Data Dictionary

Places People B2C Links
414 records

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Name Type Description
time The date and time the vehicle detail was created.
time The date and time the email record was created.
time The date and time when the child detail was created.
time The date and time the cell phone detail was created.
time The date and time the real estate detail was created.
time The date and time the mortgage detail was created.
time The date the life event detail was created.
time The date and time the family interests detail was created.
time The date and time the family was created.
time The date and time the person record was created.
time The date and time when the place record was created.
time The date and time when the b2c_link was last updated.
string The unique Vehicle Identification Number of the vehicle.
string The model of the vehicle.
string The manufacturer of the vehicle.
string The fuel type of the vehicle.
string The automobile body type of the vehicle.
string The unique id for the vehicle.
string The source of the email address.
string The likelihood of reputation risk in marketing campaigns.
string SHA-256 encrypted hash of the email address.
string MD5 encrypted hash of the email address.
string The email address of the person or family.
string The unique ID for the email.
string The gender of the child.
string The unique ID for the child.
string The vendor that owns the cell phone.
string Phone number of the cell phone.
string Unique id for the cell phone.
string The type of system used to heat the home.
string A unique ID for the real estate property.
string The unique ID for the real estate detail.
string Identifies the type of mortgage loan on the property.
string The type of finance used on the mortgage loan.
string The unique ID for the mortgage detail.
string The unique ID for the life event detail.
string The unique ID for the interests detail.
string The highest education level within the family.
string The unique ID for the family detail.
string The zip+4 code for the person.
string The 5-digit ZIP Code for the person.
string The time zone associated with the location.
string The description for the suite number.
string The unit or apartment number of the person.
string The location address of the person.
string The state of the person.
string The postal code for the person's address.
string The type of match to the Places database.
string The mailing address of the person or family.
string The deliverability score of the location address.
string The precision level of the geocoordinate.
string The unique identifier for counties based on the Federal Information Processing Standards (FIPS).
string A geographic area based on designated market areas.
string The designated market area of the location.
string The bar code for the postal route, assigned to the physical address.
string The combined statistical area code where the person resides.
string Congressional district code associated with the location.
string The city name for the person.
string The census tract of the location as defined by the US Census Bureau.
string The census block group of the location as defined by the US Census Bureau.
string Information on whether the CBSA is a micropolitan or metropolitan area.
string The core based statistical area where the person resides.
string The carrier route for the location address as assigned by the USPS.
string The type of address for the location.
string The zip+4 code for the place.
string The 5-digit ZIP Code for the place.
string The link to the place's YouTube channel or company video.
string The link to the place on Yelp.
string The primary homepage URL of the business.
string The top-level headquarters of a corporate family.
string The link to the place on Twitter.
string The toll-free phone number for the place.
string The unit or apartment number.
string The location address of the place.
string The abbreviation used to identify the company on a stock market.
string The Stock Exchange where the corporation conducts trading activity.
string The state or province of the place.
string An estimate of the space the place occupies.
string The unique identifier for counties based on the Standard Geographical Classification (SGC).
string The primary line of business represented by a Standard Industrial Classification code.
string The primary line of business represented by a North American Industry Classification System code.
string The postal code for the location address.
string The population size of the city by ZIP code.
string The type of place within a corporation.
string The link to the place on Pinterest.
string The telephone number for the place.
string The place's common, recognized name, or "doing business as" name.
string The deliverability score of the location address.
string The 4-digit ZIP extension for the mailing address.
string The 5-digit ZIP code for the mailing address.
string The type of mailing address for the business.
string The state or province of the mailing address.
string The deliverability score of the mailing address.
string The postal code for the mailing address.
string The bar code for the postal route, assigned to the mailing address.
string The town or municipality where the place receives mail.
string The carrier route for the mailing address as assigned by the USPS.
string The PO Box or RR Box of the place.
string The link to the place's logo image.
string The relationship to the primary business at a location
string The primary business at a location with multiple places.
string The general contact email for the place.
string The link to the place on LinkedIn.
