Data Dictionary

Places People B2C Links
415 records

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Name Type Description
integer The person has purchased or expressed interest in shoes, purses, belts, jewelry, etc.
boolean Cell phone matched to a cell phone plan in the family.
date The date the vehicle was acquired on.
float The size of the property in acres.
boolean Indicates the person is an active consumer.
boolean Cell phone number was used to make a call within the last month.
string An additional phone number for the place.
string The email address of the person or family.
date The date when the business changed location.
string MD5 encrypted hash of the email address.
string SHA-256 encrypted hash of the email address.
string The type of address for the location.
string The type of address for the location.
integer The number of adults in the family.
array A list of organizations the place is affiliated with.
integer The total number of Affiliation IDs associated with the place.
integer Either African-American in descent, speaks an African language, or is interested in African-Ameri...
age
integer The age of the individual.
integer The age of the child.
string An additional business name or DBA for the place.
integer An American history buff, interested specifically in American history, patriotic themes, and/or v...
array The full list of all ancestors in the corporate family.
integer The total number of Ancestor Headquarters associated with the place.
date The date the family moved into the location.
integer Either Asian in descent, speaks an Asian language, follows an Asian-based religion, or is interes...
string A unique ID for the real estate property.
integer Interested in auto racing, shown through purchases of related products or materials.
string The automobile body type of the vehicle.
integer Interested in airplanes and other things that fly and can transport things and people (does not i...
integer Interested in saving money, including coupons, low-cost stores and discount clubs, money-saving s...
integer Interested in baseball as a spectator, paraphernalia purchaser and/or participant.
integer Interested in basketball as a spectator, paraphernalia purchaser and/or participant.
integer Shows an interest in coastal living. Interested in the ocean, beaches, surfing, scuba diving, sno...
array Estimated behaviors associated with the family.
integer The total number of Behaviors associated with the family.
integer Bird watchers, bird feeders, or interested in anything to do with wild birds (versus pet birds).
integer Interested in boating, sailing, canoeing, kayaking, water skiing, rafting, etc.
integer Interested in books including fiction, nonfiction and science fiction.
integer The number of branches reporting to a headquarter record.
array A list of brands sold by the business.
integer The total number of Brands associated with the place.
string A unique ID assigned to a group of places in the same building.
integer Interested in business news, career, and/or products usually associated with running a business,...
array The specific types of business within a particular industry.
integer The total number of Business Types associated with the place.
integer Interested in camping, hiking, climbing, etc.
string The carrier route for the location address as assigned by the USPS.
string The carrier route for the location address as assigned by the USPS.
integer Interested in anything automobile related, such as auto parts and tools, restoration, performance...
integer Purchased out of a catalog or requested a catalog to be delivered.
integer Cat owner and/or person who purchases cat related products and reads cat related publications.
string The core based statistical area where the place is located.
string The core based statistical area where the person resides.
string Information on whether the CBSA is a micropolitan or metropolitan area.
string Information on whether the CBSA is a micropolitan or metropolitan area.
integer Total number of cell phones associated with the family.
string The census block group of the location as defined by the US Census Bureau.
string The census block group of the location as defined by the US Census Bureau.
string The census tract of the location as defined by the US Census Bureau.
string The census tract of the location as defined by the US Census Bureau.
string The corporate chain for branch locations.
integer Has a known history of donating to charitable causes.
integer Estimates the number of children in the family.
integer The number of children details on the record.
integer Either purchased or has shown interest in children’s clothing.
string The Central Index Key (CIK) assigned to the corporation for filing with the SEC.
string The city name for the location.
string The city name for the person.
integer Interested in collectibles, including dolls, coins, stamps, stuffed animals, plates, memorabilia,...
integer Loyal to or has an affinity towards a specific college. May order checks with school logos/mascot...
integer Interested in laughing, including comic books and strips, cartoons, comedies, etc.
string The description of the business.
integer Interested in personal computers and products used with PCs.
date The date when the family was last confirmed.
string Congressional district code associated with the location.
