Data Dictionary

Places People B2C Links
414 records

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Name Type Description
string The zip+4 code for the person.
string The zip+4 code for the place.
string The 5-digit ZIP Code for the person.
string The 5-digit ZIP Code for the place.
string The link to the place's YouTube channel or company video.
string The link to the place on Yelp.
integer The year the home was built.
string The unique identifier for a Workplace.
boolean The place is a work at home business.
integer Either purchased or has shown interest in more upscale, trendy, fashionable women’s clothing.
integer Either purchased or has shown interest in women’s clothing.
integer Interested in the environment and/or wildlife.
integer An estimation of white collar workers at the place.
date Month and year of impending wedding.
string The primary homepage URL of the business.
boolean An estimation on whether the place is located in a wealthy area.
string The unique Vehicle Identification Number of the vehicle.
date The date the email address was most recently verified.
date The date the business was most recently verified.
string The source of the email address.
string The vendor that owns the cell phone.
string The vendor that owns the individual's data.
integer The number of vehicles associated with the family.
time The date and time when the b2c_link was last updated.
string The top-level headquarters of a corporate family.
string The link to the place on Twitter.
integer Interested in watching and purchasing television and movies.
integer Interested in trucks, shown through purchasing custom truck parts and/or reading truck modificati...
integer Interested in traveling. Includes cruises, domestic travel, and recreational vehicles.
string The toll-free phone number for the place.
integer Uses tobacco products such as cigarettes, cigars, and pipe tobacco.
integer The total number of Title Codes associated with the place.
array A list of the individual's job titles.
string The time zone associated with the location.
boolean Indicates whether place is located in a territory.
integer Interested in tennis as a spectator, paraphernalia purchaser and/or participant.
integer Interested in new and high tech electronic products such as HDTVs, digital video cameras, digital...
integer Interested in sweepstake offers or money making schemes.
integer The total number of suppressed fields for the email.
integer The total number of Suppressed Fields associated with the place.
array The list of fields on the email that are suppressed.
array The list of fields that are suppressed from display.
boolean Cell phone is on the National Do Not Call Registry.
boolean The place is suppressed from customer feeds.
string The description for the suite number.
string The unit or apartment number of the person.
string The unit or apartment number.
string The location address of the person.
string The location address of the place.
string The abbreviation used to identify the company on a stock market.
string The Stock Exchange where the corporation conducts trading activity.
integer Interested in stationery products such as letterheads, envelopes, etc.
string The state of the person.
string The state or province of the place.
integer The size of the home in square feet.
string An estimate of the space the place occupies.
integer Interested in sports as a spectator, paraphernalia purchaser and/or participant. Includes basebal...
integer Quality of a person's neighborhood on the socio-economic continuum
integer Interested in soccer as a spectator, paraphernalia purchaser and/or participant.
integer Interested in skiing as a spectator, paraphernalia purchaser and/or participant.
date Month and year an individual was identified as newly single.
integer The total number of SIC Codes associated with the place.
array The lines of business represented by Standard Industrial Classification codes.
string The unique identifier for counties based on the Standard Geographical Classification (SGC).
integer Interested in sewing, shown by reading related magazines or purchasing sewing supplies.
integer Interested in senior citizen products. Does not indicate the person is actually a senior citizen.
integer A sum of the property values associated with second mortgages.
integer Interested primarily in science fiction books.
integer Interested in science such as physics, astronomy, etc.
integer The price the home sold at.
integer The month of the property sale.
date_range The date of property sale.
integer Interested in or travels using recreational vehicles.
string The likelihood of reputation risk in marketing campaigns.
integer The total number of Religious Denominations associated with the place.
array The religious denomination of the church or other house of worship.
integer Interested in religion, going to church, and/or religious products.
boolean Indicates the person is a registered voter.
integer Interested in quilting, shown by reading related magazines or purchasing quilting supplies.
boolean Indicates whether the place is publicly accessible.
string The professional degree or title of the individual.
integer The total number of Professional Specialties associated with the place.
