Data Dictionary

Places People B2C Links
448 records

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Name Description
The zip+4 code for the person.
The zip+4 code for the place.
The 5-digit ZIP Code for the person.
The 5-digit ZIP Code for the place.
The link to the place's YouTube channel or company video.
The link to the place on Yelp.
Indicates the Year Home Built is reported
The year the home was built.
The unique identifier for a Workplace.
The place is a work at home business.
Either purchased or has shown interest in more upscale, trendy, fashionable women’s clothing.
Either purchased or has shown interest in women’s clothing.
Interested in the environment and/or wildlife.
An estimation of white collar workers at the place.
The primary homepage URL of the business.
An estimation on whether the place is located in a wealthy area.
The type of water service on the property.
The unique Vehicle Identification Number of the vehicle.
Indicates that someone in the family is a veteran.
The date the email address was most recently verified.
The date the business was most recently verified.
The source of the email address.
The vendor that owns the cell phone.
The vendor that owns the individual's data.
The number of vehicles associated with the family.
The date and time when the b2c_link was last updated.
The top-level headquarters of a corporate family.
The link to the place on Twitter.
Interested in watching and purchasing television and movies.
Interested in trucks, shown through purchasing custom truck parts and/or reading truck modificati...
Interested in traveling. Includes cruises, domestic travel, and recreational vehicles.
The toll-free phone number for the place.
Uses tobacco products such as cigarettes, cigars, and pipe tobacco.
The total number of Title Codes associated with the individual.
A list of the individual's job titles.
The time zone associated with the location.
Indicates whether place is located in a territory.
Interested in tennis as a spectator, paraphernalia purchaser and/or participant.
Interested in new and high tech electronic products such as HDTVs, digital video cameras, digital...
Interested in sweepstake offers or money making schemes.
The total number of suppressed fields for the email.
The total number of Suppressed Fields associated with the place.
The list of fields on the email that are suppressed.
The list of fields that are suppressed from display.
Cell phone is on the National Do Not Call Registry.
The place is suppressed from customer feeds.
The description for the suite number.
The unit or apartment number of the person.
The unit or apartment number.
The type of style for the home.
The location address of the person.
The location address of the place.
The abbreviation used to identify the company on a stock market.
The Stock Exchange where the corporation conducts trading activity.
Interested in stationery products such as letterheads, envelopes, etc.
The state of the person.
The state or province of the place.
The size of the home in square feet.
An estimate of the space the place occupies.
Interested in sports as a spectator, paraphernalia purchaser and/or participant. Includes basebal...
Quality of a person's neighborhood on the socio-economic continuum
Interested in soccer as a spectator, paraphernalia purchaser and/or participant.
Interested in skiing as a spectator, paraphernalia purchaser and/or participant.
The total number of SIC Codes associated with the place.
The lines of business represented by Standard Industrial Classification codes.
The unique identifier for counties based on the Standard Geographical Classification (SGC).
Interested in sewing, shown by reading related magazines or purchasing sewing supplies.
The type of sewer system on the property.
Interested in senior citizen products. Does not indicate the person is actually a senior citizen.
A sum of the property values associated with second mortgages.
Identifies the loan type of the second mortgage loan.
The amount of the second mortgage loan on the property.
Interested primarily in science fiction books.
Interested in science such as physics, astronomy, etc.
Indicates the Sale Price is reported
The price the home sold at.
The month of the property sale.
Indicates the Sale Date is reported
The date of property sale.
Interested in or travels using recreational vehicles.
The shape of the roof on the home.
The type of roof covering on the home.
The likelihood of reputation risk in marketing campaigns.
The total number of Religious Denominations associated with the place.
The religious denomination of the church or other house of worship.
Interested in religion, going to church, and/or religious products.
Indicates the person is a registered voter.
Interested in quilting, shown by reading related magazines or purchasing quilting supplies.
Indicates whether the place is publicly accessible.