string The name of the complex, building, or mall where the place resides.
string The link to the place on Instagram.
string The unique identifier for a Place.
string The operational status of the business.
string The direct headquarters of this place in its corporate family.
string Information on whether the business is growing or shrinking a significant percentage.
string The precision level of the latitude and longitude.
string The link to the place on Foursquare.
string The month the place's fiscal year ends.
string The unique identifier for counties based on the Federal Information Processing Standards (FIPS).
string The fax number for the place.
string The link to the place on Facebook.
string The ID of the valid record that this place is a duplicate of.
string The bar code for the postal route, assigned to the physical address.
string The combined statistical area code where the place is located.
string The 3-digit county code based on the place's location ZIP code.
string The country code of the location.
string The description of the business.
string The city name for the location.
string The Central Index Key (CIK) assigned to the corporation for filing with the SEC.
string The corporate chain for branch locations.
string The census tract of the location as defined by the US Census Bureau.
string The census block group of the location as defined by the US Census Bureau.
string Information on whether the CBSA is a micropolitan or metropolitan area.
string The core based statistical area where the place is located.
string The carrier route for the location address as assigned by the USPS.
string A unique ID assigned to a group of places in the same building.
string An additional business name or DBA for the place.
string The type of address for the location.
string An additional phone number for the place.
string The person's political party affiliation.
string The generational suffix of the person.
string Estimated religious affiliation of the person.
string Estimated primary language of the person.
string Estimates if the person is married.
string Estimated spoken language of the person.
string Estimated ethnicity of the person.
string Estimated ethnic group of the person.
string Estimated country of origin of the person.
string The vendor that owns the individual's data.
string The professional degree or title of the individual.
string An identifier to map the individual to entries delivered by other Data Axle products.
string Describes the contact's position relative to others in their organization.
string The last name of the individual.
string The gender of the individual.
string The first name of the individual.
string The unique identifier for a Workplace.
string The unique identifier for the home.
string The unique ID for the family detail.
string The unique ID for the contact.
integer_range An estimate of the current home value.
integer_range The estimated loan to value ratio.
integer_range An estimate of the current home equity.
integer_range The number of years since the family responded to mail offers.
integer_range The estimated wealth of the family.
integer_range The estimated expenses the family spends on vacations.
integer_range An estimate of a family's liquid assets.
integer_range The estimated income range of the family.
integer_range The actual number of deliverable units identified at the location.
integer_range The actual number of deliverable families identified at the location.
integer_range Estimates the number of vehicles owned or used by the location.
integer Driven miles as recorded by the vehicle.
integer The model year of the vehicle.
integer The number of vehicles associated with the family.
integer The total number of suppressed fields for the email.
integer The number of emails on the person record.
integer The age of the child.
integer The number of children details on the record.
integer Total number of cell phones associated with the family.
integer The year the home was built.
integer The size of the home in square feet.
integer The number of rooms in the home.
integer The total number of fireplaces in the home.
integer The number of bedrooms in the home.
integer A sum of the property values associated with second mortgages.
integer The price the home sold at.
integer The month of the property sale.
integer The amount of the mortgage loan.
integer The estimated monthly payment for the mortgage.
integer Either purchased or has shown interest in more upscale, trendy, fashionable women’s clothing.
integer Either purchased or has shown interest in women’s clothing.
integer Interested in the environment and/or wildlife.
integer Interested in watching and purchasing television and movies.
integer Interested in trucks, shown through purchasing custom truck parts and/or reading truck modificati...
integer Interested in traveling. Includes cruises, domestic travel, and recreational vehicles.
integer Uses tobacco products such as cigarettes, cigars, and pipe tobacco.
integer Interested in tennis as a spectator, paraphernalia purchaser and/or participant.
integer Interested in new and high tech electronic products such as HDTVs, digital video cameras, digital...
integer Interested in sweepstake offers or money making schemes.
integer Interested in stationery products such as letterheads, envelopes, etc.
integer Interested in sports as a spectator, paraphernalia purchaser and/or participant. Includes basebal...