array The specialty within professional lines of business.
string The primary line of business represented by a Standard Industrial Classification code.
string The primary line of business represented by a North American Industry Classification System code.
boolean Indicates the family is the primary family at the residence.
boolean Information on whether the individual is the primary contact for the location.
boolean Cell phone is prepaid.
integer Interested in Premium Mail Purchases
date Month and year of impending birth.
boolean Indicates the family is likely to make financial investments.
string The postal code for the person's address.
string The postal code for the location address.
float The actual population density of the city.
string The population size of the city by ZIP code.
boolean Indicates the presence of a pool at the home.
string The person's political party affiliation.
string The type of match to the Places database.
string The type of place within a corporation.
string The link to the place on Pinterest.
integer Interested in photography through the use of related publications, purchases of cameras, photogra...
integer The total number of Phones associated with the person.
array Telephone numbers associated with the family.
string Phone number of the cell phone.
string The telephone number for the place.
integer Interested in or an owner of pets. Includes cats and dogs.
integer Interested in personalized products such as monograms, personalized checks, etc.
integer Interested in personal finance, investments, retirement planning, etc.
integer The total number of Payment Types accepted by the place.
array The types of payments accepted at the location.
boolean Indicates the person is a parent, expecting parent, or potential parent.
date The date when ownership of the place changed.
boolean The individual is directly associated with the property mortgage.
boolean Indicates that the person record to which this vehicle is attached is the primary owner of the ve...
integer Interested in outdoor activities. Includes boating, camping, fishing and hunting.
date Date the place went out of business.
date The date when the place opened for business.
integer Driven miles as recorded by the vehicle.
integer The number of places at a multi-tenant location.
integer The number of rooms in the home.
integer The total number of fireplaces in the home.
integer The number of bedrooms in the home.
float The number of bathrooms in the home.
integer Interested primarily in non-fiction books.
date Month and year baby was born.
integer Interested in needlepoint, shown by reading related magazines or purchasing needlepoint supplies.
string The place's common, recognized name, or "doing business as" name.
integer The total number of NAICS Codes associated with the place.
array The lines of business represented by North American Industry Classification System codes.
integer Interested in music and/or music playing equipment.
boolean The location is a Multi-Family Dwelling Unit.
integer Reads motorcycle magazines and/or buys motorcycle parts and supplies. Includes ATVs.
integer Interested in get-rich-quick materials and opportunities.
integer The model year of the vehicle.
string The model of the vehicle.
integer Either purchased or has shown interest in more upscale, trendy, fashionable men’s clothing.
integer Either purchased or has shown interest in men’s clothing.
boolean Indicates the email is licensed for match only.
date Month and year of wedding.
boolean The marketable status of the email address.
string An identifier to map the individual to entries delivered by other Data Axle products.
geo_point Pinpointed latitude and longitude for the physical building.
string Describes the contact's position relative to others in their organization.
string The manufacturer of the vehicle.
string The mailing address of the person or family.
string The deliverability score of the location address.
string The deliverability score of the location address.
string The 4-digit ZIP extension for the mailing address.
string The 5-digit ZIP code for the mailing address.
string The type of mailing address for the business.
string The state or province of the mailing address.
string The deliverability score of the mailing address.
string The postal code for the mailing address.
string The bar code for the postal route, assigned to the mailing address.
string The town or municipality where the place receives mail.
string The carrier route for the mailing address as assigned by the USPS.
string The PO Box or RR Box of the place.
boolean Indicates the family has made a mail order.
integer_range The number of years since the family responded to mail offers.
integer Has one or more magazine subscriptions.
boolean The vehicle is luxury class.
float The longitude of the place.
string The link to the place's logo image.
integer_range The actual number of deliverable units identified at the location.
integer An estimation of the place's sales revenue.
string The relationship to the primary business at a location
string The primary business at a location with multiple places.
integer_range The actual number of deliverable families identified at the location.
integer The number of employees who work at this place.
string The general contact email for the place.
string Identifies the type of mortgage loan on the property.