The professional degree or title of the individual.
The total number of Professional Specialties associated with the place.
The specialty within professional lines of business.
The primary line of business represented by a Standard Industrial Classification code.
The primary line of business represented by a North American Industry Classification System code.
Indicates the family is the primary family at the residence.
Information on whether the individual is the primary contact for the location.
Cell phone is prepaid.
Interested in Premium Mail Purchases
Indicates the family is likely to make financial investments.
The postal code for the person's address.
The postal code for the location address.
The actual population density of the city.
The population size of the city by ZIP code.
The type of pool at the home.
Indicates the presence of a pool at the home.
The person's political party affiliation.
The type of match to the Places database.
The type of place within a corporation.
The link to the place on Pinterest.
Interested in photography through the use of related publications, purchases of cameras, photogra...
The total number of Phones associated with the person.
Telephone numbers associated with the family.
Phone number of the cell phone.
The telephone number for the place.
Interested in or an owner of pets. Includes cats and dogs.
Interested in personalized products such as monograms, personalized checks, etc.
Interested in personal finance, investments, retirement planning, etc.
The total number of Payment Types accepted by the place.
The types of payments accepted at the location.
Estimates the persons political partisanship.
Indicates the person is a parent, expecting parent, or potential parent.
The date when ownership of the place changed.
The individual is directly associated with the property mortgage.
Indicates that the person record to which this vehicle is attached is the primary owner of the ve...
Interested in outdoor activities. Includes boating, camping, fishing and hunting.
Date the place went out of business.
The date when the place opened for business.
Driven miles as recorded by the vehicle.
The number of places at a multi-tenant location.
The number of stories associated with the home.
The number of rooms in the home.
The number of half bathrooms in the home.
The number of full bathrooms in the home.
The total number of fireplaces in the home.
The number of bedrooms in the home.
The number of bathrooms in the home.
Interested primarily in non-fiction books.
Interested in needlepoint, shown by reading related magazines or purchasing needlepoint supplies.
The place's common, recognized name, or "doing business as" name.
The total number of NAICS Codes associated with the place.
The lines of business represented by North American Industry Classification System codes.
Interested in music and/or music playing equipment.
The location is a Multi-Family Dwelling Unit.
Reads motorcycle magazines and/or buys motorcycle parts and supplies. Includes ATVs.
Interested in get-rich-quick materials and opportunities.
The model year of the vehicle.
The model of the vehicle.
Either purchased or has shown interest in more upscale, trendy, fashionable men’s clothing.
Either purchased or has shown interest in men’s clothing.
Indicates the email is licensed for match only.
The marketable status of the email address.
An identifier to map the individual to entries delivered by other Data Axle products.
Pinpointed latitude and longitude for the physical building.
Describes the contact's position relative to others in their organization.
The manufacturer of the vehicle.
The mailing address of the person or family.
The deliverability score of the location address.
The deliverability score of the location address.
The 4-digit ZIP extension for the mailing address.
The 5-digit ZIP code for the mailing address.
The type of mailing address for the business.
The state or province of the mailing address.
The deliverability score of the mailing address.
The postal code for the mailing address.
The bar code for the postal route, assigned to the mailing address.
The town or municipality where the place receives mail.
The carrier route for the mailing address as assigned by the USPS.
The PO Box or RR Box of the place.
Indicates the family has made a mail order.
The number of years since the family responded to mail offers.
Has one or more magazine subscriptions.
The vehicle is luxury class.
The size of the lot in square feet.
The longitude of the place.
The link to the place's logo image.
The actual number of deliverable units identified at the location.
An estimation of the place's sales revenue.
The relationship to the primary business at a location
The primary business at a location with multiple places.
The actual number of deliverable families identified at the location.
The number of employees who work at this place.
The general contact email for the place.
Identifies the type of mortgage loan on the property.
The amount of the mortgage loan.
The size of the living area in square feet.