integer Interested in soccer as a spectator, paraphernalia purchaser and/or participant.
integer Interested in skiing as a spectator, paraphernalia purchaser and/or participant.
integer Interested in sewing, shown by reading related magazines or purchasing sewing supplies.
integer Interested in senior citizen products. Does not indicate the person is actually a senior citizen.
integer Interested primarily in science fiction books.
integer Interested in science such as physics, astronomy, etc.
integer Interested in or travels using recreational vehicles.
integer Interested in religion, going to church, and/or religious products.
integer Interested in quilting, shown by reading related magazines or purchasing quilting supplies.
integer Interested in Premium Mail Purchases
integer Interested in photography through the use of related publications, purchases of cameras, photogra...
integer Interested in or an owner of pets. Includes cats and dogs.
integer Interested in personalized products such as monograms, personalized checks, etc.
integer Interested in personal finance, investments, retirement planning, etc.
integer Interested in outdoor activities. Includes boating, camping, fishing and hunting.
integer Interested primarily in non-fiction books.
integer Interested in needlepoint, shown by reading related magazines or purchasing needlepoint supplies.
integer Interested in music and/or music playing equipment.
integer Reads motorcycle magazines and/or buys motorcycle parts and supplies. Includes ATVs.
integer Interested in get-rich-quick materials and opportunities.
integer Either purchased or has shown interest in more upscale, trendy, fashionable men’s clothing.
integer Either purchased or has shown interest in men’s clothing.
integer Has one or more magazine subscriptions.
integer Expressed a preference for a liberal political point of view or party. Includes an indication of ...
integer Interested in knitting, shown by reading related magazines or purchasing knitting supplies.
integer Has internet access and/or makes purchases online.
integer Uses motivational and/or self-help products, seminars, magazines, etc. Includes non-religious ins...
integer Interested in hunting and/or guns.
integer Interested in horses and horse riding.
integer Purchases home office products such as paper, printers, fax machines, etc.
integer Subscribes to interior decorating magazines, receives home interior catalogs, or purchases home i...
integer Interested in hockey as a spectator, paraphernalia purchaser and/or participant.
integer Interested in hobbies such as model building, scrapbooking, numismatism, philately, etc.
integer Generally interested in history. May read history books or purchase historical items. Includes am...
integer Either Hispanic in descent, speaks Spanish, or is interested in Hispanic products.
integer nterested in health and/or self improvement. Includes dieting and fitness.
integer Interested in gourmet and upscale products such as fine foods, wines, and other expensive items.
integer Interested in golf as a spectator, paraphernalia purchaser and/or participant.
integer Gives gifts to other people through gift catalogs, sending gift magazine subscriptions, etc.
integer Interested in gardening and plants, both indoors and outdoors, decorative and edible.
integer Interested in a variety of games, including computer games, traditional board games, puzzles, etc.
integer Interested in games of chance, including casino gambling and lotteries.
integer Interested in football as a spectator, paraphernalia purchaser and/or participant.
integer Interested in physical fitness and exercise, including running, biking, walking, weight lifting, ...
integer Interested in fishing, saltwater and/or freshwater.
integer Interested primarily in fiction books.
integer Interested in rural America, country living, and/or farming.
integer Lives in a household with children and/or purchases children’s products or family and child magaz...
integer Interested in electronics, such as home and auto stereos, video equipment, etc. Does not include ...
integer Primarily travels within the borders of the United States.
integer Dog owner and/or person who purchases dog related products and reads dog related publications.
integer Interested in “Do It Yourself” projects, including home improvements and construction, wood worki...
integer Interested in weight control or weight loss. May purchase weight loss products or publications.
integer Purchases magazines that are published on a regular basis and contain stories about the most curr...
integer Interested in culture and the arts, including art, antiques, opera, museums, theatre, etc.
integer Interested in or has gone on cruises.
integer Interested in crocheting, shown by reading related magazines or purchasing crocheting supplies.
integer Used a credit card to make a direct marketing purchase.