integer The amount of the mortgage loan.
string The link to the place on LinkedIn.
integer The match confidence of an executive to the workplace and home.
integer The lifestyle segment of the family.
integer Expressed a preference for a liberal political point of view or party. Includes an indication of ...
integer Total number of legal names at a place
array The legal names of the Place.
float The latitude of the place.
string The last name of the individual.
integer The total number of languages spoken at the place.
array The languages spoken at the place.
string The name of the complex, building, or mall where the place resides.
integer Interested in knitting, shown by reading related magazines or purchasing knitting supplies.
integer The total number of Job Titles associated with the contact.
array Descriptive label of the individual's job
integer Describes the type of work an employee performs in their organization.
integer Has internet access and/or makes purchases online.
string The link to the place on Instagram.
integer Uses motivational and/or self-help products, seminars, magazines, etc. Includes non-religious ins...
string The unique identifier for a Place.
date The date the business was determined to be in business.
string The operational status of the business.
boolean The vehicle is an import.
string The unique id for the vehicle.
string The unique ID for the email.
string The unique ID for the child.
string Unique id for the cell phone.
string The unique ID for the real estate detail.
string The unique ID for the mortgage detail.
string The unique ID for the life event detail.
string The unique ID for the interests detail.
string The unique ID for the family detail.
integer Interested in hunting and/or guns.
integer Interested in horses and horse riding.
boolean The family owns their home.
integer Purchases home office products such as paper, printers, fax machines, etc.
string The unique identifier for the home.
integer Subscribes to interior decorating magazines, receives home interior catalogs, or purchases home i...
integer Interested in hockey as a spectator, paraphernalia purchaser and/or participant.
integer Interested in hobbies such as model building, scrapbooking, numismatism, philately, etc.
integer Generally interested in history. May read history books or purchase historical items. Includes am...
integer The total number of Historical Names associated with the place.
array Previously used names for the business.
integer Either Hispanic in descent, speaks Spanish, or is interested in Hispanic products.
string The type of system used to heat the home.
integer nterested in health and/or self improvement. Includes dieting and fitness.
string The direct headquarters of this place in its corporate family.
boolean The family owns properties other than their residence.
boolean The presence of a shopping cart on the business's website.
string Information on whether the business is growing or shrinking a significant percentage.
integer The propensity for the business to be a green adopter.
boolean The family has a grandparent living in the home.
boolean Indicates the person is a grandparent.
integer Interested in gourmet and upscale products such as fine foods, wines, and other expensive items.
integer Interested in golf as a spectator, paraphernalia purchaser and/or participant.
integer Gives gifts to other people through gift catalogs, sending gift magazine subscriptions, etc.
geo_point Latitude and longitude for the person.
string The precision level of the geocoordinate.
string The precision level of the latitude and longitude.
string The generational suffix of the person.
string The gender of the child.
string The gender of the individual.
integer Interested in gardening and plants, both indoors and outdoors, decorative and edible.
boolean Indicates the presence of a garage on the property.
integer Interested in a variety of games, including computer games, traditional board games, puzzles, etc.
integer Interested in games of chance, including casino gambling and lotteries.
string The fuel type of the vehicle.
string The link to the place on Foursquare.
integer The place's ranking on the Fortune Magazine Top 1000 list.
boolean The place is owned by a corporation outside the US or Canada.
integer Interested in football as a spectator, paraphernalia purchaser and/or participant.
integer Interested in physical fitness and exercise, including running, biking, walking, weight lifting, ...
integer Interested in fishing, saltwater and/or freshwater.
string The month the place's fiscal year ends.
string The first name of the individual.
string The unique identifier for counties based on the Federal Information Processing Standards (FIPS).
string The unique identifier for counties based on the Federal Information Processing Standards (FIPS).
string The type of finance used on the mortgage loan.
integer Interested primarily in fiction books.
boolean Indicates the Place is a contractor for the federal government.
string The fax number for the place.
integer Interested in rural America, country living, and/or farming.