The link to the place on LinkedIn.
The match confidence of an executive to the workplace and home.
The lifestyle segment of the family.
Expressed a preference for a liberal political point of view or party. Includes an indication of ...
Total number of legal names at a place
The legal names of the Place.
The latitude of the place.
The last name of the individual.
The total number of languages spoken at the place.
The languages spoken at the place.
The name of the complex, building, or mall where the place resides.
Interested in knitting, shown by reading related magazines or purchasing knitting supplies.
The total number of Job Titles associated with the contact.
Descriptive label of the individual's job
Describes the type of work an employee performs in their organization.
Has internet access and/or makes purchases online.
The link to the place on Instagram.
Uses motivational and/or self-help products, seminars, magazines, etc. Includes non-religious ins...
The unique identifier for a Place.
The date the business was determined to be in business.
The operational status of the business.
The vehicle is an import.
The unique id for the vehicle.
The unique ID for the email.
The unique ID for the child.
Unique id for the cell phone.
The unique ID for the real estate detail.
The unique ID for the mortgage detail.
The unique ID for the interests detail.
The unique ID for the family detail.
Interested in hunting and/or guns.
The physical condition of the home.
Interested in horses and horse riding.
The family owns their home.
Purchases home office products such as paper, printers, fax machines, etc.
The unique identifier for the home.
The type of fuel used to heat the home.
Subscribes to interior decorating magazines, receives home interior catalogs, or purchases home i...
Interested in hockey as a spectator, paraphernalia purchaser and/or participant.
Interested in hobbies such as model building, scrapbooking, numismatism, philately, etc.
Generally interested in history. May read history books or purchase historical items. Includes am...
The total number of Historical Names associated with the place.
Previously used names for the business.
Either Hispanic in descent, speaks Spanish, or is interested in Hispanic products.
The detailed type of system used to heat the home.
The type of system used to heat the home.
nterested in health and/or self improvement. Includes dieting and fitness.
The direct headquarters of this place in its corporate family.
The family owns properties other than their residence.
The business is exchanging goods and services over the internet
Information on whether the business is growing or shrinking a significant percentage.
The size of the ground floor area in square feet.
The size of the living and non-living areas in square feet.
The size of the building in square feet.
The propensity for the business to be a green adopter.
The family has a grandparent living in the home.
Indicates the person is a grandparent.
Interested in gourmet and upscale products such as fine foods, wines, and other expensive items.
Interested in golf as a spectator, paraphernalia purchaser and/or participant.
Gives gifts to other people through gift catalogs, sending gift magazine subscriptions, etc.
Latitude and longitude for the person.
Latitude and longitude of the place.
The precision level of the geocoordinate.
The precision level of the latitude and longitude.
The generational suffix of the person.
The gender of the child.
The gender of the individual.
Interested in gardening and plants, both indoors and outdoors, decorative and edible.
The size of the garage or parking area in square feet.
Indicates the presence of a garage on the property.
Interested in a variety of games, including computer games, traditional board games, puzzles, etc.
Interested in games of chance, including casino gambling and lotteries.
The fuel type of the vehicle.
The link to the place on Foursquare.
The type of foundation of the home.
The place's ranking on the Fortune Magazine Top 1000 list.
The place is owned by a corporation outside the US or Canada.
Interested in football as a spectator, paraphernalia purchaser and/or participant.
Interested in physical fitness and exercise, including running, biking, walking, weight lifting, ...
Interested in fishing, saltwater and/or freshwater.
The month the place's fiscal year ends.
The first name of the individual.
The type of fireplace in the home.
Indicates the presence of a fireplace in the home.
The unique identifier for counties based on the Federal Information Processing Standards (FIPS).
The unique identifier for counties based on the Federal Information Processing Standards (FIPS).
The type of finance used on the mortgage loan.
Interested primarily in fiction books.
Indicates the Place is a contractor for the Federal government.
The fax number for the place.
