family.behaviors

family.behaviors are estimated based on demographic and psychographic data elements that help predict consumer behaviors and attitudes.

• adult_education - Attends adult education classes at least once per month.
• alternative_medicine - Visits a chiropractor or acupuncturist at least once per year.
• annuities - Owns annuities valued at $10,000 or more.
• atvs - Owns or uses a sport ATV or utility ATV for work or recreational use.
• auto_clubs - Pays for an auto club membership such as AAA, AARP roadside assistance, Allstate motor club, etc.
• auto_loans - Has auto loans.
• auto_repair - Performs their own auto maintenance at least once per year, including mufflers, air/oil filters, batteries, shock absorbers/struts, spark plugs, or windshield wipers.
• baby_products - Purchases diapers/underpants, formula, or baby food.
• blog_writing - Writes an online blog at least once per month.
• buying_books - Purchases at least 15 books per year.
• business_banking - Uses a business credit card at least once per year such as: American Express Open, Mastercard BusinessCard, or Visa Business.
• business_online_shopping - Makes online purchases for business reasons at least once per month.
• business_travel - Flies at least 5 times per year within the continental US for business.
• camping - Goes on overnight camping trips at least once per year.
• catalog_shopping - Spends more than $500 through catalog shopping per year.
• cat_products - Purchases one or more of the following per year: flea, tick & parasite products, cat litter, cat treats, canned/wet cat food, or packaged dry cat food.
• cell_phones - Spends over $100 per month for cell phones.
• classical_music_concerts - Attends classical music concerts at least twice per year.
• college_basketball - Does one or more of the following at least once per year: attends a college basketball game, watches college basketball on TV, or listens to college basketball on the radio.
• college_football - Attends at least one college football game per year.
• comprehensive_auto_insurance - Purchases comprehensive auto insurance.
• compulsive_shopping - Exhibits at least one of the following characteristics: thinks that shopping is a great way to relax, considers themselves “spenders” rather than “savers”, willing to pay extra for products that are consistent with their images, not brand loyal and would easily switch to other brands for the sake of novelty or variety, or are among the first to try a new product or service.
• conservative_politics - Considers themselves very conservative.
• cooking_for_fun - Cooks for fun at least once per week.
• cooking_from_scratch - Cooks from scratch at least 21 times per month.
• country_clubs - Belongs to a country club.
• country_music_concerts - Attends country music concerts at least twice per year.
• coupons - Uses coupons at least 12 times in the span of 3 months.
• credit_card_rewards - Receives any of the following credit card rewards: cash back, airline miles, hotel or car rentals, gifts, charitable contributions, gas discounts, retail discounts, or other rewards.
• cruises - Goes on a cruise at least once every 3 years.
• dietary_supplements - Uses vitamin and dietary supplements at least 21 times a week.
• diet_products - Participates in diet programs such as Jenny Craig, Weight Watchers, Alli, Jillian Michaels, Medifast, Nutrisystem, South Beach, Atkins, or other diet organizations/clubs.
• dog_products - Purchases one or more of the following per year: flea, tick & parasite products, canned/wet dog food, packaged dry dog food, dog biscuits, or other dog treats.
• domestic_travel - Makes at least 2 domestic round trips and spends at least $2,000 on travel per year.
• ebooks - Own an e-reader device or tablet computer.
• extreme_sports - Participates in one or more of the following activities at least once per year: mountain biking, rock climbing, scuba diving, skateboarding, snowboarding, surfing/windsurfing, or whitewater rafting.
• family_restaurants - Visits a family restaurant or steakhouse at least 8 times per month.
• fantasy_sports - Engages in fantasy sports at least once per month.
• fast_food - Visits a fast food or drive-thru restaurant at least 9 times and spends at least $200 per mont
• financial_planning - Consults a financial planner on investment activity at least once per year.
• foreign_vacations - Travels to a foreign country for vacation by plane at least 2 times every 3 years.
• frequent_flying - Flies at least 5 times per year within the continental US for any of the following reasons: vacation, personal, or honeymoon.
• fresh_water_fishing - Freshwater fishes at least once per month.