boolean Indicates whether the email was matched to the person's family.
string The unique ID for the family detail.
integer Lives in a household with children and/or purchases children’s products or family and child magaz...
string The link to the place on Facebook.
integer_range The estimated wealth of the family.
integer_range The estimated expenses the family spends on vacations.
string Estimated religious affiliation of the person.
string Estimated primary language of the person.
date_range Estimates when the place opened for business.
integer The estimated monthly payment for the mortgage.
string Estimates if the person is married.
integer Estimates the number of employees who work at this location.
integer_range The estimated loan to value ratio.
integer_range An estimate of a family's liquid assets.
string Estimated spoken language of the person.
float The interest rate on the mortgage loan.
integer_range The estimated income range of the family.
integer The estimated income of the family.
integer_range An estimate of the current home value.
boolean Estimates if the family owns their home.
integer_range An estimate of the current home equity.
boolean Indicates the person is the head of their family.
boolean Estimates there are children in the family.
integer_range Estimates the number of vehicles owned or used by the location.
string Estimated ethnicity of the person.
string Estimated ethnic group of the person.
string The highest education level within the family.
integer Estimates disposable income of the family.
date_range A range representing an estimation of the person's date of birth.
boolean Estimates if the family uses credit cards as revolving loans.
string Estimated country of origin of the person.
integer Estimates total sales revenue for the corporate family.
integer Estimates the total number of employees at all locations in a corporate family.
date_range A range that estimates the date the family moved into the residence.
integer The number of emails on the person record.
integer Interested in electronics, such as home and auto stereos, video equipment, etc. Does not include ...
integer The total number of EINs associated with the place.
array The employer identification number (EIN) of the business.
integer Estimate of a person's economic stability
string The ID of the valid record that this place is a duplicate of.
integer Primarily travels within the borders of the United States.
integer Dog owner and/or person who purchases dog related products and reads dog related publications.
boolean Indicates mail should not be sent to the family.
string A geographic area based on designated market areas.
string The designated market area of the location.
integer The rank of the county based on total number of families.
integer Interested in “Do It Yourself” projects, including home improvements and construction, wood worki...
integer The number of Digital Platforms that have the Person.
array Person has been successfully on-boarded into LiveRamp, IdentityLink, or Oracle BlueKai.
integer Interested in weight control or weight loss. May purchase weight loss products or publications.
string The bar code for the postal route, assigned to the physical address.
string The bar code for the postal route, assigned to the physical address.
boolean The deliverability status of the email address.
date The date of birth of the child.
date The person's date of birth.
integer Purchases magazines that are published on a regular basis and contain stories about the most curr...
integer Interested in culture and the arts, including art, antiques, opera, museums, theatre, etc.
string The combined statistical area code where the person resides.
string The combined statistical area code where the place is located.
integer Interested in or has gone on cruises.
integer Interested in crocheting, shown by reading related magazines or purchasing crocheting supplies.
integer Used a credit card to make a direct marketing purchase.
integer The total number of Credit Card Types associated with the person.
array Indicates types of credit cards the person has.
integer The number of credit cards associated with the person.
time The date and time the vehicle detail was created.
time The date and time the email record was created.
time The date and time when the child detail was created.
time The date and time the cell phone detail was created.
time The date and time the real estate detail was created.
time The date and time the mortgage detail was created.
time The date the life event detail was created.
time The date and time the family interests detail was created.
time The date and time the family was created.
time The date and time the person record was created.
time The date and time when the place record was created.
integer Interested in crafts, including crochet, sewing, knitting, needlepoint, quilting, jewelry, cerami...
string The 3-digit county code based on the place's location ZIP code.
string The country code of the location.
integer Interested in beauty related products, including makeup, hair care products, treatments, or publi...
integer The actual, reported sales revenue for the corporate family.
boolean Determine if the corporation includes franchised branches.
integer The actual, reported total number of employees at all locations in a corporate family.
integer nterested in cooking, baking, and all things culinary, including recipes and cooking equipment. I...
string The unique ID for the contact.