Interested in rural America, country living, and/or farming.
Indicates whether the email was matched to the person's family.
The unique ID for the family detail.
Lives in a household with children and/or purchases children’s products or family and child magaz...
The link to the place on Facebook.
The type or finish of the exterior walls of the home.
The estimated wealth of the family.
The estimated expenses the family spends on vacations.
Estimated religious affiliation of the person.
Estimated primary language of the person.
Estimates when the place opened for business.
The estimated monthly payment for the mortgage.
Estimates if the person is married.
Estimates the number of employees who work at this location.
The estimated loan to value ratio.
An estimate of a family's liquid assets.
Estimated spoken language of the person.
The interest rate on the mortgage loan.
The estimated income range of the family.
The estimated income of the family.
Indicates the Home Value is reported
An estimate of the current home value.
Estimates if the family owns their home.
An estimate of the current home equity.
Indicates the person is the head of their family.
Estimates there are children in the family.
Estimates the number of vehicles owned or used by the location.
Estimated ethnicity of the person.
Estimated ethnic group of the person.
The highest education level within the family.
Estimates disposable income of the family.
A range representing an estimation of the person's date of birth.
Estimates if the family uses credit cards as revolving loans.
Estimated country of origin of the person.
Estimates total sales revenue for the corporate family.
Estimates the total number of employees at all locations in a corporate family.
A range that estimates the date the family moved into the residence.
The number of emails on the person record.
Interested in electronics, such as home and auto stereos, video equipment, etc. Does not include ...
The type of electrical wiring in the home.
The total number of EINs associated with the place.
The employer identification number (EIN) of the business.
Estimate of a person's economic stability
The ID of the valid record that this place is a duplicate of.
Primarily travels within the borders of the United States.
Dog owner and/or person who purchases dog related products and reads dog related publications.
Indicates mail should not be sent to the family.
A geographic area based on designated market areas.
The designated market area of the location.
The rank of the county based on total number of families.
Interested in “Do It Yourself” projects, including home improvements and construction, wood worki...
The number of Digital Platforms that have the Person.
Person has been successfully on-boarded into LiveRamp, IdentityLink, or Oracle BlueKai.
Interested in weight control or weight loss. May purchase weight loss products or publications.
Indicates if the email address is deployable.
The bar code for the postal route, assigned to the physical address.
The bar code for the postal route, assigned to the physical address.
The deliverability status of the email address.
The date of birth of the child.
The person's date of birth.
Purchases magazines that are published on a regular basis and contain stories about the most curr...
Interested in culture and the arts, including art, antiques, opera, museums, theatre, etc.
The combined statistical area code where the person resides.
The combined statistical area code where the place is located.
Interested in or has gone on cruises.
Interested in crocheting, shown by reading related magazines or purchasing crocheting supplies.
Used a credit card to make a direct marketing purchase.
The total number of Credit Card Types associated with the person.
Indicates types of credit cards the person has.
The number of credit cards associated with the person.
The date and time the vehicle detail was created.
The date and time the email record was created.
The date and time when the child detail was created.
The date and time the cell phone detail was created.
The date and time the real estate detail was created.
The date and time the mortgage detail was created.
The date and time the family interests detail was created.
The date and time the family was created.
The date and time the person record was created.
The date and time when the place record was created.
Interested in crafts, including crochet, sewing, knitting, needlepoint, quilting, jewelry, cerami...
The 3-digit county code based on the place's location ZIP code.
The country code of the location.
Interested in beauty related products, including makeup, hair care products, treatments, or publi...
The actual, reported sales revenue for the corporate family.
Determine if the corporation includes franchised branches.
The actual, reported total number of employees at all locations in a corporate family.
nterested in cooking, baking, and all things culinary, including recipes and cooking equipment. I...
The unique ID for the contact.
The detailed type of construction used to build the home.
The type of construction used to build the home.
The type of costruction quality used on the home.
