Data Dictionary

Places People B2C Links
448 records

Browse and learn about available fields.

Name Description
The type of air conditioning used to cool the home.
The person has purchased or expressed interest in shoes, purses, belts, jewelry, etc.
Cell phone matched to a cell phone plan in the family.
The date the vehicle was acquired on.
The size of the property in acres.
Indicates the person is an active consumer.
Cell phone number was used to make a call within the last month.
Indicates that someone in the family is active duty military. Includes all military branches.
An additional phone number for the place.
The email address of the person or family.
The date when the business changed location.
MD5 encrypted hash of the email address.
SHA-256 encrypted hash of the email address.
The type of address for the location.
The type of address for the location.
The number of adults in the family.
A list of organizations the place is affiliated with.
The total number of Affiliation IDs associated with the place.
Either African-American in descent, speaks an African language, or is interested in African-Ameri...
age
The age of the individual.
The age of the child.
An additional business name or DBA for the place.
An American history buff, interested specifically in American history, patriotic themes, and/or v...
The full list of all ancestors in the corporate family.
The total number of Ancestor Headquarters associated with the place.
The date the family moved into the location.
Either Asian in descent, speaks an Asian language, follows an Asian-based religion, or is interes...
A unique ID for the real estate property.
Interested in auto racing, shown through purchases of related products or materials.
The automobile body type of the vehicle.
Interested in airplanes and other things that fly and can transport things and people (does not i...
Interested in saving money, including coupons, low-cost stores and discount clubs, money-saving s...
Interested in baseball as a spectator, paraphernalia purchaser and/or participant.
The size of the basement in square feet.
Interested in basketball as a spectator, paraphernalia purchaser and/or participant.
Shows an interest in coastal living. Interested in the ocean, beaches, surfing, scuba diving, sno...
Estimated behaviors associated with the family.
The total number of Behaviors associated with the family.
Bird watchers, bird feeders, or interested in anything to do with wild birds (versus pet birds).
Interested in boating, sailing, canoeing, kayaking, water skiing, rafting, etc.
Interested in books including fiction, nonfiction and science fiction.
The number of branches reporting to a headquarter record.
A list of brands sold by the business.
The total number of Brands associated with the place.
A unique ID assigned to a group of places in the same building.
The source used to populate building square footage.
The size of the building in square feet.
Interested in business news, career, and/or products usually associated with running a business,...
The specific types of business within a particular industry.
The total number of Business Types associated with the place.
Interested in camping, hiking, climbing, etc.
The carrier route for the location address as assigned by the USPS.
The carrier route for the location address as assigned by the USPS.
Interested in anything automobile related, such as auto parts and tools, restoration, performance...
Purchased out of a catalog or requested a catalog to be delivered.
Cat owner and/or person who purchases cat related products and reads cat related publications.
The core based statistical area where the place is located.
The core based statistical area where the person resides.
Information on whether the CBSA is a micropolitan or metropolitan area.
Information on whether the CBSA is a micropolitan or metropolitan area.
Total number of cell phones associated with the family.
The census block group of the location as defined by the US Census Bureau.
The census block group of the location as defined by the US Census Bureau.
The census tract of the location as defined by the US Census Bureau.
The census tract of the location as defined by the US Census Bureau.
The corporate chain for branch locations.
Has a known history of donating to charitable causes.
Estimates the number of children in the family.
The number of children details on the record.
Either purchased or has shown interest in children’s clothing.
The Central Index Key (CIK) assigned to the corporation for filing with the SEC.
The city name for the location.
The city name for the person.
Interested in collectibles, including dolls, coins, stamps, stuffed animals, plates, memorabilia,...
Loyal to or has an affinity towards a specific college. May order checks with school logos/mascot...
Interested in laughing, including comic books and strips, cartoons, comedies, etc.
The description of the business.
Interested in personal computers and products used with PCs.
The date when the family was last confirmed.