integer Expressed a preference for a conservative political point of view or party. Includes an indicatio...
string Congressional district code associated with the location.
date The date when the family was last confirmed.
integer Interested in personal computers and products used with PCs.
string The description of the business.
integer Interested in laughing, including comic books and strips, cartoons, comedies, etc.
integer Loyal to or has an affinity towards a specific college. May order checks with school logos/mascot...
integer Interested in collectibles, including dolls, coins, stamps, stuffed animals, plates, memorabilia,...
string The city name for the person.
string The city name for the location.
string The Central Index Key (CIK) assigned to the corporation for filing with the SEC.
integer Either purchased or has shown interest in children’s clothing.
integer The number of children details on the record.
integer Estimates the number of children in the family.
integer Has a known history of donating to charitable causes.
string The corporate chain for branch locations.
string The census tract of the location as defined by the US Census Bureau.
string The census tract of the location as defined by the US Census Bureau.
string The census block group of the location as defined by the US Census Bureau.
string The census block group of the location as defined by the US Census Bureau.
integer Total number of cell phones associated with the family.
string Information on whether the CBSA is a micropolitan or metropolitan area.
string Information on whether the CBSA is a micropolitan or metropolitan area.
string The core based statistical area where the person resides.
string The core based statistical area where the place is located.
integer Cat owner and/or person who purchases cat related products and reads cat related publications.
integer Purchased out of a catalog or requested a catalog to be delivered.
integer Interested in anything automobile related, such as auto parts and tools, restoration, performance...
string The carrier route for the location address as assigned by the USPS.
string The carrier route for the location address as assigned by the USPS.
integer Interested in camping, hiking, climbing, etc.
integer The total number of Business Types associated with the place.
array The specific types of business within a particular industry.
integer Interested in business news, career, and/or products usually associated with running a business,...
string A unique ID assigned to a group of places in the same building.
integer The total number of Brands associated with the place.
array A list of brands sold by the business.
integer The number of branches reporting to a headquarter record.
integer Interested in books including fiction, nonfiction and science fiction.
integer Interested in boating, sailing, canoeing, kayaking, water skiing, rafting, etc.
integer Bird watchers, bird feeders, or interested in anything to do with wild birds (versus pet birds).
integer The total number of Behaviors associated with the family.
array Estimated behaviors associated with the family.
integer Shows an interest in coastal living. Interested in the ocean, beaches, surfing, scuba diving, sno...
integer Interested in basketball as a spectator, paraphernalia purchaser and/or participant.
integer Interested in baseball as a spectator, paraphernalia purchaser and/or participant.
integer Interested in saving money, including coupons, low-cost stores and discount clubs, money-saving s...
integer Interested in airplanes and other things that fly and can transport things and people (does not i...
string The automobile body type of the vehicle.
integer Interested in auto racing, shown through purchases of related products or materials.
string A unique ID for the real estate property.
integer Either Asian in descent, speaks an Asian language, follows an Asian-based religion, or is interes...
date The date the family moved into the location.
integer The total number of Ancestor Headquarters associated with the place.
array The full list of all ancestors in the corporate family.
integer An American history buff, interested specifically in American history, patriotic themes, and/or v...
string An additional business name or DBA for the place.
integer The age of the child.
age
integer The age of the individual.
integer Either African-American in descent, speaks an African language, or is interested in African-Ameri...
integer The total number of Affiliation IDs associated with the place.
array A list of organizations the place is affiliated with.
integer The number of adults in the family.
string The type of address for the location.
string The type of address for the location.
string SHA-256 encrypted hash of the email address.
string MD5 encrypted hash of the email address.
date The date when the business changed location.
string The email address of the person or family.
string An additional phone number for the place.
boolean Cell phone number was used to make a call within the last month.
boolean Indicates the person is an active consumer.
float The size of the property in acres.
date The date the vehicle was acquired on.
boolean Cell phone matched to a cell phone plan in the family.
integer The person has purchased or expressed interest in shoes, purses, belts, jewelry, etc.