integer Expressed a preference for a conservative political point of view or party. Includes an indicatio...
string The unique ID for the contact.
integer nterested in cooking, baking, and all things culinary, including recipes and cooking equipment. I...
integer The actual, reported total number of employees at all locations in a corporate family.
boolean Determine if the corporation includes franchised branches.
integer The actual, reported sales revenue for the corporate family.
integer Interested in beauty related products, including makeup, hair care products, treatments, or publi...
string The country code of the location.
string The 3-digit county code based on the place's location ZIP code.
integer Interested in crafts, including crochet, sewing, knitting, needlepoint, quilting, jewelry, cerami...
time The date and time when the place record was created.
time The date and time the person record was created.
time The date and time the family was created.
time The date and time the family interests detail was created.
time The date the life event detail was created.
time The date and time the mortgage detail was created.
time The date and time the real estate detail was created.
time The date and time the cell phone detail was created.
time The date and time when the child detail was created.
time The date and time the email record was created.
time The date and time the vehicle detail was created.
integer The number of credit cards associated with the person.
array Indicates types of credit cards the person has.
integer The total number of Credit Card Types associated with the person.
integer Used a credit card to make a direct marketing purchase.
integer Interested in crocheting, shown by reading related magazines or purchasing crocheting supplies.
integer Interested in or has gone on cruises.
string The combined statistical area code where the place is located.
string The combined statistical area code where the person resides.
integer Interested in culture and the arts, including art, antiques, opera, museums, theatre, etc.
integer Purchases magazines that are published on a regular basis and contain stories about the most curr...
date The person's date of birth.
date The date of birth of the child.
boolean The deliverability status of the email address.
string The bar code for the postal route, assigned to the physical address.
string The bar code for the postal route, assigned to the physical address.
integer Interested in weight control or weight loss. May purchase weight loss products or publications.
array Person has been successfully on-boarded into LiveRamp, IdentityLink, or Oracle BlueKai.
integer The number of Digital Platforms that have the Person.
integer Interested in “Do It Yourself” projects, including home improvements and construction, wood worki...
integer The rank of the county based on total number of families.
string The designated market area of the location.
string A geographic area based on designated market areas.
boolean Indicates mail should not be sent to the family.
integer Dog owner and/or person who purchases dog related products and reads dog related publications.
integer Primarily travels within the borders of the United States.
string The ID of the valid record that this place is a duplicate of.
integer Estimate of a person's economic stability
array The employer identification number (EIN) of the business.
integer The total number of EINs associated with the place.
integer Interested in electronics, such as home and auto stereos, video equipment, etc. Does not include ...
integer The number of emails on the person record.
date_range A range that estimates the date the family moved into the residence.
integer Estimates the total number of employees at all locations in a corporate family.
integer Estimates total sales revenue for the corporate family.
string Estimated country of origin of the person.
boolean Estimates if the family uses credit cards as revolving loans.
date_range A range representing an estimation of the person's date of birth.
integer Estimates disposable income of the family.
string The highest education level within the family.
string Estimated ethnic group of the person.
string Estimated ethnicity of the person.
integer_range Estimates the number of vehicles owned or used by the location.
boolean Estimates there are children in the family.
boolean Indicates the person is the head of their family.
integer_range An estimate of the current home equity.
boolean Estimates if the family owns their home.
integer_range An estimate of the current home value.
integer The estimated income of the family.
integer_range The estimated income range of the family.
float The interest rate on the mortgage loan.
string Estimated spoken language of the person.
integer_range An estimate of a family's liquid assets.
integer_range The estimated loan to value ratio.
integer Estimates the number of employees who work at this location.
string Estimates if the person is married.
integer The estimated monthly payment for the mortgage.
date_range Estimates when the place opened for business.
string Estimated primary language of the person.
string Estimated religious affiliation of the person.
integer_range The estimated expenses the family spends on vacations.
integer_range The estimated wealth of the family.
string The link to the place on Facebook.
integer Lives in a household with children and/or purchases children’s products or family and child magaz...