Congressional district code associated with the location.
Expressed a preference for a conservative political point of view or party. Includes an indicatio...
The type of costruction quality used on the home.
The type of construction used to build the home.
The detailed type of construction used to build the home.
The unique ID for the contact.
nterested in cooking, baking, and all things culinary, including recipes and cooking equipment. I...
The actual, reported total number of employees at all locations in a corporate family.
Determine if the corporation includes franchised branches.
The actual, reported sales revenue for the corporate family.
Interested in beauty related products, including makeup, hair care products, treatments, or publi...
The country code of the location.
The 3-digit county code based on the place's location ZIP code.
Interested in crafts, including crochet, sewing, knitting, needlepoint, quilting, jewelry, cerami...
The date and time when the place record was created.
The date and time the person record was created.
The date and time the family was created.
The date and time the family interests detail was created.
The date and time the mortgage detail was created.
The date and time the real estate detail was created.
The date and time the cell phone detail was created.
The date and time when the child detail was created.
The date and time the email record was created.
The date and time the vehicle detail was created.
The number of credit cards associated with the person.
Indicates types of credit cards the person has.
The total number of Credit Card Types associated with the person.
Used a credit card to make a direct marketing purchase.
Interested in crocheting, shown by reading related magazines or purchasing crocheting supplies.
Interested in or has gone on cruises.
The combined statistical area code where the place is located.
The combined statistical area code where the person resides.
Interested in culture and the arts, including art, antiques, opera, museums, theatre, etc.
Purchases magazines that are published on a regular basis and contain stories about the most curr...
The person's date of birth.
The date of birth of the child.
The deliverability status of the email address.
The bar code for the postal route, assigned to the physical address.
The bar code for the postal route, assigned to the physical address.
Indicates if the email address is deployable.
Interested in weight control or weight loss. May purchase weight loss products or publications.
Person has been successfully on-boarded into LiveRamp, IdentityLink, or Oracle BlueKai.
The number of Digital Platforms that have the Person.
Interested in “Do It Yourself” projects, including home improvements and construction, wood worki...
The rank of the county based on total number of families.
The designated market area of the location.
A geographic area based on designated market areas.
Indicates mail should not be sent to the family.
Dog owner and/or person who purchases dog related products and reads dog related publications.
Primarily travels within the borders of the United States.
The ID of the valid record that this place is a duplicate of.
Estimate of a person's economic stability
The employer identification number (EIN) of the business.
The total number of EINs associated with the place.
The type of electrical wiring in the home.
Interested in electronics, such as home and auto stereos, video equipment, etc. Does not include ...
The number of emails on the person record.
A range that estimates the date the family moved into the residence.
Estimates the total number of employees at all locations in a corporate family.
Estimates total sales revenue for the corporate family.
Estimated country of origin of the person.
Estimates if the family uses credit cards as revolving loans.
A range representing an estimation of the person's date of birth.
Estimates disposable income of the family.
The highest education level within the family.
Estimated ethnic group of the person.
Estimated ethnicity of the person.
Estimates the number of vehicles owned or used by the location.
Estimates there are children in the family.
Indicates the person is the head of their family.
An estimate of the current home equity.
Estimates if the family owns their home.
An estimate of the current home value.
Indicates the Home Value is reported
The estimated income of the family.
The estimated income range of the family.
The interest rate on the mortgage loan.
Estimated spoken language of the person.
An estimate of a family's liquid assets.
The estimated loan to value ratio.
Estimates the number of employees who work at this location.
Estimates if the person is married.
The estimated monthly payment for the mortgage.
Estimates when the place opened for business.
Estimated primary language of the person.
Estimated religious affiliation of the person.
The estimated expenses the family spends on vacations.
The estimated wealth of the family.
The type or finish of the exterior walls of the home.
The link to the place on Facebook.
Lives in a household with children and/or purchases children’s products or family and child magaz...
The unique ID for the family detail.