• frozen_dinners - Eats at least 9 frozen dinners per month.
• gaming - Spends at least $200 on video games or video game hardware per year.
• garden_maintenance - Spends over $800 on garden or property maintenance per year.
• buying_gifts - Purchases gift baskets or at least 5 gift cards/$100 in gift cards at least once per year.
• golf - Participates in or engages in golf related activities such as attending at least one golf tournament per year, playing golf regularly, or spending money on golf related items.
• green - Participates in environmental groups or causes.
• health_insurance - Purchases health insurance through an agent, either direct or online (not through work).
• high_end_apparel - Spends $300 or more per year on high-end apparel brands such as: Calvin Klein, Ralph Lauren, Kenneth Cole, etc.
• high_end_electronics - Owns a combination of high end electronics: cell phones, digital cameras, DVD or Blu-ray player, laptop, home theater system, mp3 player, digital camcorder, HD TV, and/or in-car navigation system.
• high_end_sporting_equipment - Purchases high-end sporting equipment totaling over $250 per year.
• higher_education - Has completed one or more of the following degrees: bachelor’s, professional school, master’s, or doctorate.
• high_risk_investments - Invests in any of the following high risk/high return instruments: common stock, preferred stock, privately held shares of companies or partnerships, gold, precious metals, gems, or other investments.
• high_risk_securities - Has securities with a total value of at least $150,000
• high_value_stocks - Has stocks with a total value of at least $100,000.
• hockey - Participates in or engages in hockey related activities such as: attending an ice hockey game (either regular season or play-offs, including Stanley Cup Finals), listening to regular season or playoff games on the radio, watching regular season or playoff games on TV, or playing hockey at least once per month.
• home_improvement - Spends over $1,000 on home improvements per year.
• home_offices - Has converted a room to a home office.
• home_wifi - Has wifi at home.
• hunting - Hunts at least once per year using a bow & arrow, handgun, rifle, or shotgun.
• hybrid_cars - Owns or leases at least 1 hybrid car.
• impulse_buying - Considers themselves impulse buyers.
• international_calls - Makes at least 4 international calls per month.
• investment_trading - Makes at least 10 investment transactions per year.
• liberal_politics - Considers themselves very liberal.
• life_insurance - Purchases life insurance via an agent or currently carries one or more of the following: separate term policy, separate whole life policy, combination term/whole life policy, universal life, variable life, or credit life.
• live_theater - Attends live theater events at least twice per year.
• low_end_sporting_equipment - Spends at least $100 on 2 or more pieces of low-end sporting equipment per year.
• low_risk_investments - Invests in any of the following low risk/low return instruments: US savings bonds, US treasury notes, other US government bonds, savings certificates, insured money market accounts, or CDs.
• luxury_cars - Buys or leases luxury vehicles of any size.
• luxury_hotels - Stays at establishments such as the following for vacation or personal reasons: Fairmont, Four Seasons, Hilton, Ritz Carlton, Sheraton, W Hotel, Westin, Hyatt, or Marriott.
• major_home_remodeling - Takes on major home remodeling projects each year at a cost of $3,000 or more such as: bathroom, kitchen, converting a room into a home theater, adding a bathroom, adding/extending a garage, roofing, siding, kitchen cabinets, kitchen countertops, or swimming pool.
• minivans - Has purchased a minivan.
• mobile_internet - Accesses the internet using mobile devices.
• moderate_economy_hotels - Stays at moderate/economy hotels like the following for vacation or personal reasons: Baymont Inn & Suites, Best Western, Comfort Inns, Country Inn & Suites, Days Inn, Doubletree, Econo Lodge, Extended StayAmerica, Hampton Inn, Howard Johnson, La Quinta Inn & Suites, Microtel, Quality Inn, Ramada Inn, Super 8, Travelodge, Americas Best, Holiday Inn, Motel 6, Sleep Inn, or Red Roof Inn.
• music_downloads - Downloads at least 4 albums or at least 20 songs per year.
• nascar - Attends at least 1 NASCAR race per year.
• new_cars - Has purchased a new car.
• no_landline - Does not have a landline and only uses cell phones.