string The unique ID for the family detail.
boolean Indicates whether the email was matched to the person's family.
integer Interested in rural America, country living, and/or farming.
string The fax number for the place.
boolean Indicates the Place is a contractor for the federal government.
integer Interested primarily in fiction books.
string The type of finance used on the mortgage loan.
string The unique identifier for counties based on the Federal Information Processing Standards (FIPS).
string The unique identifier for counties based on the Federal Information Processing Standards (FIPS).
string The first name of the individual.
string The month the place's fiscal year ends.
integer Interested in fishing, saltwater and/or freshwater.
integer Interested in physical fitness and exercise, including running, biking, walking, weight lifting, ...
integer Interested in football as a spectator, paraphernalia purchaser and/or participant.
boolean The place is owned by a corporation outside the US or Canada.
integer The place's ranking on the Fortune Magazine Top 1000 list.
string The link to the place on Foursquare.
string The fuel type of the vehicle.
integer Interested in games of chance, including casino gambling and lotteries.
integer Interested in a variety of games, including computer games, traditional board games, puzzles, etc.
boolean Indicates the presence of a garage on the property.
integer Interested in gardening and plants, both indoors and outdoors, decorative and edible.
string The gender of the individual.
string The gender of the child.
string The generational suffix of the person.
string The precision level of the latitude and longitude.
string The precision level of the geocoordinate.
geo_point Latitude and longitude for the person.
integer Gives gifts to other people through gift catalogs, sending gift magazine subscriptions, etc.
integer Interested in golf as a spectator, paraphernalia purchaser and/or participant.
integer Interested in gourmet and upscale products such as fine foods, wines, and other expensive items.
boolean Indicates the person is a grandparent.
boolean The family has a grandparent living in the home.
integer The propensity for the business to be a green adopter.
string Information on whether the business is growing or shrinking a significant percentage.
boolean The presence of a shopping cart on the business's website.
boolean The family owns properties other than their residence.
string The direct headquarters of this place in its corporate family.
integer nterested in health and/or self improvement. Includes dieting and fitness.
string The type of system used to heat the home.
integer Either Hispanic in descent, speaks Spanish, or is interested in Hispanic products.
array Previously used names for the business.
integer The total number of Historical Names associated with the place.
integer Generally interested in history. May read history books or purchase historical items. Includes am...
integer Interested in hobbies such as model building, scrapbooking, numismatism, philately, etc.
integer Interested in hockey as a spectator, paraphernalia purchaser and/or participant.
integer Subscribes to interior decorating magazines, receives home interior catalogs, or purchases home i...
string The unique identifier for the home.
integer Purchases home office products such as paper, printers, fax machines, etc.
boolean The family owns their home.
integer Interested in horses and horse riding.
integer Interested in hunting and/or guns.
string The unique ID for the family detail.
string The unique ID for the interests detail.
string The unique ID for the life event detail.
string The unique ID for the mortgage detail.
string The unique ID for the real estate detail.
string Unique id for the cell phone.
string The unique ID for the child.
string The unique ID for the email.
string The unique id for the vehicle.
boolean The vehicle is an import.
string The operational status of the business.
date The date the business was determined to be in business.
string The unique identifier for a Place.
integer Uses motivational and/or self-help products, seminars, magazines, etc. Includes non-religious ins...
string The link to the place on Instagram.
integer Has internet access and/or makes purchases online.
integer Describes the type of work an employee performs in their organization.
array Descriptive label of the individual's job
integer The total number of Job Titles associated with the contact.
integer Interested in knitting, shown by reading related magazines or purchasing knitting supplies.
string The name of the complex, building, or mall where the place resides.
array The languages spoken at the place.
integer The total number of languages spoken at the place.
string The last name of the individual.
float The latitude of the place.
array The legal names of the Place.
integer Total number of legal names at a place
integer Expressed a preference for a liberal political point of view or party. Includes an indication of ...
integer The lifestyle segment of the family.
integer The match confidence of an executive to the workplace and home.
string The link to the place on LinkedIn.