Indicates whether the email was matched to the person's family.
Interested in rural America, country living, and/or farming.
The fax number for the place.
Indicates the Place is a contractor for the Federal government.
Interested primarily in fiction books.
The type of finance used on the mortgage loan.
The unique identifier for counties based on the Federal Information Processing Standards (FIPS).
The unique identifier for counties based on the Federal Information Processing Standards (FIPS).
Indicates the presence of a fireplace in the home.
The type of fireplace in the home.
The first name of the individual.
The month the place's fiscal year ends.
Interested in fishing, saltwater and/or freshwater.
Interested in physical fitness and exercise, including running, biking, walking, weight lifting, ...
Interested in football as a spectator, paraphernalia purchaser and/or participant.
The place is owned by a corporation outside the US or Canada.
The place's ranking on the Fortune Magazine Top 1000 list.
The type of foundation of the home.
The link to the place on Foursquare.
The fuel type of the vehicle.
Interested in games of chance, including casino gambling and lotteries.
Interested in a variety of games, including computer games, traditional board games, puzzles, etc.
Indicates the presence of a garage on the property.
The size of the garage or parking area in square feet.
Interested in gardening and plants, both indoors and outdoors, decorative and edible.
The gender of the individual.
The gender of the child.
The generational suffix of the person.
The precision level of the latitude and longitude.
The precision level of the geocoordinate.
Latitude and longitude of the place.
Latitude and longitude for the person.
Gives gifts to other people through gift catalogs, sending gift magazine subscriptions, etc.
Interested in golf as a spectator, paraphernalia purchaser and/or participant.
Interested in gourmet and upscale products such as fine foods, wines, and other expensive items.
Indicates the person is a grandparent.
The family has a grandparent living in the home.
The propensity for the business to be a green adopter.
The size of the building in square feet.
The size of the living and non-living areas in square feet.
The size of the ground floor area in square feet.
Information on whether the business is growing or shrinking a significant percentage.
The business is exchanging goods and services over the internet
The family owns properties other than their residence.
The direct headquarters of this place in its corporate family.
nterested in health and/or self improvement. Includes dieting and fitness.
The type of system used to heat the home.
The detailed type of system used to heat the home.
Either Hispanic in descent, speaks Spanish, or is interested in Hispanic products.
Previously used names for the business.
The total number of Historical Names associated with the place.
Generally interested in history. May read history books or purchase historical items. Includes am...
Interested in hobbies such as model building, scrapbooking, numismatism, philately, etc.
Interested in hockey as a spectator, paraphernalia purchaser and/or participant.
Subscribes to interior decorating magazines, receives home interior catalogs, or purchases home i...
The type of fuel used to heat the home.
The unique identifier for the home.
Purchases home office products such as paper, printers, fax machines, etc.
The family owns their home.
Interested in horses and horse riding.
The physical condition of the home.
Interested in hunting and/or guns.
The unique ID for the family detail.
The unique ID for the interests detail.
The unique ID for the mortgage detail.
The unique ID for the real estate detail.
Unique id for the cell phone.
The unique ID for the child.
The unique ID for the email.
The unique id for the vehicle.
The vehicle is an import.
The operational status of the business.
The date the business was determined to be in business.
The unique identifier for a Place.
Uses motivational and/or self-help products, seminars, magazines, etc. Includes non-religious ins...
The link to the place on Instagram.
Has internet access and/or makes purchases online.
Describes the type of work an employee performs in their organization.
Descriptive label of the individual's job
The total number of Job Titles associated with the contact.
Interested in knitting, shown by reading related magazines or purchasing knitting supplies.
The name of the complex, building, or mall where the place resides.
The languages spoken at the place.
The total number of languages spoken at the place.
The last name of the individual.
The latitude of the place.
The legal names of the Place.
Total number of legal names at a place
Expressed a preference for a liberal political point of view or party. Includes an indication of ...
The lifestyle segment of the family.