• non_religious_donations - Donates to non-religious organizations and causes at least once per year.
• online_bill_payments - Pays bills online at least once per month.
• online_gaming - Plays games online at least once per month.
• online_investment_trading - Tracks investments or trades stocks, bonds, or mutual funds at least once per month.
• online_travel_planning - Makes online travel plans for personal or business reasons at least once per month.
• onsite_tax_prep - Uses services such as H&R Block or Jackson Hewitt to prepare their taxes.
• organic_foods - Purchases food labeled as natural or organic.
• outdoor_activities - Participates in any of the following outdoor activities at least once per year: backpacking, road bicycling, canoeing/kayaking, jet skiing, snorkeling, skin diving, snowboarding, snowmobiling, or water skiing.
• pay_per_view_movies - Watches pay-per-view movies at least 4 times per year.
• pay_per_view_sports - Watches pay-per-view sports at least 2 times per year.
• pbs_npr_donations - Contributes at least $100 per year to PBS/NPR.
• personal_online_shopping - Makes online purchases for personal use at least once per month.
• physical_fitness_clubs - Participates in physical fitness or regular exercise at least 2 times per week at a club.
• pilates_yoga - Practices pilates or yoga at least once per month.
• politics - Participates in at least 3 opinion leading activities such as: writing or calling any politician at the local, state, or national level, writing a letter to the editor of a newspaper or magazine, calling a live radio or TV show, serving on a committee for a local organization, making speeches, being an active member of any group that tries to influence public policy or government, or engaging in fundraising.
• power_boats - Engages in power boating activities at least once per year.
• professional_baseball - Attends at least one professional baseball game per year.
• professional_basketball - Attends at least one professional basketball game per year.
• professional_football - Attends at least one professional football game per year.
• professional_tax_prep - Has taxes done by a CPA or other professional each year.
• professional_wrestling - Attends a professional wrestling event at least once per year or regularly watches professional wrestling on TV.
• public_wifi - Uses wifi connections outside the home at least once per month.
• real_estate_investments - Makes investments in real estate.
• religious_donations - Contributes at least $250 per year to religious organizations.
• rental_cars - Rents a car for personal use at least 3 times per year or business use at least 4 times per year.
• rock_music_concerts - Attends rock music concerts at least twice per year.
• safety - Has a combination of the following insurances: travel, identity theft, disability, accidental, life, or belongs to an auto club/roadside assistance program.
• salt_water_fishing - Saltwater fishes at least once per year.
• satellite_tv - Subscribes to satellite TV (DirectTV, Dish Network, or other).
• small_business_insurance - Has small business insurance.
• smart_phones - Owns at least one smart phone and the bill exceeds $100 per month.
• snacks - Purchases at least 5 snack products 3 or more times per month, such as: potato chips, candy, granola bars, cookies, crackers, ice cream, popcorn, donuts, muffins, or sweet rolls and pastries.
• soccer - Attends at least one soccer match per year.
• social_networking - Visits social networking sites at least once per month such as: Facebook, YouTube, Twitter, LinkedIn, Google+, Picasa, Shutterfly, Yelp, Flickr, PhotoBucket, Tumblr, or Foursquare.
• specialty_organic_foods - Shops at specialty organic food stores at least 3 times per month such as: Trader Joe’s or Whole Foods.
• sports_fans - Attends live sporting events, watches sporting events on TV, and/or spends at least $100 on team apparel per year.
• student_loans - Has student loans.
• suvs - Has purchased a Sports Utility Vehicle.
• tennis - Attends tennis events regularly or plays tennis at least once per month.
• theme_parks - Visits theme parks for at least 5 days per year.
• timeshares - Owns a timeshare residence.
• tv_downloads - Downloads TV programs at least once per month.
• voip - Makes phone calls using the internet at least once per month.
• wholesale_clubs - Shops at a wholesale club such as BJ’s, Costco, or Sam’s Club at least 4 times per month.
• wine - Drinks at least 5 glasses of either domestic or imported wine per week.
• work_health_insurance - Has health insurance through work.

See also:

• Behaviors - Data Guide
• family.behaviors_count - Data Dictionary