integer The amount of the mortgage loan.
string Identifies the type of mortgage loan on the property.
string The general contact email for the place.
integer The number of employees who work at this place.
integer_range The actual number of deliverable families identified at the location.
string The primary business at a location with multiple places.
string The relationship to the primary business at a location
integer An estimation of the place's sales revenue.
integer_range The actual number of deliverable units identified at the location.
string The link to the place's logo image.
float The longitude of the place.
boolean The vehicle is luxury class.
integer Has one or more magazine subscriptions.
integer_range The number of years since the family responded to mail offers.
boolean Indicates the family has made a mail order.
string The PO Box or RR Box of the place.
string The carrier route for the mailing address as assigned by the USPS.
string The town or municipality where the place receives mail.
string The bar code for the postal route, assigned to the mailing address.
string The postal code for the mailing address.
string The deliverability score of the mailing address.
string The state or province of the mailing address.
string The type of mailing address for the business.
string The 5-digit ZIP code for the mailing address.
string The 4-digit ZIP extension for the mailing address.
string The deliverability score of the location address.
string The deliverability score of the location address.
string The mailing address of the person or family.
string The manufacturer of the vehicle.
string Describes the contact's position relative to others in their organization.
geo_point Pinpointed latitude and longitude for the physical building.
string An identifier to map the individual to entries delivered by other Data Axle products.
boolean The marketable status of the email address.
date Month and year of wedding.
boolean Indicates the email is licensed for match only.
integer The number of members in the family.
integer Either purchased or has shown interest in men’s clothing.
integer Either purchased or has shown interest in more upscale, trendy, fashionable men’s clothing.
string The model of the vehicle.
integer The model year of the vehicle.
integer Interested in get-rich-quick materials and opportunities.
integer Reads motorcycle magazines and/or buys motorcycle parts and supplies. Includes ATVs.
boolean The location is a Multi-Family Dwelling Unit.
integer Interested in music and/or music playing equipment.
array The lines of business represented by North American Industry Classification System codes.
integer The total number of NAICS Codes associated with the place.
string The place's common, recognized name, or "doing business as" name.
integer Interested in needlepoint, shown by reading related magazines or purchasing needlepoint supplies.
date Month and year baby was born.
integer Interested primarily in non-fiction books.
float The number of bathrooms in the home.
integer The number of bedrooms in the home.
integer The total number of fireplaces in the home.
integer The number of rooms in the home.
integer The number of places at a multi-tenant location.
integer Driven miles as recorded by the vehicle.
date The date when the place opened for business.
date Date the place went out of business.
integer Interested in outdoor activities. Includes boating, camping, fishing and hunting.
boolean Indicates that the person record to which this vehicle is attached is the primary owner of the ve...
boolean The individual is directly associated with the property mortgage.
date The date when ownership of the place changed.
boolean Indicates the person is a parent, expecting parent, or potential parent.
array The types of payments accepted at the location.
integer The total number of Payment Types accepted by the place.
integer Interested in personal finance, investments, retirement planning, etc.
integer Interested in personalized products such as monograms, personalized checks, etc.
integer Interested in or an owner of pets. Includes cats and dogs.
string The telephone number for the place.
string Phone number of the cell phone.
array Telephone numbers associated with the family.
integer The total number of Phones associated with the person.
integer Interested in photography through the use of related publications, purchases of cameras, photogra...
string The link to the place on Pinterest.
string The type of place within a corporation.
string The type of match to the Places database.
string The person's political party affiliation.
boolean Indicates the presence of a pool at the home.
string The population size of the city by ZIP code.
float The actual population density of the city.
string The postal code for the location address.
string The postal code for the person's address.
boolean Indicates the family is likely to make financial investments.
date Month and year of impending birth.
integer Interested in Premium Mail Purchases
boolean Cell phone is prepaid.
boolean Information on whether the individual is the primary contact for the location.
boolean Indicates the family is the primary family at the residence.
string The primary line of business represented by a North American Industry Classification System code.