integer Interested in crafts, including crochet, sewing, knitting, needlepoint, quilting, jewelry, cerami...
integer Interested in beauty related products, including makeup, hair care products, treatments, or publi...
integer nterested in cooking, baking, and all things culinary, including recipes and cooking equipment. I...
integer Expressed a preference for a conservative political point of view or party. Includes an indicatio...
integer Interested in personal computers and products used with PCs.
integer Interested in laughing, including comic books and strips, cartoons, comedies, etc.
integer Loyal to or has an affinity towards a specific college. May order checks with school logos/mascot...
integer Interested in collectibles, including dolls, coins, stamps, stuffed animals, plates, memorabilia,...
integer Either purchased or has shown interest in children’s clothing.
integer Has a known history of donating to charitable causes.
integer Cat owner and/or person who purchases cat related products and reads cat related publications.
integer Purchased out of a catalog or requested a catalog to be delivered.
integer Interested in anything automobile related, such as auto parts and tools, restoration, performance...
integer Interested in camping, hiking, climbing, etc.
integer Interested in business news, career, and/or products usually associated with running a business,...
integer Interested in books including fiction, nonfiction and science fiction.
integer Interested in boating, sailing, canoeing, kayaking, water skiing, rafting, etc.
integer Bird watchers, bird feeders, or interested in anything to do with wild birds (versus pet birds).
integer Shows an interest in coastal living. Interested in the ocean, beaches, surfing, scuba diving, sno...
integer Interested in basketball as a spectator, paraphernalia purchaser and/or participant.
integer Interested in baseball as a spectator, paraphernalia purchaser and/or participant.
integer Interested in saving money, including coupons, low-cost stores and discount clubs, money-saving s...
integer Interested in airplanes and other things that fly and can transport things and people (does not i...
integer Interested in auto racing, shown through purchases of related products or materials.
integer Either Asian in descent, speaks an Asian language, follows an Asian-based religion, or is interes...
integer An American history buff, interested specifically in American history, patriotic themes, and/or v...
integer Either African-American in descent, speaks an African language, or is interested in African-Ameri...
integer The person has purchased or expressed interest in shoes, purses, belts, jewelry, etc.
integer The estimated income of the family.
integer Estimates disposable income of the family.
integer Estimates the number of children in the family.
integer The total number of Behaviors associated with the family.
integer The number of adults in the family.
integer Quality of a person's neighborhood on the socio-economic continuum
integer The total number of Phones associated with the person.
integer Estimate of a person's economic stability
integer The rank of the county based on total number of families.
integer The number of Digital Platforms that have the Person.
integer An estimation of white collar workers at the place.
integer The total number of Suppressed Fields associated with the place.
integer The total number of SIC Codes associated with the place.
integer The total number of Religious Denominations associated with the place.
integer The total number of Professional Specialties associated with the place.
integer The total number of Payment Types accepted by the place.
integer The number of places at a multi-tenant location.
integer The total number of NAICS Codes associated with the place.
integer An estimation of the place's sales revenue.
integer The number of employees who work at this place.
integer Total number of legal names at a place
integer The total number of languages spoken at the place.
integer The total number of Historical Names associated with the place.
integer The propensity for the business to be a green adopter.
integer The place's ranking on the Fortune Magazine Top 1000 list.
integer Estimates the number of employees who work at this location.
integer The total number of EINs associated with the place.
integer Estimates total sales revenue for the corporate family.
integer The actual, reported sales revenue for the corporate family.
integer Estimates the total number of employees at all locations in a corporate family.
integer The actual, reported total number of employees at all locations in a corporate family.
integer The total number of Business Types associated with the place.
integer The number of branches reporting to a headquarter record.
integer The total number of Brands associated with the place.
integer The total number of Ancestor Headquarters associated with the place.
integer The total number of Affiliation IDs associated with the place.
integer The lifestyle segment of the family.
integer The total number of Credit Card Types associated with the person.
integer The number of credit cards associated with the person.
age
integer The age of the individual.
