shown through purchasing custom truck parts and/or reading truck modificati...
integer Interested in watching and purchasing television and movies.
integer Interested in the environment and/or wildlife.
integer Either purchased or has shown interest in women’s clothing.
integer Either purchased or has shown interest in more upscale, trendy, fashionable women’s clothing.