string The primary line of business represented by a Standard Industrial Classification code.
array The specialty within professional lines of business.
integer The total number of Professional Specialties associated with the place.
string The professional degree or title of the individual.
boolean Indicates whether the place is publicly accessible.
integer Interested in quilting, shown by reading related magazines or purchasing quilting supplies.
boolean Indicates the person is a registered voter.
integer Interested in religion, going to church, and/or religious products.
array The religious denomination of the church or other house of worship.
integer The total number of Religious Denominations associated with the place.
string The likelihood of reputation risk in marketing campaigns.
integer Interested in or travels using recreational vehicles.
date_range The date of property sale.
integer The month of the property sale.
integer The price the home sold at.
integer Interested in science such as physics, astronomy, etc.
integer Interested primarily in science fiction books.
integer A sum of the property values associated with second mortgages.
integer Interested in senior citizen products. Does not indicate the person is actually a senior citizen.
integer Interested in sewing, shown by reading related magazines or purchasing sewing supplies.
string The unique identifier for counties based on the Standard Geographical Classification (SGC).
array The lines of business represented by Standard Industrial Classification codes.
integer The total number of SIC Codes associated with the place.
date Month and year an individual was identified as newly single.
integer Interested in skiing as a spectator, paraphernalia purchaser and/or participant.
integer Interested in soccer as a spectator, paraphernalia purchaser and/or participant.
integer Quality of a person's neighborhood on the socio-economic continuum
integer Interested in sports as a spectator, paraphernalia purchaser and/or participant. Includes basebal...
string An estimate of the space the place occupies.
integer The size of the home in square feet.
string The state or province of the place.
string The state of the person.
integer Interested in stationery products such as letterheads, envelopes, etc.
string The Stock Exchange where the corporation conducts trading activity.
string The abbreviation used to identify the company on a stock market.
string The location address of the place.
string The location address of the person.
string The unit or apartment number.
string The unit or apartment number of the person.
string The description for the suite number.
boolean The place is suppressed from customer feeds.
boolean Cell phone is on the National Do Not Call Registry.
array The list of fields that are suppressed from display.
array The list of fields on the email that are suppressed.
integer The total number of Suppressed Fields associated with the place.
integer The total number of suppressed fields for the email.
integer Interested in sweepstake offers or money making schemes.
integer Interested in new and high tech electronic products such as HDTVs, digital video cameras, digital...
integer Interested in tennis as a spectator, paraphernalia purchaser and/or participant.
boolean Indicates whether place is located in a territory.
string The time zone associated with the location.
array A list of the individual's job titles.
integer The total number of Title Codes associated with the place.
integer Uses tobacco products such as cigarettes, cigars, and pipe tobacco.
string The toll-free phone number for the place.
integer Interested in traveling. Includes cruises, domestic travel, and recreational vehicles.
integer Interested in trucks, shown through purchasing custom truck parts and/or reading truck modificati...
integer Interested in watching and purchasing television and movies.
string The link to the place on Twitter.
string The top-level headquarters of a corporate family.
time The date and time when the b2c_link was last updated.
integer The number of vehicles associated with the family.
string The vendor that owns the individual's data.
string The vendor that owns the cell phone.
string The source of the email address.
date The date the business was most recently verified.
date The date the email address was most recently verified.
string The unique Vehicle Identification Number of the vehicle.
boolean An estimation on whether the place is located in a wealthy area.
string The primary homepage URL of the business.
date Month and year of impending wedding.
integer An estimation of white collar workers at the place.
integer Interested in the environment and/or wildlife.
integer Either purchased or has shown interest in women’s clothing.
integer Either purchased or has shown interest in more upscale, trendy, fashionable women’s clothing.
boolean The place is a work at home business.
string The unique identifier for a Workplace.
integer The year the home was built.
string The link to the place on Yelp.
string The link to the place's YouTube channel or company video.
string The 5-digit ZIP Code for the place.
string The 5-digit ZIP Code for the person.
string The zip+4 code for the place.
string The zip+4 code for the person.