The match confidence of an executive to the workplace and home.
The link to the place on LinkedIn.
The size of the living area in square feet.
The amount of the mortgage loan.
Identifies the type of mortgage loan on the property.
The general contact email for the place.
The number of employees who work at this place.
The actual number of deliverable families identified at the location.
The primary business at a location with multiple places.
The relationship to the primary business at a location
An estimation of the place's sales revenue.
The actual number of deliverable units identified at the location.
The link to the place's logo image.
The longitude of the place.
The size of the lot in square feet.
The vehicle is luxury class.
Has one or more magazine subscriptions.
The number of years since the family responded to mail offers.
Indicates the family has made a mail order.
The PO Box or RR Box of the place.
The carrier route for the mailing address as assigned by the USPS.
The town or municipality where the place receives mail.
The bar code for the postal route, assigned to the mailing address.
The postal code for the mailing address.
The deliverability score of the mailing address.
The state or province of the mailing address.
The type of mailing address for the business.
The 5-digit ZIP code for the mailing address.
The 4-digit ZIP extension for the mailing address.
The deliverability score of the location address.
The deliverability score of the location address.
The mailing address of the person or family.
The manufacturer of the vehicle.
Describes the contact's position relative to others in their organization.
Pinpointed latitude and longitude for the physical building.
An identifier to map the individual to entries delivered by other Data Axle products.
The marketable status of the email address.
Indicates the email is licensed for match only.
Either purchased or has shown interest in men’s clothing.
Either purchased or has shown interest in more upscale, trendy, fashionable men’s clothing.
The model of the vehicle.
The model year of the vehicle.
Interested in get-rich-quick materials and opportunities.
Reads motorcycle magazines and/or buys motorcycle parts and supplies. Includes ATVs.
The location is a Multi-Family Dwelling Unit.
Interested in music and/or music playing equipment.
The lines of business represented by North American Industry Classification System codes.
The total number of NAICS Codes associated with the place.
The place's common, recognized name, or "doing business as" name.
Interested in needlepoint, shown by reading related magazines or purchasing needlepoint supplies.
Interested primarily in non-fiction books.
The number of bathrooms in the home.
The number of bedrooms in the home.
The total number of fireplaces in the home.
The number of full bathrooms in the home.
The number of half bathrooms in the home.
The number of rooms in the home.
The number of stories associated with the home.
The number of places at a multi-tenant location.
Driven miles as recorded by the vehicle.
The date when the place opened for business.
Date the place went out of business.
Interested in outdoor activities. Includes boating, camping, fishing and hunting.
Indicates that the person record to which this vehicle is attached is the primary owner of the ve...
The individual is directly associated with the property mortgage.
The date when ownership of the place changed.
Indicates the person is a parent, expecting parent, or potential parent.
Estimates the persons political partisanship.
The types of payments accepted at the location.
The total number of Payment Types accepted by the place.
Interested in personal finance, investments, retirement planning, etc.
Interested in personalized products such as monograms, personalized checks, etc.
Interested in or an owner of pets. Includes cats and dogs.
The telephone number for the place.
Phone number of the cell phone.
Telephone numbers associated with the family.
The total number of Phones associated with the person.
Interested in photography through the use of related publications, purchases of cameras, photogra...
The link to the place on Pinterest.
The type of place within a corporation.
The type of match to the Places database.
The person's political party affiliation.
Indicates the presence of a pool at the home.
The type of pool at the home.
The population size of the city by ZIP code.
The actual population density of the city.
The postal code for the location address.
The postal code for the person's address.
Indicates the family is likely to make financial investments.
Interested in Premium Mail Purchases
Cell phone is prepaid.
Information on whether the individual is the primary contact for the location.
Indicates the family is the primary family at the residence.
The primary line of business represented by a North American Industry Classification System code.
The primary line of business represented by a Standard Industrial Classification code.
The specialty within professional lines of business.