integer The total number of Title Codes associated with the place.
integer The total number of Job Titles associated with the contact.
integer Describes the type of work an employee performs in their organization.
integer The match confidence of an executive to the workplace and home.
geo_point Latitude and longitude for the person.
geo_point Pinpointed latitude and longitude for the physical building.
float The number of bathrooms in the home.
float The size of the property in acres.
float The interest rate on the mortgage loan.
float The actual population density of the city.
float The longitude of the place.
float The latitude of the place.
date_range The date of property sale.
date_range A range that estimates the date the family moved into the residence.
date_range Estimates when the place opened for business.
date_range A range representing an estimation of the person's date of birth.
date The date the vehicle was acquired on.
date The date the email address was most recently verified.
date The date of birth of the child.
date Month and year of impending wedding.
date Month and year an individual was identified as newly single.
date Month and year of impending birth.
date Month and year baby was born.
date Month and year of wedding.
date The date when the family was last confirmed.
date The date the family moved into the location.
date The date the business was most recently verified.
date The date when ownership of the place changed.
date Date the place went out of business.
date The date when the place opened for business.
date The date the business was determined to be in business.
date The date when the business changed location.
date The person's date of birth.
boolean Indicates that the person record to which this vehicle is attached is the primary owner of the ve...
boolean The vehicle is luxury class.
boolean The vehicle is an import.
boolean The marketable status of the email address.
boolean Indicates the email is licensed for match only.
boolean Indicates whether the email was matched to the person's family.
boolean The deliverability status of the email address.
boolean Cell phone is on the National Do Not Call Registry.
boolean Cell phone number was used to make a call within the last month.
boolean Cell phone matched to a cell phone plan in the family.
boolean Cell phone is prepaid.
boolean Indicates the presence of a pool at the home.
boolean Indicates the presence of a garage on the property.
boolean The individual is directly associated with the property mortgage.
boolean The family owns properties other than their residence.
boolean Indicates the family is likely to make financial investments.
boolean Indicates the family is the primary family at the residence.
boolean Indicates the family has made a mail order.
boolean The family owns their home.
boolean The family has a grandparent living in the home.
boolean Estimates if the family owns their home.
boolean Estimates there are children in the family.
boolean Estimates if the family uses credit cards as revolving loans.
boolean The location is a Multi-Family Dwelling Unit.
boolean Indicates mail should not be sent to the family.
boolean Indicates the person is an active consumer.
boolean The place is a work at home business.
boolean An estimation on whether the place is located in a wealthy area.
boolean Indicates whether place is located in a territory.
boolean The place is suppressed from customer feeds.
boolean Indicates whether the place is publicly accessible.
boolean The presence of a shopping cart on the business's website.
boolean The place is owned by a corporation outside the US or Canada.
boolean Indicates the Place is a contractor for the federal government.
boolean Determine if the corporation includes franchised branches.
boolean Indicates the person is a registered voter.
boolean Indicates the person is a parent, expecting parent, or potential parent.
boolean Indicates the person is a grandparent.
boolean Indicates the person is the head of their family.
boolean Information on whether the individual is the primary contact for the location.
array The list of fields on the email that are suppressed.
array Estimated behaviors associated with the family.
array Telephone numbers associated with the family.
array Person has been successfully on-boarded into LiveRamp, IdentityLink, or Oracle BlueKai.
array The list of fields that are suppressed from display.
array The lines of business represented by Standard Industrial Classification codes.
array The religious denomination of the church or other house of worship.
array The specialty within professional lines of business.
array The types of payments accepted at the location.
array The lines of business represented by North American Industry Classification System codes.
array The legal names of the Place.
array The languages spoken at the place.
array Previously used names for the business.
array The employer identification number (EIN) of the business.
array The specific types of business within a particular industry.
array A list of brands sold by the business.
array The full list of all ancestors in the corporate family.
array A list of organizations the place is affiliated with.
array Indicates types of credit cards the person has.
array A list of the individual's job titles.
array Descriptive label of the individual's job