Expressed a preference for a conservative political point of view or party. Includes an indicatio...
Congressional district code associated with the location.
The date when the family was last confirmed.
Interested in personal computers and products used with PCs.
The description of the business.
Interested in laughing, including comic books and strips, cartoons, comedies, etc.
Loyal to or has an affinity towards a specific college. May order checks with school logos/mascot...
Interested in collectibles, including dolls, coins, stamps, stuffed animals, plates, memorabilia,...
The city name for the person.
The city name for the location.
The Central Index Key (CIK) assigned to the corporation for filing with the SEC.
Either purchased or has shown interest in children’s clothing.
The number of children details on the record.
Estimates the number of children in the family.
Has a known history of donating to charitable causes.
The corporate chain for branch locations.
The census tract of the location as defined by the US Census Bureau.
The census tract of the location as defined by the US Census Bureau.
The census block group of the location as defined by the US Census Bureau.
The census block group of the location as defined by the US Census Bureau.
Total number of cell phones associated with the family.
Information on whether the CBSA is a micropolitan or metropolitan area.
Information on whether the CBSA is a micropolitan or metropolitan area.
The core based statistical area where the person resides.
The core based statistical area where the place is located.
Cat owner and/or person who purchases cat related products and reads cat related publications.
Purchased out of a catalog or requested a catalog to be delivered.
Interested in anything automobile related, such as auto parts and tools, restoration, performance...
The carrier route for the location address as assigned by the USPS.
The carrier route for the location address as assigned by the USPS.
Interested in camping, hiking, climbing, etc.
The total number of Business Types associated with the place.
The specific types of business within a particular industry.
Interested in business news, career, and/or products usually associated with running a business,...
The size of the building in square feet.
The source used to populate building square footage.
A unique ID assigned to a group of places in the same building.
The total number of Brands associated with the place.
A list of brands sold by the business.
The number of branches reporting to a headquarter record.
Interested in books including fiction, nonfiction and science fiction.
Interested in boating, sailing, canoeing, kayaking, water skiing, rafting, etc.
Bird watchers, bird feeders, or interested in anything to do with wild birds (versus pet birds).
The total number of Behaviors associated with the family.
Estimated behaviors associated with the family.
Shows an interest in coastal living. Interested in the ocean, beaches, surfing, scuba diving, sno...
Interested in basketball as a spectator, paraphernalia purchaser and/or participant.
The size of the basement in square feet.
Interested in baseball as a spectator, paraphernalia purchaser and/or participant.
Interested in saving money, including coupons, low-cost stores and discount clubs, money-saving s...
Interested in airplanes and other things that fly and can transport things and people (does not i...
The automobile body type of the vehicle.
Interested in auto racing, shown through purchases of related products or materials.
A unique ID for the real estate property.
Either Asian in descent, speaks an Asian language, follows an Asian-based religion, or is interes...
The date the family moved into the location.
The total number of Ancestor Headquarters associated with the place.
The full list of all ancestors in the corporate family.
An American history buff, interested specifically in American history, patriotic themes, and/or v...
An additional business name or DBA for the place.
The age of the child.
age
The age of the individual.
Either African-American in descent, speaks an African language, or is interested in African-Ameri...
The total number of Affiliation IDs associated with the place.
A list of organizations the place is affiliated with.
The number of adults in the family.
The type of address for the location.
The type of address for the location.
SHA-256 encrypted hash of the email address.
MD5 encrypted hash of the email address.
The date when the business changed location.
The email address of the person or family.
An additional phone number for the place.
Indicates that someone in the family is active duty military. Includes all military branches.
Cell phone number was used to make a call within the last month.
Indicates the person is an active consumer.
The size of the property in acres.
The date of the most recent recorded transaction
Cell phone matched to a cell phone plan in the family.
The person has purchased or expressed interest in shoes, purses, belts, jewelry, etc.
The type of air conditioning used to cool the home.