The total number of Professional Specialties associated with the place.
The professional degree or title of the individual.
Indicates whether the place is publicly accessible.
Interested in quilting, shown by reading related magazines or purchasing quilting supplies.
Indicates the person is a registered voter.
Interested in religion, going to church, and/or religious products.
The religious denomination of the church or other house of worship.
The total number of Religious Denominations associated with the place.
The likelihood of reputation risk in marketing campaigns.
The type of roof covering on the home.
The shape of the roof on the home.
Interested in or travels using recreational vehicles.
The date of property sale.
Indicates the Sale Date is reported
The month of the property sale.
The price the home sold at.
Indicates the Sale Price is reported
Interested in science such as physics, astronomy, etc.
Interested primarily in science fiction books.
The amount of the second mortgage loan on the property.
Identifies the loan type of the second mortgage loan.
A sum of the property values associated with second mortgages.
Interested in senior citizen products. Does not indicate the person is actually a senior citizen.
The type of sewer system on the property.
Interested in sewing, shown by reading related magazines or purchasing sewing supplies.
The unique identifier for counties based on the Standard Geographical Classification (SGC).
The lines of business represented by Standard Industrial Classification codes.
The total number of SIC Codes associated with the place.
Interested in skiing as a spectator, paraphernalia purchaser and/or participant.
Interested in soccer as a spectator, paraphernalia purchaser and/or participant.
Quality of a person's neighborhood on the socio-economic continuum
Interested in sports as a spectator, paraphernalia purchaser and/or participant. Includes basebal...
An estimate of the space the place occupies.
The size of the home in square feet.
The state or province of the place.
The state of the person.
Interested in stationery products such as letterheads, envelopes, etc.
The Stock Exchange where the corporation conducts trading activity.
The abbreviation used to identify the company on a stock market.
The location address of the place.
The location address of the person.
The type of style for the home.
The unit or apartment number.
The unit or apartment number of the person.
The description for the suite number.
The place is suppressed from customer feeds.
Cell phone is on the National Do Not Call Registry.
The list of fields that are suppressed from display.
The list of fields on the email that are suppressed.
The total number of Suppressed Fields associated with the place.
The total number of suppressed fields for the email.
Interested in sweepstake offers or money making schemes.
Interested in new and high tech electronic products such as HDTVs, digital video cameras, digital...
Interested in tennis as a spectator, paraphernalia purchaser and/or participant.
Indicates whether place is located in a territory.
The time zone associated with the location.
A list of the individual's job titles.
The total number of Title Codes associated with the individual.
Uses tobacco products such as cigarettes, cigars, and pipe tobacco.
The toll-free phone number for the place.
Interested in traveling. Includes cruises, domestic travel, and recreational vehicles.
Interested in trucks, shown through purchasing custom truck parts and/or reading truck modificati...
Interested in watching and purchasing television and movies.
The link to the place on Twitter.
The top-level headquarters of a corporate family.
The date and time when the b2c_link was last updated.
The number of vehicles associated with the family.
The vendor that owns the individual's data.
The vendor that owns the cell phone.
The source of the email address.
The date the business was most recently verified.
The date the email address was most recently verified.
Indicates that someone in the family is a veteran.
The unique Vehicle Identification Number of the vehicle.
The type of water service on the property.
An estimation on whether the place is located in a wealthy area.
The primary homepage URL of the business.
An estimation of white collar workers at the place.
Interested in the environment and/or wildlife.
Either purchased or has shown interest in women’s clothing.
Either purchased or has shown interest in more upscale, trendy, fashionable women’s clothing.
The place is a work at home business.
The unique identifier for a Workplace.
The year the home was built.
Indicates the Year Home Built is reported
The link to the place on Yelp.
The link to the place's YouTube channel or company video.
The 5-digit ZIP Code for the place.
The 5-digit ZIP Code for the person.
The zip+4 code for the place.
The zip+4 code for the person.